1.
The only
organisation
representing
and connecting
global
marketers

2.
You can’t solve every problem on your own
That’s why our members turn to the collective intelligence of
our global network for help and inspiration.
WFA champions effective, efficient and responsible marketing communications worldwide.
We represent
over 80
of the world’s
biggest brand
owners…

3.
Together, this unique network represents 90% of global marketing
communications spend, some US$700 billion per annum.
…and
60 national
advertiser
associations on
six continents.

4.
10 member benefits
Cut down on trial and error
Our peer-to-peer groups bring together global CMOs, CDOs, IMC and
Connections Directors, Global Media, Insight and Senior Sourcing
specialists as well as Public and Regulatory Affairs Professionals.
“WFA meetings help me to plan better
by learning how and where other
companies have managed to overcome
problems and succeed.”
2
MICHAEL AIDAN
Global Head of Digital & VP Digital Brand Platforms
Group Danone
Mix with the best in the business
Peer-to-peer groups bring together on average 20-30 of the most sophis-
ticated client-side multi-national marketers over 50 times a year across a
variety of geographies.
“I’m always struck by the diversity and
calibre of people at WFA meetings. Smart
people with different experiences and
points of view can offer great insight which
I can meaningfully apply to my day job.”
4
JAVIER MEDRANO
Senior VP Marketing
Grupo Bimbo
Save time and money
Make smarter decisions guided by peers with no vested interests. WFA
offers 48-hour benchmarking and one-to-one matchmaking services to
help marketers get you the best available information from our network
as fast as possible.
“WFA benchmarks provide quick and
trustworthy pathways to circumvent
the challenges we all face.”
3
JAMSHED WADIA
Head of Digital Marketing & Media, Asia Pacific & Japan
Intel
Make better informed decisions
WFA is a not-for-profit organisation. We represent client-side marketers,
not agencies, media owners or vendors. There are no vested interests.
“With big marketing budgets, constant
pressure to demonstrate ROI and increasing
complexities in the media and marketing
industry, WFA helps me see the bigger picture
more clearly.”
1
BENJAMIN JANKOWSKI
Group Head, Global Media
MasterCard
Be in a better negotiating position
Get unique insight from WFA research on anything from media cost
forecasts to models and trends in agency remuneration. Our samples
tend to be based on responses from your peers representing at least
$30bn in ad spend.
“WFA enables us to assess our recent
performance against a pool of major multi-
national peers, not hundreds of SMEs.”
5
THOMAS HOLZAPFEL
Global Category Leader Marketing
Deutsche Telekom

5.
Provide global industry leadership
Help set and raise global industry standards on media & marketing issues,
whether it be best practice for audience research, the agency pitch process or
providing marketers with guidance in relation to programmatic media buying.
“WFA gives you a seat at the table
when defining best practice on priority
issues. Setting industry standards can be
hugely insightful and actionable for both
companies and individuals.”
6
AMERICO CAMPOS SILVA
Global Head of Social & Alternative Media
Shell
Stay on top of policy developments
WFA has a team of experts working on key marketing policy issues impacting
brand owners. Policy leads are skilled in translating what the policy challenges
mean for your business and coordinating engagement to find sustainable
solutions which work for brand owners and policymakers.
“WFA has unparalleled expertise in tracking
and understanding global marketing
regulations, deciphering their potential
impact and shaping effective industry
responses through its global network.”
8
MARY CATHERINE TOKER
VP Global Government & Public Affairs
General Mills
Make the case for marketing as a force for good
Brands are under constant scrutiny for their perceived role in causing some
of society’s most intractable problems. Smart brands will continue to play
a meaningful and positive role in society. All business functions need to
understand how purpose, principles and transparency are shaping the new way
of doing business.
“WFA showcases what’s best about brands and
marketing. It helps members understand how
the world is changing, how people expect more
from them and how we need to adapt to remain
relevant in order to future-proof our respective
business models.”
10
DAVID WHELDON
CMO
Royal Bank of Scotland
Network with your peers
WFA offers unique peer-to-peer networking opportunities for senior marketers
and public affairs professionals, including free access to the WFA Global
Marketer Week, the annual global event for client-side marketers.
“The WFA represents a truly global network
of diverse individuals who share the same
professionalism, passion and dedication to
the betterment of marketing.”
7
SAMEER DESAI
Head of Consumer Healthcare,
Asia, Latin America, Middle East & Africa
Mundipharma
Set the responsibility agenda
Protecting your brand is as important as building it. WFA works with international
bodies, such as WEF, WHO, APEC, OECD and UNICEF to help define best practice
standards for marketing so as to help brands deliver on societies’ expectations.
“WFA helps us stay on top of the critical
issues that affect us today, forewarns us
of tomorrow’s challenges and helps our
company and the broader industry develop
the tools we need to address them.”
9
MICHAEL GOLTZMAN
VP International Government Relations & Public Affairs
The Coca-Cola Company

