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Copyright © W&S Company Limited - 2013
HOUSING MARKET IN HANOI & HOCHIMINH CITY
November 2013, W&S Company Limited
Copyright © W&S Company Limited - 2013
RESEARCH CONTENTS
PART 2. RESEARCH INFORMATION
PART 3. EXECUTIVE SUMMARY
PART 4. RE...
Copyright © W&S Company Limited - 2013
PART 1. RESPONDENT PROFILE
50.050.0
Province
Hanoi(n=100)
Ho Chi Minh city(n=100)
4...
Copyright © W&S Company Limited - 2013
 Research method : Quantitative – Online research
 Timing : 1st – 15th October 20...
Copyright © W&S Company Limited - 2013
[1] 71.0% of the respondents intend to buy a house within the next 1 – 2 years
41% ...
Copyright © W&S Company Limited - 2013
[4] 8 out of 10 respondents choose to have loans for buying a house within the next...
Copyright © W&S Company Limited - 2013
[7] ] 2 out of 5 participants in Hanoi and Ho Chi Minh city intend to buy a house w...
Copyright © W&S Company Limited - 2013
[10] To attract buyers, a house needs to satisfy 3 elements: Price & Legality, Stru...
Copyright © W&S Company Limited - 2013
PART 4: RESEARCH FINDINGS
FEATURES OF THE INTENDED HOUSE BY
PSYCHOLOGICAL FACTORS
O...
Copyright © W&S Company Limited - 2013
1
TỔNG QUAN VỀ NGÔI NHÀ
ĐỊNH MUA
1 OVERVIEW OF THE INTENTION TO BUY
A HOUSE
Copyright © W&S Company Limited - 2013
1. TIME
41.0% of the respondents plan to buy a house in the next 1.5 – 2 years.
Q. ...
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Besides the most expected time to buy a house in both of areas is from 1.5 – 2 year...
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11% respondents in Ho Chi Minh city choose to buy a house in Go Vap district, while...
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Apart from Row houses, Apartments are quite considered at the moment with 41.0%.
Q....
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While Row houses is more preferred in Ho Chi Minh city (72.0%), Apartments is more ...
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Row houses Apartments Villas
7,500,000 - 14,999,999 VND
(n=65)
56.9 43.1 0.0
15,000...
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Q. Please tell us what payment method you would like to use when buying a house? [S...
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0.01.0
41.039.0
59.060.0
HanoiHCMC
Direct payment between seller
and buyer
Service ...
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Direct payment between seller
and buyer
Bank payment service Others
7,500,000 - 14,...
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Q. Please tell us which financial assistance / loans you will use to buy a house? [...
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The percentages of respondents choosing Loans in Hanoi and Ho Chi Minh city are 82....
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Set aside Loans, the group with monthly household income (MHI) from 7,500,000 – 14,...
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For the group receiving Gifted money from family / relatives, 26.2% of those answer...
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51 – 60m2 is the next chosen ground area with 21.5%.
Q. Please tell us the ground a...
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1.7
3.4
6.0
9.4
11.1
8.5
20.5
29.1
10.3
Don’t know / Don’t specify area of a
house
...
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There’s quite a difference in the intended area according to the type of house
6. G...
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Specifically, Row houses is most preferred by all the SEC groups with the ground ar...
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800 million – less than 1 billion VND is the secondly-most considered with 19%.
Q. ...
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1.2
1.2
11.0
11.0
15.9
12.2
24.4
23.2
0.0
Don’t specify home value
3 billion VND an...
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Row houses: The ground area of under 100m2 is more considered with the price range ...
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The respondents in Hanoi intend to buy Row houses with the price of 1.5 – under 2 b...
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As a result, the group with MHI from 7,500,000 – 14,999,999 VND intends to buy a ho...
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1
TỔNG QUAN VỀ NGÔI NHÀ
ĐỊNH MUA
2 SOURSES OF INFORMATION AND
INFLUENCE FACTORS
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80.0% respondents will look for housing information from Family / Relatives, and 72...
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35.5% of the respondents choose to trust information referred by Family / Relatives...
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Q. Please tell us the decision factors affecting your purchase of a house in the ne...
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1
TỔNG QUAN VỀ NGÔI NHÀ
ĐỊNH MUA
3 REQUIRED ELEMENTS OF A HOUSE
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*Based on a 5 point scale: 1- Strongly disagree, 2- Disagree, 3-Neutral, 4-Agree, 5...
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In which, ‘Price & Legality’ is most observed by the respondents with the mean of s...
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7.500.000 -
14.999.999
VND
15.000.000 -
19.999.999
VND
20.000.000 -
30.0000.000
VND...
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Ownership period and Usable space (4.35 point) are the next considered elements. Es...
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1
TỔNG QUAN VỀ NGÔI NHÀ
ĐỊNH MUA4 FEATURES OF THE INTENDED HOUSE BY
PSYCHOLOGICAL F...
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19.0%
29.5%34.0%
17.5%
1: Emotionally volatile group (n=38)
2: Agreeable group (n=5...
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Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200
1...
Copyright © W&S Company Limited - 2013
Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200
Q...
Copyright © W&S Company Limited - 2013
Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200
Q...
Copyright © W&S Company Limited - 2013
Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200
Q...
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Agreeable group is most concerned with the following three elements: ‘Assurance of ...
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Well-Organized group is most concerned with the three elements: ‘Assurance of legal...
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Extravert & understanding group is most interested in some elements such as: ‘Price...
Copyright © W&S Company Limited - 2013
Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200
Q...
