Media

1. Winnie SD
What have you learned from your audience
feedback?

2. 
 Throughout the entire process of producing these
products I asked for frequent audience feedback from my
target audience. Audience feedback is essential because
without it, companies would make many non-profitable
products that nobody actually likes because they have not
analysed their target audience to make something they
would like to consume.
Why?

3. 
Target Audience
 The first piece of audience feedback
I completed was a questionnaire to
help me decide my genre of music
was one that my target audience
actually enjoyed. I aimed it at young
girls aged 13-19. The questionnaire
included some questions about their
favourite genre of music and how
often they listen to pop music.
 I also included a few lifestyle
questions such as how often they
listen to music a day and what
activities they did in their free time.
From this questionnaire I gathered
that my target audience do like pop
music and enjoy social media.

4. 
 Once I had decided on the genre Pop, I set about choosing
a song. There are millions of songs in this genre which
made it quite difficult to choose one to use as my music
video. I narrowed it down to a solo artist who was female
as I would find this easiest to work with. I went through
all the artists I knew that fit my genre and listened to
some album tracks that weren’t very popular.
Song Choice

5. 
 Finally, I narrowed the songs down to 3 options:
Shontelle – T-Shirt, Alexis Jordan – How you like me now or
Cher Lloyd – Want u back.
 I played these songs to a few members of my target
audience and they agreed on the Alexis Jordan song.

6. 
 With the song and the genre decided, I then proceeded to
brainstorm different ideas for my music video. I watched
many different videos for inspiration and came up with 4
different ideas from which to choose from.
Concept Ideas

7. 
Park Location
 The first was a Park location in
London in which my actress would
be seen having flashbacks of her
time spent there with her
boyfriend.
 This idea was the least liked of the 4
because my audience said “It
sounds boring” and “Doesn’t fit the
lyrics”. This implied that they like
music videos where the visuals
illustrate the lyrics, according to
Andrew Goodwin.

8. 
Club Location
 The second was a club location
where my actress would be seen
partying and getting over her ex.
 This was the 2nd most popular idea,
however did not quite convey the
message I wanted. I wanted young
girls to feel empowered to improve
themselves rather than go out
drinking.

9. 
House Location
 The third idea was a house location.
This was the most popular idea of
the 4 and is the one I used.
 My audience members liked it
because the “Location fits the lyrics
of the song well” and they can
“picture what it will look like”.

10. 
Performance Location
 The last idea was a performance
location such as a bar or plain
backgrounds with a lot of lip-
singing.
 My target audience were not keen
on this idea as they said they
“prefer music videos with a
storyline”.