WE Well-being

We Movement
We Movement We Movement
Supporting mental well-being
Program overview
Introducing
WE Well-being
An initiative that empowers youth and
families with educational tools and
resources to promote their own mental
well-being and the well-being of their
community.
70%
of mental health
problems have their
onset during childhood
or adolescence
1 in 5
Canadians in any given
year, experience a
mental health or
addiction problem
It is a proactive approach built on
evidence-based prevention and
promotion strategies, designed to build a
foundation of awareness, understanding
and taking action.
Addressing
well-being
proactively
Achieving
transformative
objectives
Promoting positive, inclusive,
safe and caring environments
and relationships
Reducing stigma, celebrating
diversity and fostering
resiliency
Increasing social, emotional,
physical and mental well-being
Serving
distinct
audiences
Youth and educators (K-12)
Students in college and university
Families and workplaces
Why youth well-being
There is a need to go upstream and empower educators, youth and
families with well-being prevention and promotion supports
Reaching youth under the age of 25
presents a critical opportunity:
• Ability to leverage existing infrastructure
to reach this demographic (i.e. schools)
• Reach young people before they form
attitudes and perceptions of mental
health
• By building awareness and skills for
mental well-being, we can prevent long-
term strains on health care services –
therefore creating cost-savings in the
health care system
The demand for child and youth mental health support far exceeds the ability of current clinical, community-
based and school district response systems
Schools and educators are seeking the resources and tools to
integrate well-being into the classroom
We surveyed over 600 WE Schools educators:
of educators are interested in learning
mental wellness basics
88%
of educators are interested in learning
self-care
80%
• WE is Canada’s largest youth serving organization with over
7,000 schools and groups engaged across the country
and 1.95M youth
• Our programs reach directly into classrooms (virtually and
in-person)
• Annual large scale youth empowerment events inspire
tens of thousands of youth
• We reach millions of followers on social media with
compelling and relevant content to inspire action and
conversation
Why WE is uniquely positioned to reach Canada’s young people
WE Well-being program overview
For youth and teachers
Program vision: embedding well-being into our daily lives
Promotion and Prevention:
Drawing upon evidence-based mental health promotion and
prevention strategies, we support the early development of
mental well-being through accessible and inclusive
programs, making well-being stigma-free, and reaching
millions of youth and families.
Taking Action & Accessibility:
Translating the science of well-being into everyday action, we
provide clear pathways and resources to promote mental
well-being, including through action-oriented curriculum in
schools, professional learning for educators, youth and family
workshops, mass awareness campaigns, podcasts, books,
and workbooks.
Youth and
Educators
Youth as Change-Agents:
Leveraging our youth-centric platform, we engage
youth-as-change makers and leaders in promoting
their own mental well-being and supporting the well-
being of their schools, families, and communities.
Reach & Impact:
We are leveraging the WE organization’s network of
4+ million students, 16,000 schools, tens of
thousands of engaged educators, technology
platforms such as the WE Global Learning Centre,
celebrity ambassadors, WE Day stadium events with
250,000 participants – all towards reaching millions of
people with the tools and resources for impact.
Program vision: leveraging WE’s
best assets to promote well-being
Program vision: embedding well-being into the daily learning
and actions of young people
• Equipping students and teachers with
educational curriculum and supporting
resources that fosters social, emotional,
physical and mental well-being inside and
outside of the classroom.
• The program will empower participants to
build safe and caring environments while
reducing stigma and other mental health risk-
factors.
Personal well-
being
Cultural
awareness &
connection
Positive
human
qualities
Mental health
literacy
Environmental
relationship
Digital well-
being
Social and
relational skills
WE Well-being:
Skills & core competencies
In-classroom and youth program activities
Educational resources Professional learning Youth programming Mass engagement
Mental well-being in schools
through:
• In-classroom module series
developed in year one
• Expansion into physical
education curriculum in future
years
• Diversity of modules for higher
grade levels
Educators will have access
to a combination of both in-
person and virtual sessions
Speaking tour and
workshop series on mental
well-being visiting classes
implementing the resources
• Keynote speech for the entire
student body
• Workshops with interactive
modules
Amplifying our mental well-
being, bringing awareness
to relevant causes and
organizations at a mass
level
• Reaching youth, educators
and families through WE Days
across the country and
broadcast special
• Social media and mass media
campaign
• Integrating well-being into
WE’s summer camp programs
• Developing educator’s skills
and capacity around their
own well-being and the well-
being of their students
WE Well-being
1 de 17