W&S Company Limited is a 100% Japanese investment. Our main professions are ‘Online market
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[Report] Housing in Hanoi and Ho Chi Minh city in 2013

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1. Research method : Quantitative - Online research
2. Timing : 1st – 15th October 2013
3. Sample size : 200
4. Research area : Hanoi and Ho Chi Minh city
5.Target respondents :
Monthly household income: 7,500,000 - 30,000,000 VND
Age: 25 - 40 years old
Having intention to buy a house in the next 2 years
6.Research objective :
Exploring the features of the house that respondents intend to buy
Elements affecting house purchase decision
Housing segments by psychological factors
7. Sampling method : Internet Sampling
----------
Copyright by W&S Vietnam
Onwer of Online Research Community Vinaresearch with over 180.000 members in Vietnam
Check more report: http://vinaresearch.jp/sample/voluntary_surveys/index.html?page=1

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[Report] Housing in Hanoi and Ho Chi Minh city in 2013

  1. 1. Copyright © W&S Company Limited - 2013 HOUSING MARKET IN HANOI & HOCHIMINH CITY November 2013, W&S Company Limited
  2. 2. Copyright © W&S Company Limited - 2013 RESEARCH CONTENTS PART 2. RESEARCH INFORMATION PART 3. EXECUTIVE SUMMARY PART 4. RESEARCH FINDINGS PART 1. RESPONDENT PROFILE
  3. 3. Copyright © W&S Company Limited - 2013 PART 1. RESPONDENT PROFILE 50.050.0 Province Hanoi(n=100) Ho Chi Minh city(n=100) 42.0 58.0 Gender Male (n=84) Female (n=116) 62.5 37.5 25 - 30 years old (n=125) 31 - 40 years old (n=75) Age 32.5 33.0 34.5 7,500,000 - 14,999,999 VND (n=65) 15,000,000 - 19,999,999 VND (n=66) 20,000,000 - 30,000,000 VND (n=69) Monthly household income Unit (%)
  4. 4. Copyright © W&S Company Limited - 2013  Research method : Quantitative – Online research  Timing : 1st – 15th October 2013  Sample size : 200  Research area : Hanoi & Ho Chi Minh City  Sampling method : Internet sampling  Target respondents :  Monthly household income: 7,500,000 – 30,000,000 VND  Age: 25 – 40 years old  Having intention to buy a house in the next 2 years  Research objective :  Exploring the features of the house that the respondents intend to buy  Elements affecting house purchase decision  Housing segments by psychological factors PART 2. RESEARCH INFORMATION
  5. 5. Copyright © W&S Company Limited - 2013 [1] 71.0% of the respondents intend to buy a house within the next 1 – 2 years 41% of the respondents choose the next 1.5 – 2 years as the intended time of purchase, regardless of area or SEC. The areas in Hanoi and Ho Chi Minh city chosen as the intended places for purchase within the next 2 years are:  Hanoi: Cau Giay District (22.0%), Ha Dong Distict (15.0%), Thanh Xuan District (10.0%).  Ho Chi Minh city: Go Vap District (11.0%), Thu Duc District and District 7 (both with 9.0%). [2] More than half of the respondents intend to buy Row houses to live (57.5%)  SEC groups: Row houses is most considered for purchasing in the future by all groups.  Area groups: The Hanoi group prefers Apartments more than the HCMC group with the respective percentages of 54.0% and 28.0%. In Ho Chi Minh city, Row houses is more preferred with 72.0% compared to 28.0% in Hanoi city. [3] More than half of the respondents prefer Direct payment method between sellers and buyers Nearly 60% of the participants select this method if buying a house within the next 2 years, regardless of area, gender, age or SEC. [4] 8 out of 10 respondents choose to have loans for buying a house within the next 2 years (1) In which, Loans from family / relatives and Bank loans are chosen more than other types with the respective percentages of 65.0% and 62.5%. Besides having loans, there is still 21.0% of the respondents choosing Gifted money from family / relatives and 14.5% will buy a house if saving enough money in the next 2 years. PART 3. EXCUTIVE SUMMARY
  6. 6. Copyright © W&S Company Limited - 2013 [4] 8 out of 10 respondents choose to have loans for buying a house within the next 2 years (2) In terms of living area and SEC, Bank loans is preferred to other types of loans by the respondents living in Ho Chi Minh city, or the group with monthly household income from 20,000,000 – 30,000,000 VND. Meanwhile, Loans from family / relatives is chosen more by the respondents living in Hanoi, or the group with income from 7,500,000 – 19,999,999 VND / Month. [5] The choice for the level of financial support / loans is different among the groups Specifically, for the group choosing Gifted money from family / relatives, the highest level of support is 10% - 20% of the house price (26.2%). For the group choosing to have Loans, the loan amount is 31% - 50% of the house price (33.8%). [6] 46.5% of the respondents intend to buy a house with the floor area from 40 – 60m2 to live in the next 2 years For Row houses, ground area is mostly selected from 40 – 50m2 (29.1%) compared to floor area of 51 – 60m2 for Apartments (23.2%). In addition, 40% of the respondents in Hanoi have intended to buy Row houses with ground area of 40 – 50m2 and area of 81 – 100m2 for Apartments (24.1%). Meanwhile, the respondents in Ho Chi Minh city tend to buy Row houses and Apartments with the average area of 51 – 60m2. The ground area of 40 – 60m2 is mostly preferred for Row houses by all SECs. However, there is quite a difference in term of the area of the intended Apartment by income. [7] 2 out of 5 participants in Hanoi and Ho Chi Minh city intend to buy a house with the price of 500 million – under 1 billion VND (1) Specifically, 21.5% of the respondents intend to buy a house with the price of 500 – under 800 million VND and 19.0% intend the price of 800 million – under 1 billion VND in the next 2 years. PART 3. EXCUTIVE SUMMARY
  7. 7. Copyright © W&S Company Limited - 2013 [7] ] 2 out of 5 participants in Hanoi and Ho Chi Minh city intend to buy a house with the price of 500 million – under 1 billion VND (2) Regarding types of house, 20.5% of the respondents intend to buy Row houses with the price of 500 – under 800 million VND while Apartments is from 800 million – under 1 billion VND (24.4%). The price of the intended house changes with area. For example, the intended price for the ground area of under 100m2 is 500 – under 800 million VND and 1.5 – under 2 billion VND for the ground area of over 100m2 for Row houses. The price of the intended purchase house is different between Hanoi and Ho Chi Minh city. Specifically, for the Hanoi group, Row houses has the intended price of 1.5 - under 2 billion VND (24.4%), and that number is 800 million – under 1 billion VND for Apartments (24.1%). On the other hand, those two types of house have the intended price of 500 – under 800 million VND for the respondents in Ho Chi Minh city. In addition, the group with MHI