6.
WFA is a not-for-profit

7.
Our agenda, by our members for our members

8.
60+ meetings a year, bringing together senior marketers
Cannes
Singapore
CMOFORUM
Dubai Miami
London Singapore
Mexico
IMCFORUM
Berlin New York
London Rome
Mumbai Shanghai
MEDIAFORUM
Amsterdam Paris
Hong Kong Singapore
London
CDOFORUM
London Shanghai
New York Singapore
Paris
SOURCINGFORUM
London
Singapore
INSIGHTFORUM
Meetings in 2015-2016

9.
But we know it’s not always easy to attend in person…
Helping marketers to
understand the key
macro issues impacting
the industry and iden-
tify practical solutions
to their day-to-day chal-
lenges by cutting down
on trial and error through
peer learning.
BENCHMARKS,
SURVEYS
& WEBINARS
Practical advice and best
practice for marketers on
issues such as the agency
pitch process, choosing
and using media auditors,
obtaining transparency
and return of media in-
come and programmatic
media.
GUIDELINES
& BEST
PRACTICE
Understanding that
geography and time can
be barriers to attending
meetings, WFA organ-
ises remote forums with
smaller groups on priority
issues giving you access
to your peers knowledge
and the answers to your
questions from the com-
fort of your own office.
REMOTE
FORUMS
A CMO-led group seek-
ing to inspire marketers
with great brand stories,
identifying the core
components of market-
ing success in the digital
age, offering the tools to
make the case for change
internally and helping
identify organisational
set-ups and processes
which best allow great
work to flourish.
project-reconnect.com
PROJECT
RECONNECT
Giving WFA members
access 24/7 to insights
that they cannot get from
anywhere else, including
bespoke reports, peer-
to-peer benchmarks,
white papers, guidelines,
surveys and much more!
wfanet.org/knowledge
GLOBAL
KNOWLEDGE
BASE

10.
Championing your interests
WFA brings together companies to address policy issues which can affect your license to operate.
We help members understand and comply with regulations, manage their digital footprint and address
emerging trends and challenges so they can effectively meet regulatory and societal expectations.
POLICY ACTION GROUP RESPONSIBLE MARKETING PACT
DIGITAL GOVERNANCE EXCHANGE RESPONSIBLE ADVERTISING & CHILDREN
Peer-to-peer meetings where companies address common challenges in relation to policy-making and regulations, including
sector-specific issues, such as marketing to children, food and non-alcoholic beverage, alcohol, cosmetics, consumer
healthcare and digital marketing;
Access to industry-wide coalitions championing your interests at global, regional and local level;
Timely and action-oriented alerts on key issues, analysis, detailed briefings, regulatory help desk, key messages, data and
evidence on your priority dossiers;
Engaging policy makers and society in order to develop thought leadership on often sensitive issues to enable your company
to go beyond compliance and take leadership positions.

11.
Setting industry best practice on policy issues
MARKETING TO CHILDREN
ALCOHOL marketing
FOOD MARKETING
DIGITAL MARKETING
Exposure to cutting-edge
trends, practical help in
addressing them,
including training
modules
Setting global standards, defining
best practice in regulatory
compliance and addressing
policy challenges
Defining global strategy and
local coalition building
to address regulatory
challenges
Helping brands comply with new online
regulations and go beyond compliance
through better digital governance to
enable brands to innovate with confidence

12.
wfanet.org info@wfanet.org +32 2 502 57 40
@wfamarketers youtube.com/wfamarketers linkedin.com/company/wfa
For membership enquiries or to receive WFA newsletters,
please contact Claire Francis:
c.francis@wfanet.org
+44 (0) 7402 067 731
WFA - World Federation of Advertisers
London • Brussels • Singapore