Will your innovation withstand the ever more demanding needs of your customers? It’s a challenge for everybody – but let us share how the best are doing it. AGENDA TOPICS - The richest source for innovation are current customers - If you don’t have customers, explore the behavior from others - The power of the observation method with a team - Watching, Listening, Interviewing and the “Observation Laboratory” - Topping competitors with Customer Experience Management

1. Customer Insights
Open Innovation
global exchange for innovative minds

2. THE TEAM
A group of extraordinary people for a grand vision:
“Prosperity for all nations”

3. Customer Insights – Open Innovation
Knowledge Transfer
#6 | Oct, 2020
Accelerating Innovation & Entrepreneurship

4. The source of ideas is here
But we didn’t even know how, when, why, or can we influence it?

5. Surprising realization
Homo Sapiens is not able to ‘create’ anything
“New ideas” are compositions from previous
impressions and experiences.
And – there is no center of creativity

6. Rethinking
Innovation

7. ❑ When experience is the key driver for innovation, innovating without
customers has no chance to work – hence “Open Innovation”.
❑ Only by understanding the biggest problems of our market, we can
begin with strategic innovation.
❑ With a team of only experts, we lack the diversity of experiences
and will not get very far with even the best idea.
❑ Without knowing the dreams of our customers we can never get to
groundbreaking innovation.
❑ Brainstorming gets us to new ideas fast – but those ideas are the
obvious ideas only – never groundbreaking.
❑ ….
What we learned:

8. Ready for
groundbreaking
innovation?

9. 1) Customer Insights
Starting with Open Innovation
• Innovation is an act of “open team work”
It takes team work to make a dream
work
• The vastest “experience” with existing
situations, challenges, problems is inside
the customer’s mind.
• The biggest ideas are sparked by their
feedback.
• It takes openminded people to turn their
dreams into billion $ Innovations.

10. 2) The biggest fear
”MY” idea may get stolen.
• Outstanding innovative ideas can’t get
stolen.
• They exist in your mind and also
permutated to follow on ideas before
you even started to build out the first
version of your initial idea.
• The initial value of an idea is zero –
bringing the idea to market contains all
the value.

11. 3) Open Innovation…
…is when you involve your existing customer base.
• Forget NDAs, forget the fear of your idea
being stolen, forget the fear your
competitor could get to know what you
do.
• Look for the needs and pain points of
your clients or prospect. If you don’t
know how, it denotes the end of your
entrepreneurial career.
• Work with all your customers and make
them all innovation heroes. They get the
solution they were dreaming about –
you have a business to actually build the
solution.

12. 4) Needs & Dreams Discovery
Most customer related experiences is hold by the customer
• To find their needs and dreams –
obviously you will want to speak with key
experience owners (customers and
business partners)
• Needs are important to understand the
rational aspect of a possible solution.
• Discovering their dreams needs an extra
session. You will want to help them open
their mind.

13. Expected Outcome
Building up your groundbreaking innovation within six weeks
• Get all the needs, challenges, fears, and
dreams from your innovation audience
• Involve them in the follow-on process so
they learn what you are doing with their
inputs.
• Let your audience know what you are
going to build with the hundreds of
inputs, and how you assemble them and
how you build the first prototype.
• You will get back to them for the idea
validation and eventually sell them what
you built.

14. Innovation Is A Journey
Follow the Innovation Journey Map
• There are many steps to get to your
million or billion dollar business.
• It took Tesla 17 years to evolve from
founding in 2003 to today’s state
• Snowflake start in 2012, IPO in 2020
• Palantir start in 2003, IPO in 2020
• NVIDIA start in 1993 big rise in 2017/20
• Amazon start in 1993
• C2000 start 1983 – today $37 Billion

15. Innovation Financing
Knowledge Transfer
#7 | Nov, 2020
#8 | Dec 7, 2020 – Dream Team Builder
Every first Monday In the month Accelerating Innovation & Entrepreneurship

16. What’s on the horizon
Activities this fall/winter
❑ Launching ICN with 900 investors
❑ Need substantial funding?
❑ How about becoming a WIForum member
❑ Are you an entrepreneurial 007?
❑ Innovation Management Academy 2021