from 7,500,000 – 14,999,999 intend to buy a house with price of under 1 billion VND for both Row houses and Apartments. Meanwhile, the other MHI groups tend to buy a house of both types with the price of over 1 billion VND. [8] Word – of – mouth and real estate websites are the two most considered information channels Up to 80.0% of the respondents look for more housing information from Family / Relatives and 72.0% asks this information from Friends / Colleagues when buying houses. Also, nearly ¾ of the respondents will search for housing information via Real estate websites (67.0%) or Official website of real estate companies (61.5%). However, when mentioning the most trusted sources of information, 35.5% of the respondents choose Recommendation from Family / Relatives, which is followed by Real estate website (19.5%). [9] One of the most considered factors when buying a house is Want have a stable place, with 65.5% The next three important reasons for buying a house are Want to have a separate place for my family (53.3%); Get more space for myself (49.0%) and Have accumulated enough money / fund to buy a house (42.0%). PART 3. EXCUTIVE SUMMARY
  8. 8. Copyright © W&S Company Limited - 2013 [10] To attract buyers, a house needs to satisfy 3 elements: Price & Legality, Structure & Facility and Home location 1. Price & Legality (4.30 / 5 point): Buyers are quite interested in general Price factor, payment method and assurance on legal issues of a house. 2. Structure & Facility (4.09/5 point): A house must be ensured with structural integrity, drainage system, communication system, general security, etc. 3. Home location (3.89 / 5 point): A house needs to satisfy requirements such as: Near markets / Grocery / Food stores / Supermarkets / Commercial centers / School / etc. Regarding Apartments, important elements that should be ensured are: Apartment sales contract (4.62 point), Ownership period (4.35 point), Usable space (4.35 point), Security system (4.34 point), Technical infrastructure of apartments (4.33 point)… [11] According to the results of cluster analysis, there are 4 typical psychological groups in the society affecting house purchase decision: 1. Emotionally volatile group 2. Agreeable group 3. Well-organized group 4. Extravert & understanding group ‘Assurance of legal issues when buying a house’ in ‘Price & Legality’ is a highly considered element when buying a house for all 4 psychological groups. Next, for the ‘Structure & Facility’ factor, all 4 groups are concerned of ‘Security with the house surroundings’. Finally, for ‘Home location’ factor, each of the groups has different choice of location and nearby accommodations. PART 3. EXCUTIVE SUMMARY
  9. 9. Copyright © W&S Company Limited - 2013 PART 4: RESEARCH FINDINGS FEATURES OF THE INTENDED HOUSE BY PSYCHOLOGICAL FACTORS OVERVIEW OF THE INTENTION TO BUY A HOUSE1 SOURSES OF INFORMATION AND INFLUENCE FACTORS REQUIRED ELEMENTS OF A HOUSE 2 3 4
  10. 10. Copyright © W&S Company Limited - 2013 1 TỔNG QUAN VỀ NGÔI NHÀ ĐỊNH MUA 1 OVERVIEW OF THE INTENTION TO BUY A HOUSE
  11. 11. Copyright © W&S Company Limited - 2013 1. TIME 41.0% of the respondents plan to buy a house in the next 1.5 – 2 years. Q. Please tell us when you intend to buy a house? [SA] n=200 More than 7 out of 10 respondents intend to buy a house in the next 1 – 2 years 29.0 30.0 41.0 Within the next year During the next 1 - 1.5 years During the next 1.5 - 2 years Figure 1.1. Estimated time of future house purchase Unit (%)
  12. 12. Copyright © W&S Company Limited - 2013 Besides the most expected time to buy a house in both of areas is from 1.5 – 2 years, the percentage of buying a house within the next year in Chi Minh city is higher than in Hanoi, with 31.0% compared to 29.0%. Q. Please tell us when you intend to buy a house? [SA] n=200 Q. Please tell us where you are currently living? [SA] n=200 There is a difference in the estimated time of future house purchase between Hanoi & Ho Chi Minh city 29.0 30.0 41.0 Within the next year During the next 1 - 1.5 years During the next 1.5 - 2 years Hà Nội (n=100) 31.0 25.0 44.0 Within the next year During the next 1 - 1.5 years During the next 1.5 - 2 years Tp.HCM (n=100) Figure 1.2. Estimated time of future house purchase – By area 1. TIME Unit (%)
  13. 13. Copyright © W&S Company Limited - 2013 11% respondents in Ho Chi Minh city choose to buy a house in Go Vap district, while 22% respondents in Hanoi choose Cau Giay district. The next choices are Thu Duc Dist., Dist. 7 (HCMC) and Ha Dong Dist., Thanh Xuan Dist. (Ha Noi). Q. Please let us know where you intend to buy a house in HCMC? [SA] n=100 1.0 1.0 1.0 1.0 1.0 1.0 1.0 2.0 2.0 4.0 6.0 7.0 8.0 8.0 9.0 10.0 15.0 22.0 Ba Dinh District Hoan Kiem District Dong Anh District Soc Son District Ba Vi District My Duc District Thuong Tin District Tay Ho District Thanh Tri District Gia Lam District Dong Da District Hai Ba Trung District Hoang Mai District Long Bien District Tu Liem District Thanh Xuan District Ha Dong District Cau Giay District Figure 1.3. Area intended to buy a house – By area Go Vap and Cau Giay are the two districts that more respondents intend to buy a house in the future 1. TIME Hanoi (n=100) Q. Please let us know where you intend to buy a house in Hanoi? [SA] n=100 Unit (%) 1.0 1.0 2.0 2.0 2.0 3.0 3.0 3.0 3.0 4.0 4.0 5.0 5.0 5.0 6.0 6.0 8.0 8.0 9.0 9.0 11.0 District 11 Phu Nhuan District District 5 District 6 District 8 District 3 District 4 District 10 Hoc Mon District District 2 Binh Tan District Binh Thanh District Binh Chanh District Nha Be District District 9 Tan Binh District District 12 Tan Phuc District District 7 Thu Duc District Go Vap District Hochiminh city (n=100)
  14. 14. Copyright © W&S Company Limited - 2013 Apart from Row houses, Apartments are quite considered at the moment with 41.0%. Q. Please tell us what kind of house you want to buy in the next 2 years? [SA] n=200 More than half of the surveyed people intend to buy Row houses in the next 2 years (58.5%) Row houses (58.5%) 1 Figure 2.1. Kinds of house to buy 2. KINDS OF HOUSE Apartments (41.0%) 2 Villas (0.5%) 3
  15. 15. Copyright © W&S Company Limited - 2013 While Row houses is more preferred in Ho Chi Minh city (72.0%), Apartments is more considered in Hanoi (54.0%). There is quite a difference about the kind of intended house by area Row houses • 72.0% Apartments • 28.0% Apartments • 54.0% Row houses • 45.0% Villas • 1.0% Q. Please tell us what kind of house you want to buy in the next 2 years? [SA] n=200 Q. Please tell us where you are currently living? [SA] n=200 Figure 2.2. Kinds of house to buy– By area Ho Chi Minh city (n=100) Hanoi (n=100) 2. KINDS OF HOUSE Unit (%)
