Maxim Babichev, VK.com

•

2 likes•1,026 views

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VK.com Mobile and Social Game Platform: Opportunities on the Russian Market (White Nights Helsinki 2016)

Business

iOS vs Android
5
12
20
27
35
42
January 2014 April 2014 July 2014 October 2014 January 2015 April 2015 July 2015 October 2015 January 2016
40,7
10,8

Web vs Mobile gaming audience
0
8
17
25
34
42
January 2015 March 2015 May 2015 July 2015 September 2015 November 2015 January 2016
12,4
5,1
38,3
8,6
3,8
39,9

Audience
0
4
8
12
16
20
<18 18-24 25-34 35-44 >45

Top genres for man
3D shooters
Arcade
Logic
Simulators
Racing

Top genres for woman
Logic
Arcade
Simulators
Adventure
Economic

What do they do on web?
9 million web daily unique gamers provide
1,3 million installs. Every day

Conditions
Revenue share
Developers get 55%

Audience
0
5
10
15
20
25
<18 18-24 25-34 35-44 >45

Conditions
Revenue share on mobile
is not OK for VK

Simple steps
Integrate SDK
+
Implement some obligatory mechanics
+
Follow some simple rules

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5. Web vs Mobile gaming audience 0 8 17 25 34 42 January 2015 March 2015 May 2015 July 2015 September 2015 November 2015 January 2016 12,4 5,1 38,3 8,6 3,8 39,9

6. Web catalog

7. Audience 0 4 8 12 16 20 <18 18-24 25-34 35-44 >45

8. Top genres for man 3D shooters Arcade Logic Simulators Racing

9. Top genres for woman Logic Arcade Simulators Adventure Economic

10. What do they do on web? 9 million web daily unique gamers provide 1,3 million installs. Every day

11. Conditions Revenue share Developers get 55%

12. Android and iOS catalogs

13. Audience 0 4 8 12 16 20 <18 18-24 25-34 35-44 >45

14. Audience 0 5 10 15 20 25 <18 18-24 25-34 35-44 >45

15. Installs 500-1000 4000-8000

16. Conditions Revenue share on mobile is not OK for VK

17. 17 What do you need to launch?