1. Consumer Habits & Lifestyles Survey

2. Survey Questions
1. When you are considering an important purchase what do you do?
Look up information on my phone right away OR Wait until I get to my computer to research OR Ask
my friends for their opinions OR Go to the store
2. Have you ever been criticized by your friends for using your phone when you are with
them?
No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious
3. Have you ever been ashamed to let people see your phone?
Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, I
don’t care about that
4. The first thing that people notice about me most is:
What type of phone I have OR How cool my clothing is OR My watch OR My car
5. Gender:
Male OR Female
6. Age
<18 OR 18-25 OR 26-35 OR 36-55 OR 55<

3. India Results

4. Overview – India Gender
Target: All Users, Global
14%
Start Date: February 23rd
End Date: February 27th Male
Duration: 4 Days/96 Hours Female
Responses: 40,631 Unique
Length: 6 Questions, 22 Choices 86%
Response Rate: 10,157/Day
Age
3% <18
7%
18-25
31%
20% 26-35
36-55
56<
39%

5. When you are considering an important INDIA
purchase, what do you do? females
23%
15% 49%
15%
11%
13%
8%
66%
males
14%
10%
7%
69%

6. When you are considering an important INDIA
purchase, what do you do?
Under 18 18 - 25 26 - 35
5% 6%
18% 19%
3%
15% 13%
57% 59%
86% 10% 9%
36 - 55 Over 55
Look up information on
my phone right away
21%
25%
Wait until I get to my
computer to research
12% Ask my friends for their
57% 7% 58% opinions
10% 10% Go to the store

7. Have your friends ever criticized you INDIA
for using your phone around them? females
25%
47%
15%
17% 28%
68%
males
14%
15%
71%

8. Have your friends ever criticized you INDIA
for using your phone around them?
Under 18 18 - 25 26 - 35
5% 21% 19%
7%
21% 22%
58% 59%
88%
36 - 55 Over 55
21% 20%
No, they’re on their
phones also
Yes, they think I’m rude
18% 23%
61% 57% Sometimes, if I am too
obvious

9. Have you ever been ashamed INDIA
to let people see your phone? females
26% 36%
19%
20%
18%
14%
56%
11%
males
18%
13%
60%
9%

10. Have you ever been ashamed INDIA
to let people see your phone?
Under 18 18 - 25 26 - 35
4% 7%
4% 22%
27%
39%
47%
17%
85% 14% 14%
20%
36 - 55 Over 55
22% 22%
Yes, it’s too old
50% Yes, it’s not a cool model
11%
57%
17% No, I have a cooler phone
11% 10% No, I don’t care about that

11. The first thing that people INDIA
notice about me most is: females
17% 39%
9% 17%
11%
27%
19%
61%
males
10%
7%
17%
66%

12. The first thing that people INDIA
notice about me most is:
Under 18 18 - 25 26 - 35
3% 3% 11%
6% 11%
13%
16%
48%
53%
88% 28% 20%
36 - 55 Over 55
12% 16%
15%
What type of phone I have
16%
How cool my clothes are
53% 55%
My watch
20% 13% My car

13. Thank You / Judith Coley
jcoley [at] vuclip.com
Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035