  16. 16. Copyright © W&S Company Limited - 2013 Row houses Apartments Villas 7,500,000 - 14,999,999 VND (n=65) 56.9 43.1 0.0 15,000,000 - 19,999,999 VND (n=66) 60.6 39.4 0.0 20,000,000 - 30,0000,000 VND (n=69) 58.0 40.6 1.4 56.9% of the income group of 7,500,000 – 14,999,999 VND chooses Row houses, while it is 60.6% for group of 15,000,000 – 19,999,999 VND and 58.0% for the group of 20,000,000 – 30,000,000 VND. All three income groups intend to buy Row houses in the future Q. Please tell us what kind of house you want to buy in the next 2 years? [SA] n=200 Q. Please tell us your monthly household income after tax? [SA] n=200 Figure 2.3. Kinds of houses to buy – By SEC 2. KINDS OF HOUSE Unit (%)
  17. 17. Copyright © W&S Company Limited - 2013 Q. Please tell us what payment method you would like to use when buying a house? [SA] n=200 Figure 3.1. Payment methods Bank payment service is chosen by 40% of the respondents. The majority of the respondents wants to use ‘Direct payment between seller and buyer’ method when buying a house 3. PAYMENT METHODS 59.5 40.0 0.5 Direct payment between seller and buyer Bank payment service Others Unit (%)
  18. 18. Copyright © W&S Company Limited - 2013 0.01.0 41.039.0 59.060.0 HanoiHCMC Direct payment between seller and buyer Service paid through bank Others Q. Please tell us what payment method you would like to use when buying a house? [SA] n=200 Q. Please tell us where you are currently living? [SA] n=200 ‘Direct payment between seller and buyer’ method is still preferred in both Hanoi and Ho Chi Minh city. The choice of payment method is not different between the 2 areas 3. PAYMENT METHODS Figure 3.2. Payment methods – By Area Unit (%)
  19. 19. Copyright © W&S Company Limited - 2013 Direct payment between seller and buyer Bank payment service Others 7,500,000 - 14,999,999 VND 61.5 38.5 0 15.000.000 - 19.999.999 VND 60.6 39.4 0 20,000,000 - 30,0000,000 VND 56.5 42.0 1.4 Q. Please tell us what payment method you would like to use when buying a house? [SA] n=200 Q. Please tell us your monthly household income after tax? [SA] n=200 Figure 3.3. Payment methods – By SEC For the three income groups of 7,500,000 – 14,999,999 VND, 15,000,000 – 19,999,999 VND and 20,000,000 – 30,000,000 VND the percentages of the respondents choosing this method are 61.6%, 60.6% and 56.5% , respectively. All three income groups prefer ‘Direct payment between seller and buyer’ method 3. PAYMENT METHODS Unit (%)
  20. 20. Copyright © W&S Company Limited - 2013 Q. Please tell us which financial assistance / loans you will use to buy a house? [MA] n=200 Gifted money from family / relatives (21.0%) Loans (80.0%) I only buy a house with my savings (14.5%) Figure 4.1. Financing methods used when buying a house Among forms of loans, Loans from family / relatives (65.0%) and Bank loans (62.5%) are the most preferred. 80.0% of the respondents intend to borrow when buying a house 4. FINANCING METHODS (n=160) Unit (%) 0.6 6.3 28.1 62.565.0 OthersLoans from other funds: Women funds, veteran funds, company funds,… Loans from friends / colleagues Bank loansLoans from family / relatives ※ Loans
  21. 21. Copyright © W&S Company Limited - 2013 The percentages of respondents choosing Loans in Hanoi and Ho Chi Minh city are 82.0% and 78.0%, respectively. In which, most respondents in Hanoi intend to get Loans from family / relatives with 67.1% while 66.7% of the respondents in Ho Chi Minh city choose Bank loans. 13.0 82.0 23.0 16.0 78.0 19.0 Ho Chi Minh city Hanoi Loans from family / relatives Loans I only buy a house with my savings Q. Please tell us which financial assistance / loans you will use to buy a house? [MA] n=200 Q. Please tell us where you are currently living? [SA] n=200 Figure 4.2. Financing methods used when buying a house – By area The Hanoi group tends to choose Loans more than the Ho Chi Minh city group 4. FINANCING METHODS (n=160) Unit (%) 67.1 62.8 58.5 66.7 36.6 19.2 8.5 3.8 Hanoi Ho Chi Minh city ※ Loans by area Loans from family / relatives Bank loans Loans from friends / colleagues Loans from other funds: Women funds, veteran funds, company funds,… Others
  22. 22. Copyright © W&S Company Limited - 2013 Set aside Loans, the group with monthly household income (MHI) from 7,500,000 – 14,999,999 VND is more likely to choose Gifted money from family / relatives (18.5%). Meanwhile, the other two groups are more likely to buy a house with Own savings. Regarding forms of Loans, Loans from family / relatives is most preferred by MHI from 7,500,000 – 14,999,999 VND, and Bank loans is most selected by MHI from 20,000,000 – 30,000,000 VND (77.2%). 16.9 80.0 18.5 7,500,000 – 14,999,999 VND 15,000,000 – 19,999,999 VND 20,000,000 – 30,000,000 VND Q. Please tell us which financial assistance / loans you will use to buy a house? [MA] n=200 Q. Please tell us your monthly household income after tax? [SA] n=200 Buying a house with loans is the most chosen method by all SEC groups 4. FINANCING METHODS Figure 4.3. Financial forms used when buying a house – By SEC Gifted money from family / relatives Loans I only buy a house with my savings 25.8 77.3 15.2 18.8 82.6 11.6 (n=160) Unit (%) 7.500.000 - 14.999.999 VND 15.000.000 - 19.999.999 VND 20.000.000 - 30.0000.000 VND ※Loans by SEC Loans from family / relatives Bank loans Loans from friends / colleagues Loans from other funds: Women funds, veteran funds, company funds,… Others
  23. 23. Copyright © W&S Company Limited - 2013 For the group receiving Gifted money from family / relatives, 26.2% of those answered that they could get from 10 – 20% of the house value. 33.8% of the group selecting Loans could receive the support from 31 – 50% of the house value. Q. Please tell us the level of financial support from your family / relatives to buy a house? [SA] n=200 Q. Please tell us how much is your percentage of loans to buy the house? [SA] n=200 Figure 5. Level of financial support / loans In general, the level of financial support / loans is different when buying a house 5. LEVEL OF FINANCIAL SUPPORT / LOANS (33.8) Under 10% 10% - 20% 21% - 30% 31% - 50%51% - 70% 71% - under 100% Full 100% Loans (26.2) Under 10% 10% - 20% 21% - 30% 31% - 50%51% - 70% 71% - under 100% Full 100% Gifted money from family / relatives Unit (%)
  24. 24. Copyright © W&S Company Limited - 2013 51 – 60m2 is the next chosen ground area with 21.5%. Q. Please tell us the ground area of the house that you intend to buy? [SA] n=200 1/4 participants intend to buy a house with the ground area of 40 – 50m2 in the next 2 years 6. GROUND AREA Figure 6.1. Ground area of the intended house 6.5 25.0 21.5 12.0 12.5 12.0 6.0 3.5 1.0 Under 40m2 40 – 50m2 51 – 60m2 61 – 70m2 71 – 80m2 81 - 100m2 101 – 120m2 Over 120m2 Don't know / Don't specify area of a house Unit (%)
