Streaming+Mobile: Learnings from the BlueStacks Streaming Community (White Nights Conference Prague 2017) The official conference website — http://wnconf.com

1. STREAMING + MOBILE
LEARNINGS FROM BLUESTACKS

2. QUESTIONS
1- Who is BlueStacks?

3. QUESTIONS
1- Who is BlueStacks?
2- Why are you talking to me about streaming?

4. QUESTIONS
1- Who is BlueStacks?
2- Why are you talking to me about streaming?
3- I partied hard last night. Can I close my eyes?

5. WHO IS BLUESTACKS?
 Live at intersection of PC/Mobile
 Largest gathering of RPG, Strategy and
MOBA mobile games and gamers alike.
 175MM installs
 50MM MAU

7. BLUESTACKS CORE GAMER
 Core gamer plays 182.9 minutes/day
 Core gamer spends 3.2x more $$$ on BlueStacks
 Core user tries 2-3 new apps/week
(while still playing his favorites)

8. GAMERS CAN BE LOUD
 Submit lots of feature requests
 Prefer things their way
 Streaming kept rising to the top in Support,
Gaming Forums, Chat etc

9. HOW DO WE MAKE
STREAMING EASY?

10. STREAMING IS COMPLICATED
 Terms like OBS, XSPLIT
 Expensive investment in equipment
 Limited support / getting started material
 No easy button

11. INTEGRATIONS

12. INTEGRATIONSLAUNCH VIDEOS
https://www.youtube.com/watch?v=bB1kZGbU1-s
https://www.youtube.com/watch?v=FhU1Yi8U_Hw

13. POST-LAUNCH STATS
 150k/streamers per week
 20k streams viewed per day
 4% of Twitch streams in 2016

14. CAN YOU SHARE WHAT
YOU LEARNED?

15. LEARNING 1
Each platform has its own
pros and cons.

16. LEARNING 2
A user cannot stream
effectively from his own
mobile device.

17. LEARNING 3
It takes a unique person to
stream. Must be funny,
engaging, able to build
community.

18. LEARNING 4
Streaming requires investment.

19. LEARNING 5
Streamers and viewers are the
people you want to reach.

20. SO HOW CAN I LEARN
MORE ABOUT STREAMING?
(MAKE MONEY FROM IT?)

21. CONCLUSION
 Partnering with someone who understands the
core gamer market + streaming is invaluable.
 Invest resources into building relationships
with streamers.
 Host tournaments and contests during launch
or major game update.

22. Thank you