1.
Work Smarter with SEO
Time Saving Tips to Drive More Sales

2.
Katie Syk
SEO Team Lead
Meet Your Hosts
#SEOtimetips
SEO Specialist
Adrianne Beutnagel
SEO Team Lead

3.
• SEO Factors
• On-page SEO
• Off-page SEO
• Violations to Avoid
• Time Saving Strategies
• Weekly SEO Timelines
Today’s Agenda
#SEOtimetips

4.
• SEO: search engine optimization
• Search engines
• Users
• Three important concepts
Main Players in SEO
#SEOtimetips
Reminder: please
send in questions at
any time!

5.
On-Page SEO
Behind the Scenes Variables

6.
• Keyword-rich
• Most important on-page
SEO factor
On-Page SEO –– Title Tags
• Keyword selection
• What are users searching for?
• Competitor research
#SEOtimetips

7.
On-Page SEO –– Meta Description
• Elevator pitch for your page
• A couple of sentences long
• Include a call to action
• Your chance to stand out
#SEOtimetips

8.
On-Page SEO
Content Visible on the Page

9.
• Content that appears on the page
• General description
• The page contents
• Your business
• Usually 150 - 250 words
• Weave keywords into the content
On-Page Content
#SEOtimetips

10.
• The main gateways where users
enter your site
• Home page
• Category pages
• Even some popular products
• Example: Floor lamps landing
page
On-Page Content -- Landing Pages
#SEOtimetips

11.
• Headline for your page
• Better understanding of your
page’s relevancy
• Can be easily coded into a page
• Learn more here
On-Page Content -- H1s
#SEOtimetips

12.
• Encourage users to take action (like a purchase!)
• Users can easily navigate to where they can take that action
On-Page Content -- Calls to Action
#SEOtimetips

13.
• Descriptions that answer questions
• Paragraphs vs. bullets
• Unique to your website
On-Page Content -- Product Pages
#SEOtimetips

14.
• Example of a page with short,
bulleted description
• Length depends on what your
customers need!
• Avoid manufacturer descriptions
• Reviews
On-Page Content -- Product Pages
#SEOtimetips

15.
On-Page SEO
User Experience

16.
• 15% of online orders were made on
mobile phones – Q3 2015
• Responsive sites: adapt to your
screen size
• Volusion offers free responsive
templates
User Experience -- Mobile Friendly
#SEOtimetips

17.
• Important to have clear, logical
navigation structure
• Helps users & search engines
understand your site
• Bots can more easily crawl
• Sitelinks
User Experience -- Navigation
#SEOtimetips

18.
• Be careful for “shop” categories
User Experience -- Navigation
#SEOtimetips

19.
On-Page SEO
Tips and Takeaways
Don’t forget to send any questions you
have!

20.
• Prioritize landing pages
• Create unique product
descriptions
• Use a responsive template
• Volusion has free & paid options
• Ensure your navigation makes
sense
On-Page Tips & Takeaways
#SEOtimetips

21.
Off-Page SEO
Network with Other Sites
Don’t forget to send any questions you
have!

22.
• Any type of content that you will create
• On page content
• Blogs
• Videos
• Social media
• Take the time to plan a content strategy
Off-Page SEO - Content Strategy
#SEOtimetips
#SEOtimetips

23.
• Include all the content you want
to produce
• Will help you stay on track when
business is booming
• Example: March Madness
• Insert content calendar example,
which we are getting from the
team (possibly)
Off-Page SEO - Content Calendar
#SEOtimetips

24.
• Choose your platform(s)
• Where are your customers?
• Competitor research
• Where are your competitors?
• Look at what they’re doing
• Test out different types of posts
• Diversify!
Off-Page SEO - Social
Media
#SEOtimetips

25.
• Engage with your customers
• Questions
• Complaints
Off-Page SEO -- Social Media
#SEOtimetips
Reminder: please
send in questions at
any time!

26.
• YouTube is a search engine too!
• What do your customers need?
• Utilize every available field within
YouTube
Off-Page SEO -- Video Optimization
#SEOtimetips

27.
• Embed the video on your site
• Increases user time on site
• Transcribing: additional content
• Great way to get people talking
about your products
Off-Page SEO -- Video Optimization
#SEOtimetips

28.
• Create linkable content
• Answer customer’s questions
• Example: shoe sizing
• Address every part of the sales
funnel
• Attend conferences and trade shows
• Authority & Credibility
• Be the expert!
Off-Page SEO -- Link Building
#SEOtimetips

29.
• Industry influencers
• People who run active blogs
• Lots of followers
• Interests related to your products
• Reach Out!
• Are they willing to review?
• Offer their following a discount
• Continue to Network
• Keep up those relationships
Off-Page SEO -- Link Building
#SEOtimetips

30.
• Local SEO
• For brick & mortars
• Keep up with local events
• Celebrations
• Charitable events
• Community outreach
• Include locations on your site
• Separate page for each location
Off-Page SEO -- Link Building
#SEOtimetips

31.
Off-Page SEO
Tips and Takeaways
Don’t forget to send any questions you
have!

32.
• Create a content calendar
• Write down short term, attainable goals
• Spend time on social media and link
building efforts
Off-Page SEO --Tips &
Takeaways
#SEOtimetips
Reminder: please
send in questions at
any time!

33.
SEO Pro Tips
Violations to Avoid
Don’t forget to send any questions you
have!

34.
• Keyword stuffing: filling your content
with tons of keywords
• Content is less readable & less user
friendly
• Your site appears lower quality
• Search engines don’t want to be
manipulated
Violation: Keyword Stuffing
#SEOtimetips

35.
• Will make your site look untrustworthy
• Links should be earned, not bought
• Easy for search engines to spot
Violation: Paying for Links
#SEOtimetips

36.
• Too little content on your site
• Both search engines & users need
high quality, descriptive content
Violation: Thin Content
#SEOtimetips

37.
SEO Pro Tips
Timelines and Schedules
Don’t forget to send any questions you
have!

38.
• Google Analytics
• DIY in Volusion
• Take care of settings - SEO
Bootcamp
• Set up social media profiles
First Things First...
Reminder: please
send in questions at
any time!
#SEOtimetips

39.
• One Hour: Optimize One Page
• Thirty Minutes: Social Media
• Thirty Minutes: Reach Out
SEO Timeline: 2 Hours per Week
#SEOtimetips

40.
• Two Hours: Optimize Two Pages
• One Hour: Social Media
• Thirty Minutes: Read Up
• Thirty Minutes: Reach Out
• One Hour: Additional Content
Creation
SEO Timeline: 5 Hours per Week
#SEOtimetips

41.
• SEO is ongoing! So make it a part of
your routine.
• Regardless of how much time you
have, you can fit SEO improvements
into your weekly schedule
In Conclusion...
#SEOtimetips

42.
• Free setup on 6-month
commitment or 3-month
prepaid plan
• Contact us to learn more
(877) 591-7006
SEO Promotions!
#SEOtimetips

43.
Thank You!
Any Questions?