  25. 25. Copyright © W&S Company Limited - 2013 1.7 3.4 6.0 9.4 11.1 8.5 20.5 29.1 10.3 Don’t know / Don’t specify area of a house Over 120m2 101 – 120m2 81 - 100m2 71 – 80m2 61 – 70m2 51 – 60m2 40 – 50m2 Under 40m2 0.0 2.4 6.1 15.9 14.6 17.1 23.2 19.5 1.2 Don't know / Don't specify area of a house Over 120m2 101 – 120m2 81 - 100m2 71 – 80m2 61 – 70m2 51 – 60m2 40 – 50m2 Under 40 m2 Q. Please tell us the ground area of the house that you intend to buy? [SA] n=200 Q. Please tell us what kind of house you want to buy in the next 2 years? [SA] n=200 There is quite a difference in the ground area with different kinds of intended house 6. GROUND AREA While the ground area of 40 – 50m2 is most considered for Row houses (29.1%), the ground area of 51 – 60m2 is preferred for Apartments (23.2%). Figure 6.2. Ground area of the intended house – By kind of house Row houses (n=117) Apartments (n=82) Unit (%)
  26. 26. Copyright © W&S Company Limited - 2013 There’s quite a difference in the intended area according to the type of house 6. GROUND AREA For Row houses: Up to 40.0% of the respondents in Hanoi intend houses with the ground area of 40 – 50m2. On the other hand, in Ho Chi Minh city, houses with the ground area of 40 – 60m2 are most considered with 44.4%. For Apartments: While more respondents in Hanoi intend apartments with the floor area of 81 – 100m2 (24.1%), more Ho Chi Minh city respondents consider apartments with the floor area of 51 – 60m2 (35.6%). Hình 6.2. Ground area of the intended house – By area ĐVT (%) 2.8 4.2 8.3 11.1 12.5 11.1 22.2 22.2 5.6 Chưa xác định diện tích Over 120m2 101 – 120m2 81 - 100m2 71 – 80m2 61 – 70m2 51 – 60m2 40 – 50m2 Under 40m2 Row houses (n=45) Apartments (n=54) 0 3.6 3.6 0 21.4 21.4 35.7 14.3 0 Ho Chi Minh city (n=99) 0 2.2 2.2 6.7 8.9 4.4 17.8 40.0 17.8 Don't specify the area Over 120m2 101 – 120m2 81 - 100m2 71 – 80m2 61 – 70m2 51 – 60m2 40 – 50m2 Under 40m2 0.0 1.9 7.4 24.1 11.1 14.8 16.7 22.2 1.9 Row houses (n=72) Apartments (n=28) Hanoi(n=100) Q. Please tell us the ground area of the house that you intend to buy? [SA] n=199 Q. Please tell us what kind of house you want to buy in the next 2 years? [SA] n=199 Q. Please tell us where you are currently living? [SA] N=199
  27. 27. Copyright © W&S Company Limited - 2013 Specifically, Row houses is most preferred by all the SEC groups with the ground area of 40 – 60m2. However, there is quite a difference in term of the intended floor area for Apartments by monthly household income. Q. Please tell us the ground area of the house that you intend to buy? [SA] n=199 Q. Please tell us what kind of house you want to buy in the next 2 years? [SA] n=199 Q. Please tell us your monthly household income after tax? [SA] n=199 Hình 6.4. Ground area of the intended house – By SEC Intended area has little change with income 6. GROUND AREA ĐVT (%) 0 5.4 5.4 5.4 16.2 8.1 13.5 37.8 8.1 Don't specify… Over 120m2 101 – 120m2 81 - 100m2 71 – 80m2 61 – 70m2 51 – 60m2 40 – 50m2 Under 40m2 0 0 3.6 14.3 7.1 14.3 39.3 17.9 3.6 2.5 0 2.5 15 10 10 22.5 27.5 10 0 3.8 7.7 23.1 15.4 19.2 11.5 19.2 0 2.5 5.0 10.0 7.5 7.5 7.5 25.0 22.5 12.5 0 3.6 7.1 10.7 21.4 17.9 17.9 21.4 0 7.500.000 – 14.999.999 VND Row houses (n=37) Aparments (n=28) 15.000.000 – 19.999.999 VND Row houses (n=40) Apartments (n=26) 20.000.000 – 30.000.000 VND Row houses (n=40) Apartments (n=28)
  28. 28. Copyright © W&S Company Limited - 2013 800 million – less than 1 billion VND is the secondly-most considered with 19%. Q. Please tell us the value of the house that you want to buy? [SA] n=200 Figure 7.1. House price 21.5% of the participants intend to buy a house with the price from 500 – under 800 million VND 7. HOUSE PRICE 4.5 21.5 19.0 13.0 15.5 12.5 9.5 3.0 1.5 Under 500 million VND 500 - Under 800 million VND 800 million - under 1 billion VND 1 billion - Under 1.2 billion VND 1.2 billion - Under 1.5 billion VND 1.5 billion - Under 2 billion VND 2 billion - Under 3 billion VND 3 billion VND and over Don't know / Don’t specify home value Unit (%)
  29. 29. Copyright © W&S Company Limited - 2013 1.2 1.2 11.0 11.0 15.9 12.2 24.4 23.2 0.0 Don’t specify home value 3 billion VND and over 2 - under 3 billion VND 1.5 - under 2 billion VND 1.2 - under 1.5 billion VND 1 - under 1.2 billion VND 800 million - under 1 billion VND 500 - under 800 million VND Under 500 million VND For Row houses, the price considered in the range of 800 million – under 2 billion VND; however; for Apartments are from 500 – under 800 million VND (23.2%). Q. Please tell us the value of the house that you want to buy? [SA] n=199 Q. Please tell us what kind of house you want to buy in the next 2 years? [SA] n=199 Figure 7.2. House price – By kind of house 20.5% respondents consider Row houses with the price of 500 – under 800 million VND and 24.4% respondents consider Apartments with the price of 800 million – under 1 billion VND 7. HOUSE PRICE Row houses (n=117) 1.7 3.4 8.5 13.7 15.4 13.7 15.4 20.5 7.7 Don’t specify home value 3 billion VND and over 2 - under 3 billion VND 1.5 - under 2 billion VND 1.2 - under 1.5 billion VND 1 - under 1.2 billion VND 800 million - under 1 billion VND 500 - under 800 million VND Under 500 million VND Apartments (n=82) Unit (%)
  30. 30. Copyright © W&S Company Limited - 2013 Row houses: The ground area of under 100m2 is more considered with the price range of 500 – under 800 million VND while over 100m2 is more preferred with price range of 1.5 – under 2 billion VND (27.3%). Apartments: The house price tends to increase with the floor area. Hình 7.3. House price – By area The price of the intended house changes accordingly to the area and the type of house 7. HOUSE PRICE Under 500 triệu 500 – under 800 million VND 800 million – under 1 billion VND 1 – under 1.2 billion VND ĐVT (%) Under 71m2 Row houses (n=80) Aparments (n=50) 71 – 100m2 Row houses (n=24) Aparments (n=25) Over 100m2 Row houses (n=11) Aparments (n=7) 10.0 0.0 22.5 36.0 17.5 30.0 12.5 14.0 15.0 14.0 13.8 4.0 5.0 2.0 2.5 0.0 1.3 0.0 2 – under 3 billion VND 1.5 – under 2 billion VND 3 billion VND and above 1.2 – under 1.5 billion VND Don’t specify the area 4.2 0.0 20.8 4.0 12.5 16.0 12.5 8.0 16.7 24.0 8.3 28.0 16.7 16.0 8.3 0.0 0.0 4.0 0.0 0.0 9.1 0.0 9.1 14.3 18.2 14.3 18.2 0.0 27.3 0.0 18.2 57.1 0.0 14.3 0.0 0.0 Q. Please tell us the value of the house that you want to buy? [SA] n=197 Q. Please tell us what kind of house you want to buy in the next 2 years? [SA] n=197 Q. Please tell us floor area of the house you intend to buy? [SA] n=197
