1.
“Alcohol Drinking Survey in Vietnam”
Vietnamese start drinking at under
legal-age
Nearly 90% of drinkers could consumed alcohol at aged 15
years old and above.
[Research Summary]
 Nearly 90% of drinkers could consumed alcohol at aged 15 years old.
 More than 80% of drinkers have never got the vehicle accident after drank
alcohol. However, about 15% of them had accident.
 About 40% of drinkers caught by policeman after got drunk, while nearly 27% of
drinkers did not.
W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices
cover Vietnam, Indonesia, and Thailand. W&S Joint Stock Company (Vietnam) under W&S
Holdings Inc. (URL: http://vinaresearch.jp/, Head Office: Ho Chi Minh City, Vietnam, CEO:
Mr. Toshiya Momota) conducted a survey. Those males and females who age above 17, in
the topic of “Alcohol Drinking Report”

2.
[Research Design]
Research Method Online Research
Fieldwork Period 12th – 19th October, 2015
Research Area Vietnam (North, Middle, South)
Respondent Criteria Male & Female, who aged above 17 years old
Quota Gender ,Age , Area of Living
Sample Size 900 samples
17 – 24 y/o
25 – 34
y/o
35 – y/o
Male
North 50 50 50
Middle 50 50 50
South 50 50 50
Female
North 50 50 50
Middle 50 50 50
South 50 50 50

3.
[Research Details]
Q. Have you ever drank alcohol? (SA)
Up to 95% of respondents have ever drank alcohol.

4.
Q. When start drink alcohol? (SA)
Nearly 90% of drinkers could consumed alcohol at aged 15 years old and
above.
18 – 20 years old is the most common age that male & female drinkers start to use alcohol.
Less than
12 y/o
12 - 14 y/o 15 - 17 y/o 18 - 20 y/o 21 - 23 y/o 24 y/o
Total 42 52 181 330 168 86
(n=859) 4.9% 6.1% 21.1% 38.4% 19.6% 10.0%
Male 17 27 117 186 69 26
(n=442) 3.8% 6.1% 26.5% 42.1% 15.6% 5.9%
Female 25 25 64 144 99 60
(n=417) 6.0% 6.0% 15.3% 34.5% 23.7% 14.4%
4.9%
3.8%
6.0%
6.1%
6.1%
6.0%
21.1%
26.5%
15.3%
38.4%
42.1%
34.5%
19.6%
15.6%
23.7%
10.0%
5.9%
14.4%
0% 20% 40% 60% 80% 100%
Total
Male
Female
Less than 12 y/o 12 - 14 y/o 15 - 17 y/o 18 - 20 y/o 21 - 23 y/o 24 y/o

5.
Q. Have you ever got the accident from a motor bike or car after drunk alcohol?
(SA)
Q. How was your accident? (FA)
More than 80% of drinkers have ever not got the vehicle accident
after drunk alcohol. However, about 15% of them is the opposite.
Top reasons why people got the accident after drank the alcohol are:
%
Fall down by oneself 44.0%
Hit another vehicles 29.6%
Hit obstacles on the street (barrier, milestones, electric pole 16.8%
Got hit by other vehicles 9.6%

6.
Q. Have you ever caught by the policeman because of your drunk while
you drive the motor bike or car? (SA)
Q. What were the panalty that you got?
Can you briefly explain below?(FA)
About 40% of drinkers caught policeman after drunk, while nearly 27%
of drinkers did not.
Particular penalty are as below:
%
Administrative fine 82.4%
Vehicle confiscation 33.8%
Driving license confiscation 17.6%

7.
[About W&S Joint Stock Company (Vietnam)]
W&S Joint Stock Company is a digital marketing provider in Southeast Asia under the parent
company W&S Holding, Inc. in Japan. Currently it has three offices cover three countries in Vietnam,
Indonesia, and Thailand, with the largest panelists in Southeast Asia; 400,000 members. Our core
businesses are
1) Market research business (both qualitative and quantitative research)
2) Digital marketing business
[For more information, please contact]
Chi Phan (Research Leader)
W&S Joint Stock Company
Contact: 7th Floor, DC Tower Building, No. 111D, Ly Chinh Thang Street, Ward 7, District 3, Ho Chi
Minh City, VietNam
Email: chiphan@vinaresearch.com
Website: https://www.vinaresearch.jp