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WE Well-being

  • 2. Introducing WE Well-being An initiative that empowers youth and families with educational tools and resources to promote their own mental well-being and the well-being of their community.
  • 3. 70% of mental health problems have their onset during childhood or adolescence 1 in 5 Canadians in any given year, experience a mental health or addiction problem
  • 4. It is a proactive approach built on evidence-based prevention and promotion strategies, designed to build a foundation of awareness, understanding and taking action. Addressing well-being proactively
  • 5. Achieving transformative objectives Promoting positive, inclusive, safe and caring environments and relationships Reducing stigma, celebrating diversity and fostering resiliency Increasing social, emotional, physical and mental well-being
  • 6. Serving distinct audiences Youth and educators (K-12) Students in college and university Families and workplaces
  • 8. There is a need to go upstream and empower educators, youth and families with well-being prevention and promotion supports Reaching youth under the age of 25 presents a critical opportunity: • Ability to leverage existing infrastructure to reach this demographic (i.e. schools) • Reach young people before they form attitudes and perceptions of mental health • By building awareness and skills for mental well-being, we can prevent long- term strains on health care services – therefore creating cost-savings in the health care system
  • 9. The demand for child and youth mental health support far exceeds the ability of current clinical, community- based and school district response systems Schools and educators are seeking the resources and tools to integrate well-being into the classroom We surveyed over 600 WE Schools educators: of educators are interested in learning mental wellness basics 88% of educators are interested in learning self-care 80%
  • 10. • WE is Canada’s largest youth serving organization with over 7,000 schools and groups engaged across the country and 1.95M youth • Our programs reach directly into classrooms (virtually and in-person) • Annual large scale youth empowerment events inspire tens of thousands of youth • We reach millions of followers on social media with compelling and relevant content to inspire action and conversation Why WE is uniquely positioned to reach Canada’s young people
  • 11. WE Well-being program overview For youth and teachers
  • 12. Program vision: embedding well-being into our daily lives Promotion and Prevention: Drawing upon evidence-based mental health promotion and prevention strategies, we support the early development of mental well-being through accessible and inclusive programs, making well-being stigma-free, and reaching millions of youth and families. Taking Action & Accessibility: Translating the science of well-being into everyday action, we provide clear pathways and resources to promote mental well-being, including through action-oriented curriculum in schools, professional learning for educators, youth and family workshops, mass awareness campaigns, podcasts, books, and workbooks. Youth and Educators
  • 13. Youth as Change-Agents: Leveraging our youth-centric platform, we engage youth-as-change makers and leaders in promoting their own mental well-being and supporting the well- being of their schools, families, and communities. Reach & Impact: We are leveraging the WE organization’s network of 4+ million students, 16,000 schools, tens of thousands of engaged educators, technology platforms such as the WE Global Learning Centre, celebrity ambassadors, WE Day stadium events with 250,000 participants – all towards reaching millions of people with the tools and resources for impact. Program vision: leveraging WE’s best assets to promote well-being
  • 14. Program vision: embedding well-being into the daily learning and actions of young people • Equipping students and teachers with educational curriculum and supporting resources that fosters social, emotional, physical and mental well-being inside and outside of the classroom. • The program will empower participants to build safe and caring environments while reducing stigma and other mental health risk- factors.
  • 15. Personal well- being Cultural awareness & connection Positive human qualities Mental health literacy Environmental relationship Digital well- being Social and relational skills WE Well-being: Skills & core competencies
  • 16. In-classroom and youth program activities Educational resources Professional learning Youth programming Mass engagement Mental well-being in schools through: • In-classroom module series developed in year one • Expansion into physical education curriculum in future years • Diversity of modules for higher grade levels Educators will have access to a combination of both in- person and virtual sessions Speaking tour and workshop series on mental well-being visiting classes implementing the resources • Keynote speech for the entire student body • Workshops with interactive modules Amplifying our mental well- being, bringing awareness to relevant causes and organizations at a mass level • Reaching youth, educators and families through WE Days across the country and broadcast special • Social media and mass media campaign • Integrating well-being into WE’s summer camp programs • Developing educator’s skills and capacity around their own well-being and the well- being of their students