  31. 31. Copyright © W&S Company Limited - 2013 The respondents in Hanoi intend to buy Row houses with the price of 1.5 – under 2 billion (24.4%) while the price for Apartments is 800 million – under 1 billion VND (24.1%). In contrary, more respondents in Ho Chi Minh city intend a house with the price of 500 – under 800 million VND for all types of houses. Q. Please tell us the value of the house that you want to buy? [SA] n=199 Q. Please tell us what kind of house you want to buy in the next 2 years? [SA] n=199 Q. Please tell us where you are currently living? [SA] N=199 Hình 7.4. House price – By area The intended price is different between Hanoi and Ho Chi Minh city 7. HOUSE PRICE Hanoi Ho Chi Minh city House price Row houses Apartme nts Row houses Apartme nts n=199 n=45 n=54 n=72 n=28 < 1 billion VND 22.2 44.4 56.9 53.6 1 billion VND and over 75.6 55.6 41.7 42.9 Don’t specify 2.2 0 1.4 3.6 ĐVT (%) Under 500 million VND 500 - under 800 million VND 800 million - under 1 billion VND 1 - under 1.2 billion VND 1.2 - under 1,5 billion VND 1.5 - under 2 billion VND 2 - under 3 billion VND 3 billion VND and over Don't specify the price Hanoi (n=45) Row houses 2.2 13.3 6.7 11.1 22.2 24.4 11.1 6.7 2.2 Hanoi (n=54) Apartments 0.0 20.4 24.1 11.1 13.0 16.7 13.0 1.9 0.0 HCMC (n=72) Row houses 11.1 25.0 20.8 15.3 11.1 6.9 6.9 1.4 1.4 HCMC (n=28) Apartments 0.0 28.6 25.0 14.3 21.4 0.0 7.1 0.0 3.6
  32. 32. Copyright © W&S Company Limited - 2013 As a result, the group with MHI from 7,500,000 – 14,999,999 VND intends to buy a house with the price of under 1 billion VND for both types of house, i.e. Row houses and Apartments. Meanwhile, the other MHI groups intend a house with the price of over 1 billion VND for the two types of house. Hình 6.4. House price – By SEC The intended area changes with type of house and income 7. HOUSE PRICE ĐVT (%) 7.500.000 - 14.999.999 VND (n=37) Row houses 7.500.000 - 14.999.999 VND (n=28) Apartments 15.000.000 - 19.999.999 VND (n=40) Row houses 15.000.000 - 19.999.999 VND (n=26) Apartments 20.000.000 - 30.000.000 VND (n=40) Row houses 20.000.000 - 30.000.000 VND (n=28) Apartments Under 1 billion VND 62.2 67.9 45.0 26.9 25.0 46.4 1 billion VND and over 37.8 32.1 50.0 69.2 75.0 53.6 Don't know 0.0 0.0 5.0 3.8 0.0 0.0 Q. Please tell us the value of the house that you want to buy? [SA] n=199 Q. Please tell us what kind of house you want to buy in the next 2 years? [SA] n=199 Q. Please tell us your monthly household income after tax? [SA] n=199
  33. 33. Copyright © W&S Company Limited - 2013 1 TỔNG QUAN VỀ NGÔI NHÀ ĐỊNH MUA 2 SOURSES OF INFORMATION AND INFLUENCE FACTORS
  34. 34. Copyright © W&S Company Limited - 2013 80.0% respondents will look for housing information from Family / Relatives, and 72.0% will ask Friends / Colleagues. Also, Real estate websites (67.0%) and Official website of real estate companies (61.5%) are the next common sources of information to refer to. Q. Please tell us which of following sources you will use when buying a house? [Matrix MA, SA] n=200 Figure 8. 1. The most referred sources of information when buying a house Word - of – mouth and real estate websites are the two channels to be referred the most 8. SOURCES OF INFORMATION 40.542.547.552.053.554.061.567.072.080.0 Ads on TVClassified ads website Events / Housing Exhibitions Ads in Newspapers / Magazines Real Estate Exchange Ads on online Newspaper / Magazines Official website of real estate companies Real estate websites Recommendation from friends / colleague Recommendation from family / relatives Unit (%)
  35. 35. Copyright © W&S Company Limited - 2013 35.5% of the respondents choose to trust information referred by Family / Relatives the most among sources. Official website of real estate companies is chosen at the second place with 19.5%. Q. Please tell us which of following sources you will use when buying a house? [Matrix MA, SA] n=200 Figure 8.2. The sources that are most trustable Recommendation from Family / Relatives is the most trusted sources of reference 8. SOURCES OF INFORMATION 35.5 19.5 13.5 11.0 8.0 12.5 Recommendation from family / relatives Official website of real estate companies Real estate websites Recommendation from friends / colleague Real Estate Exchange Others Unit (%)
  36. 36. Copyright © W&S Company Limited - 2013 Q. Please tell us the decision factors affecting your purchase of a house in the near future? [MA] n=200 32.033.033.033.536.038.042.0 Financial support from family / relatives Based on current real estate market conditions Close to workWant realize prearranged plan Do not want to rent / to live with relatives / friends Can design / decorate a house like I wish Have accumulated enough money / fund to buy a house Figure 9: Factors affecting house purchase decision The next reason is Want to have a separate place for my family (53.0%) and Get more space for myself (49.0%). Specially, financial factor also plays an important role in the house purchase decision (42.0%). Want to have a stable place is the top reason for 65.5% of the respondents 9. FACTORS AFFECTING HOUSE PURCHASE DECISION Want to have a stable place 65.5 Want to have a separate place for my family 53.0 Get more space for myself 49.0 Unit (%)
  37. 37. Copyright © W&S Company Limited - 2013 1 TỔNG QUAN VỀ NGÔI NHÀ ĐỊNH MUA 3 REQUIRED ELEMENTS OF A HOUSE
  38. 38. Copyright © W&S Company Limited - 2013 *Based on a 5 point scale: 1- Strongly disagree, 2- Disagree, 3-Neutral, 4-Agree, 5-Strongly agree Q. Please tell us your agreement degree on the following elements of your intended house? [Matrix SA] n=200 Figure 10.1.1. Top ten elements affecting house purchase decision Legality and Security are the two most important elements when buying a house 10.1 GENERAL ELEMENTS In addition, other elements such as Solid ground and foundation (4.35 point), Price suits with pocket (4.33 point), A house has good drainage system (4.32 point) are also highly considered. 4.32 4.33 4.35 4.44 4.44 A house has good drainage system Price suits with pocket Solid ground and foundation Security with the house surroundings Assurance of legal issues when buying house Top 5 elements 4.14 4.22 4.26 4.27 4.30 Good road conditions near the house Reasonable price for position of the house Reasonable price for quality of the house High quality construction materials (cement, steel, tiles …) Waterproof wall when it rains The next 5 elements Unit (Mean)
  39. 39. Copyright © W&S Company Limited - 2013 In which, ‘Price & Legality’ is most observed by the respondents with the mean of score of 4.30. The next is ‘Structure & Facility’ (4.09 point) and ‘Home location’ (3.89 point). 1. Structure & Facility Mean = 4.09 Near markets, grocery, food stores Near supermarkets, commercial centers Near schools Near exercising locations Near a main road, boulevards that have bus routes Near hospitals / clinics Near office Located in densely populated area Good road conditions near the house 2. Home location Mean = 3.89 3. Price & Legality Mean = 4.30 Reasonable price for position of the house Reasonable price for quality of the house Price suits with pocket Assurance of legal issues when buying house Simple payment transaction A house has good drainage system Fully equipped light system A house has full communication system (TV cable, Internet,…) High quality bathroom / Toilet equipments (toilet, shower, washbasin,…) Equipped with fire alarm system Waterproof wall when it rains Fully furnished (Bed, kitchen, fridge, washer,…) High quality construction materials Beautiful design Completely new house Solid ground and foundation Security with the house surroundings As a factor analysis result, ‘Structure & Facility’, ‘Home location’ and ‘Price & Legality’ are the 3 basic factors affecting house purchase decision 10.1. GENERAL ELEMENTS *Based on a 5 point scale: 1- Strongly disagree 2-Disagree 3-Neutral 4-Agree 5-Strongly agree Unit (Mean)Q. Please tell us your agreement degree on the following elements of your intended house? [Matrix SA] n=200
