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Dmitriy Lamonov, Google

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Earn More Revenue and Create a Great User Experience with AdMob (White Nights St.Petersburg 2016)

Publicada em: Negócios
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Dmitriy Lamonov, Google

  1. 1. Google Confidential and Proprietary ore Revenue and Create a Great er Experience with AdMob mitriy Lamonov, Google
  2. 2. Confidential + Proprietary How do developers monetise today? Source: Developer Economics research by VisionMobile, April 2015 Advertising Pay-per-download Consumable app-purchases Subscription eCommerce 47% 29% 24% 16% 6%
  3. 3. Confidential + ProprietarySource: VisionMobile, App Economy Forecasts 2014–17, December 2014 Value of in-app advertising market by 2017
  4. 4. Confidential + Proprietary apps use AdMob to monetize each month 1M paid to app developers in the last 3 years $1B+ Google Confidential and Proprietary AdMob is used by more apps to monetize than any other platform Google Internal, Dec 2015 ad requests each month 300B
  5. 5. Confidential + Proprietary You don’t have to commit $2.75 $2.25 $1.75 $1.25 $0.75 $0.25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $3.25 Different networks perform differently
  6. 6. Confidential + Proprietary AdMob mediates more than 40 ad networks 25 402014 2016
  7. 7. Confidential + Proprietary SDK-less mediation SDK SDK-less Ad network B Serve third party demand without having to update app with additional adaptors and SDKs Ad network A
  8. 8. Confidential + Proprietary Mediation for all major formats Banner Video Interstitial Reward based NEW
  9. 9. Confidential + Proprietary Rewarded mediation: major demand sources supported
  10. 10. Confidential + Proprietary Publishers love it! “AdMob Rewarded Mediation has been running very smoothly and effectively since we launched it. On top of a complete management of the reward mechanics within the tool, it offers dynamic allocation of each ad request to the highest paying network.” – Baptiste Chardon, Monetization Manager, Ubisoft
  11. 11. Confidential + Proprietary Evolution of ad formats in apps InterstitialsBanners
  12. 12. Confidential + Proprietary Evolution of ad formats in apps InterstitialsBanners Native RewardedVideo
  13. 13. Confidential + Proprietary Native ads enable better, more effective ad experiences by adapting ads to the look and feel of publisher properties Native Ads
  14. 14. Confidential + Proprietary Native ads revenue forecast to grow 2.6X by 2018 BI Intelligence estimates, Interactive Advertising Bureau, March 2015 2014E 2015E 2016E 2017E 2018E $7.9B $10.7B $13.9B $17.3B $21B $21B forecast for 2018
  15. 15. Confidential + Proprietary But why is it valuable?
  16. 16. Confidential + Proprietary Better for users
  17. 17. Confidential + Proprietary Proprietary + Confidential +16% higher LTV $ $ $ $ $ Better for advertisers
  18. 18. Confidential + Proprietary Proprietary + Confidential 3x higher CPMs Better for publishers
  19. 19. Confidential + Proprietary Happy Elements saw a 6X CPM increase with AdMob native ads Prompt to show ad Native ad displayed
  20. 20. Confidential & Proprietary Introducing Native Ads Express
  21. 21. Confidential & Proprietary Last, but not least ● There is no one right ad monetization answer for every developer ● Filter BS - ad network’s own demand do matters ● Try, test, check, analyze - have your model ● Longer mediation chain is not the perfect solution
  22. 22. Confidential + Proprietary Thank you 2016