Bryan Kramer, Pure Matter: Breaking Through the Human Firewall
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Bryan Kramer, Pure Matter: Breaking Through the Human Firewall at W2OatSXSW's PreCommerce Summit
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Bryan Kramer, Pure Matter: Breaking Through the Human Firewall
- 2. As humans, a basic human need is connection. #H2H
- 3. 2.5 quintillion bytes of data created daily – 15 zeros #H2H
- 4. Our ability to connect with others is equal to our ability to understand their needs. #H2H
- 7. #H2H
- 8. What’s in it for her? 😕
- 9. #H2H
- 10. There must be a shared interest.
- 12. #H2H
- 13. Sharing surprise and delight has the best natural ability to cut through the human firewall.
- 14. 5 Connectors 4 Boomerangs 2 Careerists 6 Selectives SEGMENTS ARE DEFINED BY: Six personas of online sharers 1 Altruists 3 Hipsters Emotional motivations Desired presentation of self Role of sharing in life Value of being first to share How will you share your surprise and delight? (hint: you should know what type you are) bryankramer.com/W2O #H2H
Editor's Notes
- With content at the top of everyone’s marketing list, how do you create even just one piece of content that resonates and influences your potential customer? How do you break through the seemingly impenetrable human firewall created by today’s information overload?
- The New York Times Consumer Insight Group conducted an in depth Psychology of Sharing” study in three major cities of over 2500 medium-heavy online sharers. Based on their research, they identified 6 different personas of online sharers.