  40. 40. Copyright © W&S Company Limited - 2013 7.500.000 - 14.999.999 VND 15.000.000 - 19.999.999 VND 20.000.000 - 30.0000.000 VND Factor 1: Structure & Facility 4.01 4.17 4.15 Factor 2: Home location 3.85 3.97 3.87 Factor 3: Price & Legality 4.30 4.36 4.27 Figure 10.1.2. General factors – By area The respondents in Hanoi evaluate it with the mean of score of 4.38 which is higher than the respondents in HCMC with 4.24 point. Similarly, ‘Price & Legality’ is chosen more by the respondents with MHI from 15,000,000 – 19,999,999 VND. Figure 10.1.3. General factors – By income ‘Price & Legality’ factor is the most important when buying a house regardless of province or income 10.1. GENERAL FACTORS Hanoi HCMC Factor 1: Structure & Facility 4.21 3.97 Factor 2: Home location 3.97 3.82 Factor 3: Price & Legality 4.38 4.24 *Based on 5 point scale: 1- Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree Unit (Mean) Q. Please tell us your agreement degree on the following elements of your intended house? [Matrix SA] n=200 Q. Please tell us where you are currently living? [SA] N=200 Q. Please tell us your monthly household income after tax? [SA] n=200
  41. 41. Copyright © W&S Company Limited - 2013 Ownership period and Usable space (4.35 point) are the next considered elements. Especially, the respondents also consider the elements of security, infrastructure, technology of apartments. Q. Please tell us the importance degree of following elements when buying an apartment to live in? [Matrix SA] n=82 The group who intend to buy an apartment is more interested in Apartment sales contract (4.62 point) 10.2. REQUIRED ELEMENTS OF APARTMENTS *Based on 5 point scale: 1- Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree Figure 10.2. Top ten elements affecting Apartment purchase decision 4.33 4.34 4.35 4.35 4.62 Technical infrastructure of apartment Security system Usable space Ownership period Apartment sales contract Top 5 elements 4.20 4.22 4.23 4.24 4.27 The management of the building Elevators Garage The company is responsible for equipment maintenance and repair Sanitation The next 5 elements Unit (Mean)
  42. 42. Copyright © W&S Company Limited - 2013 1 TỔNG QUAN VỀ NGÔI NHÀ ĐỊNH MUA4 FEATURES OF THE INTENDED HOUSE BY PSYCHOLOGICAL FACTORS
  43. 43. Copyright © W&S Company Limited - 2013 19.0% 29.5%34.0% 17.5% 1: Emotionally volatile group (n=38) 2: Agreeable group (n=59) 3: Well - Organized group (n=68) 4: Extravert and understanding group (n=35) Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200 Figure 11. Segmentation of the respondents – by psychological factors Figure 1. ANOVA (Cluster) *F-Test (To test the differences between these clusters in a model) with each of the variables in cluster is shown in figure 1 *As the result,, there is a significant difference among clusters with p-value = 0.00 < 0.05. According to the results of cluster analysis, there are 4 groups with different psychological characteristics when buying a house 11. SEGMENTS OF THE RESPONDENTS BY PSYCHOLOGICAL FACTORS
  44. 44. Copyright © W&S Company Limited - 2013 Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200 11. SEGMENTS OF THE RESPONDENTS BY PSYCHOLOGICAL FACTORS Typical cluster analysis groups are interpreted as the following image: Emotiona lly volatile group (Group 1) Agreeabl e group (Group 2) Extravert & understa nding group (Group 4)
  45. 45. Copyright © W&S Company Limited - 2013 Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200 Q. Please tell us where you are currently living? [SA] N=200 Q. Please tell us your gender? [SA] n=200 Q. Please tell us your age? [SA] n=200 Q. Please tell us your monthly household income after tax? [SA] n=200 Respondents’ profile by psychological groups: 11. SEGMENTS OF THE RESPONDENTS BY PSYCHOLOGICAL FACTORS Unit (%) 57.9 42.1 55.3 44.7 26.3 73.7 36.8 28.9 34.2 HCMC Hanoi Female Male 31 - 40 years old 25 - 30 years old 20,000,000 - 30,0000,000 VND 15,000,000 - 19,999,999 VND 7,500,000 - 14,999,999 VND AreaGenderAgeMHI Emotionally volatile group (n=38) 44.1 55.9 76.3 23.7 40.7 59.3 28.8 33.9 37.3 Agreeable group (n=59) 47.1 52.9 50.0 50.0 39.7 60.3 38.2 30.9 30.9 Well-organized group (n=68) 57.1 42.9 45.7 54.3 40.0 60.0 34.3 40.0 25.7 Extravert & understanding (n=35)
  46. 46. Copyright © W&S Company Limited - 2013 Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200 Q. Please tell us your agreement degree on the following elements of your intended house? [Matrix SA] n=200 Figure 12.1. Features of the intended house by psychological factors 4.13 4.15 4.12 3.89 4.04 3.81 3.97 3.74 4.20 4.42 4.31 3.92 Emotionally volatile group (n=38) Agreeable group (n=59) Well-organized group (n=68) Extravert group (n=35) Structure & Facility Home location Price & Legality The study also showed that Agreeable group appreciates ‘Price & Legality’ as well as ‘Structure & Facility’ more than other groups. Meanwhile, ‘Home location’ is more preferred by Emotionally volatile group (4.04 point). ‘Price & Legality’ is still the leading factor when buying a house for all psychological groups 12. FEATURES OF THE INTENDED HOUSE BY PSYCHOLOGICAL FACTORS *Based on 5 point scale: 1- Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree Unit (Mean)
  47. 47. Copyright © W&S Company Limited - 2013 Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200 Q. Please tell us your agreement degree on the following elements of your intended house? [Matrix SA] n=200 Figure 12.2. Features of the intended house by psychological factors (Group 1) Emotionally volatile group mostly evaluates three elements: ‘Assurance of legal issues when buying a house’, ‘Security with the house surroundings’ and ‘Near hospitals / clinics ’. 1. Emotionally volatile group 12. FEATURES OF THE INTENDED HOUSE BY PSYCHOLOGICAL FACTORS Assurance of legal issues when buying a house (Mean= 4.29) Price suits with pocket (Mean=4.29) Reasonable price for quality of the house (Mean=4.21) 1. Price & Legality 4.20 point 2. Structure & Facility 4.13 point 3. Home location 4.04 point Security with the house surroundings (Mean= 4.50) Solid ground and foundation (Mean=4.34) A house has good drainage system (Mean=4.24) Waterproof wall when it rains (Mean=4.24) High quality construction materials (Mean=4.18) Near hospitals / clinics (Mean= 4.13) Good road conditions near the house (Mean=4.13) Near markets, grocery, food stores (Mean=4.11) Near excercising locations (Mean=4.08) Near schools (Mean=4.05) *Based on 5 point scale: 1- Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree Emotional ly volatile group Unit (Mean)
