by Ahmad Maulana Yahya presented at World IA Day 2016 Depok 20 February 2016

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MANA MONYETNYA ?
an attempt on creating a more meaningful digital experience

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PRESENTATION OVERVIEW
iA, User, and UX
• Birdview of my process
• Content first ( + User )
• Solution to ?
• Context matters
• Click doesn’t matters
• Design flow / path
• Don’t forget the fun

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BIRDEYEVIEW OF MY PROCESS
01
Observe, listen
02
Ideate, brainstorm
03
Test, validate, get feedback
( + push to live )
1
2
3

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NOTSO MUCH :P

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CONTENT FIRST
+USER

6. 01
WORLD IA DAY 2016 MANA MONYETNYA
CUBI Model
Elements ( Content, User, Business, iD)
“ As a result of my research, I determined most
projects had a strong balance of content and
interactions. The content was engaging and easy to
consume, while the interactions supported access to
more content. “
http://www.cubiux.com/
https://uxmag.com/articles/cubi-a-user-experience-
model-for-project-success

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DESIGN ?

8. 01
WORLD IA DAY 2016 MANA MONYETNYA
SOLUTION
TO ?
01
What’s the problem ?
02
Who ( got, made, .. ) the problem ?
03
The rest WH+H

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CONTEXT MATTERS
How Sunlight get to be top of mind
By realigning it’s approach to “the most
economical ( hemat ) dish soap”, Sunlight got
the message through to Indonesian moms.

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CLICK DOESN’T MATTERS
Everything should be 1 click away ?
SURE ?
Do we really need to talk about clock ?

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GARUDA (OLD VERSION) KLM
Table options
Interactive infographic

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Pain point
Confusing Tables
Usability Testing Website Garuda i| Garuda Pitch
Research participant confused (5 out of 7, 2
are frequent users), and takes a whole lot
time to understand how to pick the best ticket
for him/her. e.g steep learning curve.

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Walktrough
KLM Ticket
KLM Website Ticketing UI
All participant , understand easily the ui and
able to get to their goals faster .

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ARRANGE THE MESS ? DO MORE, CREATE PASSAGES
BeliYangBaik | Client : WWF | Agency : decode

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PERSONA #1
UC 1.1
PERSONA #2
UC 2.1
New user, traditional moms Freq participant, internet literate
Sunlight Agent | Brand : Sunlight | Agency : BUBU

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WHERE’S THE FUN ?
Sentuhan Sehat Dettol | Brand : Dettol | Agency : BUBU

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Sentuhan Sehat Dettol | Brand : Dettol | Agency : BUBU
Viral Video
Creating context & story
Creating motivation through storrytelling
elements

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WHERE’S THE FUN ?
© Vita Cao @Flickr

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ENDOMONDO
Robust, functional, relatable

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NIKE+
Gamifications, Social

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WORLD IA DAY 2016 MANA MONYETNYA
FUTURE
THOUGHT
TAKEAWAYS
01
Big data happening, on rapid streams !
02
Personalized experience
03
Combined, can we see digital artifacts as a
living thing ?

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READINGS(BOOKS AND REFFERENCES)
Leah Buley, 2014,
The User Experience Team of
One:
A Research and Design
Survival Guide
Chip Heath, Dan Heath,
2014,
Made to Stick: Why Some
Ideas Survive and Others Die

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THANK YOU.
Ahmad M Yahya
Digital Designer
hi@amyahya.com