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18. CINI - rs_ ppt for IIML.pptx

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18. CINI - rs_ ppt for IIML.pptx

  1. 1. Good Morning !!! 0 www.nurce.kz https://sdu.edu.kz/profile_single-page/?smid=46059
  2. 2. Context 1 Leading Indian Nonprofit founded in 1974 Health, Nutrition, Education, Protection for underprivileged women and children Direct Services * Knowledge Services* Facilitating Services 1200 Employees, Covering 5 M, 100+ Projects, Annual Budget INR 34 crores in 2011 Considered commerce since 2009
  3. 3. CINI: Environmental volatility 2 24 23 22 21 20 19 18 17 16 15 14 13 2004 2005 2006 2007 2008 2009 Receipt & Disbursement of funds by CINI (in INR 10 million) Receipt Disbursement
  4. 4. Attempting commerce: CINI Nutrimix 3
  5. 5.  Made out of easily available ingredients:  Wheat flour/rice  Green Gram flour  Iron Salt and  Iodized salt  Low cost  Locally Available ingredients  Easy to prepare at home CINI Nutrimix
  6. 6. Intended business model: CINI Nutrimix 5 Product Production Sales and Distribution Target Audience
  7. 7. Research and Practice: Mutual Exchange 6
  8. 8. However situation as in Dec, 2012 7 CINI was considering withdrawal of the Nutrimix initiative
  9. 9. Emergent Research Scope: Participatory Action Research 8
  10. 10. Participatory Action Research (PAR) 9 1 2
  11. 11. Day one of Participatory Action Research 10 1
  12. 12. Revisiting Business model: CINI Nutrimix 11 Product Production Distribution Target Audience Structural Rigidity Cultural Entrapment Inexperience with newer elements Legitimacy Business became a donor funded development project
  13. 13. Firefighting ( resources left to support 2 months of ops)  Executive sponsorship  Temporarily isolating the business from mainstream operation  Bringing in production capabilities  Shifting from retail to institutional sales 12
  14. 14. Attempting Institutional Sales 13 …. and it created newer opportunities
  15. 15. Reaching monthly break even quantity 14 4850 kg
  16. 16. No celebration though ! 15  Statutory limitations  Internal rigidity  Continued conflict with internal culture  Afew concerned external stakeholders  Initiative shows potential, but issues must get addressed
  17. 17. Sponsored spinoff – CINI Community Initiatives 16 2
  18. 18. Business went for a toss… 17  Market preferred to buy products from CINI over CINI Community Initiatives  Separation allowed some internal groups to deny access to CINI’s resources  “That’s a company, no longer a part of us” Transferred employees thought CINI was more secure place to work  With continued confusion, we could hardly do any business in May-June, 2013  “An absolute separation is not working, what will work?”
  19. 19. Finding answer: CINCOMM as logical extension 18 “Health, Nutrition, Education and Protection for woman and child in need” “Strengthening CINI’s mission through social ventures” 3
  20. 20. Solution integrating CINCOMM Product and CINI Service 19 Survey on Nutritional Status Nutritional Gap Community Sensitization Customized Nutrimix As part of intervention Consumption monitoring Data collection and analysis product price covered the value added services Institutional Programs
  21. 21. Malnutrition – “a national shame” 20
  22. 22. Institutional responses 21 “... 10 worst malnutrtion districts (list enclosed) additional nutritional support in form of vita Shakti/ Micronutrients/ Nutrimix may be provided to overcome the problem of malnutrition …”
  23. 23. CINCOMM: Gaining foothold 22
  24. 24. Just when I thought the research was nearing completion… 23 Proposal rejected !!!  only generating surplus can’t be CINCOMM’s only goal !!! 4
  25. 25. Finding Opportunity in a Supreme Court Ruling Ruling: Procurement of processed food for ICDS, Mid-day Meal only from Community or Local NGO Observation: Issue of Quality, Hygiene and Corruption in Community Model Opportunity:Acommunity centric production and distribution model that would address the observed concerns “mass production by masses” – enhances livelihood opportunities but increases cost “locally produced and consumed” - reduces storage, packaging and distribution cost “community produced and supplied, procured by local development institutes/ Govt, distributed locally” Strategic Management in binding Social Science, Health Science, Food Technology, Org Sc, Public Policy, Community Development
  26. 26. Building “community+”: optimizing automation and livelihood
  27. 27. NUTRIMIX Community + addressing nutrition and livelihood generation
  28. 28. Initial Response: Supporters/ Patrons/ Value Partners
  29. 29. Completion of year 2: Indications of attaining legitimacy… 28 Dear S ir, I have been working for CINI for the past 1 0 years. The proýect where I am a supervisor will be over in a few weeks. It will cost my ýob. I tried to sell Nutrimix in my locality. The responses have been positive. I would like to take distributorship of Nutrimix. If you agree, my family will besaved. S antanu Ghorai “You are advised to get information on the “West Bengal model of Nutrimix.”
  30. 30. Financials till 2017 29
  31. 31. CINI – CINCOMM fighting COVID https://cini.org.uk/692-2 30
  32. 32. The journey has been long but rewarding…. 31
  33. 33. Thank You 32

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