  48. 48. Copyright © W&S Company Limited - 2013 Agreeable group is most concerned with the following three elements: ‘Assurance of legal issues when buying a house’, ‘Security with the house surroundings’, and ‘Good road conditions near the house’. 2. Agreeable group 12. FEATURES OF THE HOUSE INTENDING TO BUY BY PSYCHOLOGY Figure 12.2. Features of the intended house by psychological factors (Group 2) Assurance of legal issues when buying a house (Mean= 4.64) Reasonable price for quality of the house (Mean=4.42) Price suits with pocket (Mean=4.53) 1. Price & Legality 4.42 point 2. Structure & Facility 4.15 point 3. Home location 3.81 point Security with the house surroundings (Mean= 4.61) A house has good drainage system (Mean=4.53) Waterproof wall when it rains (Mean=4.44) Solid ground and foundation (Mean=4.44) high quality construction materials (Mean=4.42) Good road conditions near the house (Mean= 4.07) Near markets, grocery, food stores (Mean=3.93) Near schools (Mean=3.92) Near hospitals / clinics (Mean=3.90) Near office (Mean=3.88) Agreeable group *Based on 5 point scale: 1- Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200 Q. Please tell us your agreement degree on the following elements of your intended house? [Matrix SA] n=200 Unit (Mean)
  49. 49. Copyright © W&S Company Limited - 2013 Well-Organized group is most concerned with the three elements: ‘Assurance of legal issues when buying a house’, ‘Solid ground and foundation’, and ‘Good road conditions near the house’. Figure 12.2. Features of the intended house by psychological factors (Group 3) 3. Well-Organized group 12. FEATURES OF THE HOUSE INTENDING TO BUY BY PSYCHOLOGY Assurance of legal issues when buying house (Mean= 4.53) Reasonable price for quality of the house (Mean=4.35) Price suits with pocket (Mean=4.32) 1. Price & Legality 4.31 point 2. Structure & Facility 4.12 point 3. Home location 3.97 point Solid ground and foundation (Mean=4.38) Security with the house surroundings (Mean= 4.38) A house has good drainage system (Mean=4.34) Waterproof wall when it rains (Mean=4.29) High quality construction materials (Mean=4.24) Good road conditions near the house (Mean= 4.32) Near markets, grocery, food stores (Mean=4.10) Near schools (Mean=4.06) Near hospitals / clinics (Mean=4.03) Near supermarkets, commercial centers (Mean=3.99) Well – Organized group *Based on 5 point scale: 1- Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200 Q. Please tell us your agreement degree on the following elements of your intended house? [Matrix SA] n=200 Unit (Mean)
  50. 50. Copyright © W&S Company Limited - 2013 Extravert & understanding group is most interested in some elements such as: ‘Price suits with pocket’, ‘A house has full communication system’ – ‘Security with the house surroundings’, and ‘Near markets, grocery, food stores’. Figure 12.2. Features of the intended house by psychological factors (Group 4) 4. Extravert & understanding group 12. FEATURES OF THE HOUSE INTENDING TO BUY BY PSYCHOLOGY Price suits with pocket (Mean= 4.06) Assurance of legal issues when buying house(Mean=4.06) Reasonable price for quality of the house (Mean=3.94) 1. Price & Legality 3.92 point 2. Structure & Facility 3.89 point 3. Home location 3.74 point High quality construction materials (Mean=4.17) Security with the house surroundings (Mean=4.17) Waterproof wall when it rains (Mean=4.14) Solid ground and foundation (Mean=4.14) A house has good drainage system (Mean=4.06) Near markets, grocery, food stores (Mean= 3.97) Good road conditions near the house (Mean=3.04) Near supermarkets, commercial centers (Mean=3.86) Near hospitals / clinics (Mean=3.80) Near a main road, boulevards that have bus routes (Mean=3.77) Extravert & understand ing group *Based on 5 point scale: 1- Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200 Q. Please tell us your agreement degree on the following elements of your intended house? [Matrix SA] n=200 Unit (Mean)
  51. 51. Copyright © W&S Company Limited - 2013 Q. Please tell us how accurately these statements apply to you? [Matrix SA] n=200 Q. Please tell us which of following sources you will use when buying a house? [SA] n=200 Figure 13. Top 10 reliable sources of information by psychological groups Besides, the Well-organized group appreciates the information from Official website of real estate companies at 23.5% more than the other groups. Most respondents of the 4 groups appreciate the information provided by family / relatives 13. SOURCES OF INFORMATION BY PSYCHOLOGICAL FACTORS Recomme ndation from family / relatives Official website of real estate companie s Real estate websites Recomme ndation from friends / colleague Real Estate Exchange Ads on TV LCDs screen at buildings Ads in Newspap ers / Magazine s Events / Housing Exhibitio ns Real Estate freelance rs / brokers Emotionally volatile group (n=38) 34.2 15.8 2.6 13.2 10.5 2.6 7.9 2.6 2.6 2.6 Agreeable group (n=59) 37.3 16.9 20.3 16.9 5.1 1.7 0 0 0 0 Well-Organized group (n=68) 30.9 23.5 14.7 8.8 11.8 0 1.5 2.9 0 1.5 Extravert & Understanding group (n=35) 42.9 20 11.4 2.9 2.9 5.7 0 0 5.7 0 Unit (%)
  52. 52. W&S Company Limited is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Vinaresearch – our actively managed over 108,000 members panel with various segmentations across Vietnam. FOR FURTHER INQUIRIES, PLEASE CONTACT: W&S Company Limited » Address: Floor 10, 40 Pham Ngoc Thach St., District 3, HCMC » Office phone: 84 – 8 – 38 223 215 Fax: 84 – 8 – 38 223 216 » Email: info@vinaresearch.jp » Website: http://vinaresearch.jp/ The copyright of this report belongs to W&S Company Limited. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from W&S Company Limited (also include its website address http://vinaresearch.jp).
  • freakoney

    Apr. 2, 2019

1. Research method : Quantitative - Online research 2. Timing : 1st – 15th October 2013 3. Sample size : 200 4. Research area : Hanoi and Ho Chi Minh city 5.Target respondents : Monthly household income: 7,500,000 - 30,000,000 VND Age: 25 - 40 years old Having intention to buy a house in the next 2 years 6.Research objective : Exploring the features of the house that respondents intend to buy Elements affecting house purchase decision Housing segments by psychological factors 7. Sampling method : Internet Sampling ---------- Copyright by W&S Vietnam Onwer of Online Research Community Vinaresearch with over 180.000 members in Vietnam Check more report: http://vinaresearch.jp/sample/voluntary_surveys/index.html?page=1

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