The “What Makes You Horny” unconference is Boondoggle and eFactor’s celebration of stuff worth sharing. On October 20th, we discovered what happens when you invite 15 awesome storytellers to present 10 slides with the 10 concepts that inspire them the most. This is what makes Tom de Bruyne (Boondoggle) horny.

1. Ideas that make me horny while
dreaming of my own evil empire

2. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
1. WE ARE IN THE
SEDUCTION
BUSINESS
NOT THE
COMMUNICATION
BUSINESS.

3. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
2. NUDGE
BEHAVIORAL
ECONOMICS
TO NUDGE
BEHAVIOR IN A
CREATIVE WAY

4. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
3. CULTURE
EATS
STRATEGY
FOR
BREAKFAST.

5. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
4. TO FUCK WITH
THE CONSUMER
INSIGHT AND
THEREFORE
TO BECOME
CONTAGIOUS

6. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
5. TO EMBRACE
THE MEME AND TO
HAVE THE AGILITY
TO JUMP ON THE
BANDWAGEN

7. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
6. WAG
THE DOG
SPINNING AND
STORYTELLING
AS AN ART
FORM

8. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
7. TO HAVE A
CAUSE
AND TO
COMMIT
PASSIONATELY
TO IT

9. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
8. PERSUASION
ARCHITECTURE
DELIVERING
SMART IDEAS AND
GAME TACTICS
TO BOOST
CONVERSION

10. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
9.TO PROVOKE
IS TO TREAT
PEOPLE LIKE
ADULTS

11. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
10. LITTLE IDEAS
IGNITE
EXCITEMENT
TO BE
REMARKABLE
ON EVERY
TOUCH POINT

12. @tomdebruyne
@boondogglenl
http://bndggl.nl/BDA-25things
http://tomdebruyne.tumblr.com/
http://slideshare.net/tomdebruyne
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu