WE Charity's WE Well-being initiative is a proactive approach built on evidence-based prevention and promotion strategies, designed to build a foundation of awareness, understanding, and action. Developed in collaboration with leading mental-health professionals and with the support of our founding partner, the Erika Legacy Foundation, our goal is to achieve the following transformative outcomes: 1) the promotion of positive, inclusive, safe, and caring environments and relationships; 2) the reduction of stigma, the celebration of diversity, and the fostering of resiliency; 3) an increase in social, emotional, physical, and mental well-being. We have been accomplishing this mission through accessible and inclusive programs that make mental well-being stigma-free and that reach millions of young people and families. We have translated the science of well-being into everyday action, providing clear pathways and resources through tools such as action-oriented curriculum in schools, professional learning for educators, youth and family workshops, mass-awareness campaigns, podcasts, and books. We have leveraged our youth-centric platform to encourage young people to effect change and to act as leaders by promoting their own mental well-being and supporting the well-being of their schools, families, and communities. We have used WE Charity's network of millions of students, tens of thousands of schools and teachers, technology platforms, celebrity ambassadors, and stadium events with hundreds of thousands of participants to reach millions of more people with the tools and resources to make an impact.