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Time Saving SEO Tips for Online Stores

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Learn how to save time and boost your visitors with proven and efficient SEO techniques from Volusion's marketing experts.

Publicada em: Marketing
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Time Saving SEO Tips for Online Stores

  1. 1. Work Smarter with SEO Time Saving Tips to Drive More Sales
  2. 2. Katie Syk SEO Team Lead Meet Your Hosts #SEOtimetips SEO Specialist Adrianne Beutnagel SEO Team Lead
  3. 3. • SEO Factors • On-page SEO • Off-page SEO • Violations to Avoid • Time Saving Strategies • Weekly SEO Timelines Today’s Agenda #SEOtimetips
  4. 4. • SEO: search engine optimization • Search engines • Users • Three important concepts Main Players in SEO #SEOtimetips Reminder: please send in questions at any time!
  5. 5. On-Page SEO Behind the Scenes Variables
  6. 6. • Keyword-rich • Most important on-page SEO factor On-Page SEO –– Title Tags • Keyword selection • What are users searching for? • Competitor research #SEOtimetips
  7. 7. On-Page SEO –– Meta Description • Elevator pitch for your page • A couple of sentences long • Include a call to action • Your chance to stand out #SEOtimetips
  8. 8. On-Page SEO Content Visible on the Page
  9. 9. • Content that appears on the page • General description • The page contents • Your business • Usually 150 - 250 words • Weave keywords into the content On-Page Content #SEOtimetips
  10. 10. • The main gateways where users enter your site • Home page • Category pages • Even some popular products • Example: Floor lamps landing page On-Page Content -- Landing Pages #SEOtimetips
  11. 11. • Headline for your page • Better understanding of your page’s relevancy • Can be easily coded into a page • Learn more here On-Page Content -- H1s #SEOtimetips
  12. 12. • Encourage users to take action (like a purchase!) • Users can easily navigate to where they can take that action On-Page Content -- Calls to Action #SEOtimetips
  13. 13. • Descriptions that answer questions • Paragraphs vs. bullets • Unique to your website On-Page Content -- Product Pages #SEOtimetips
  14. 14. • Example of a page with short, bulleted description • Length depends on what your customers need! • Avoid manufacturer descriptions • Reviews On-Page Content -- Product Pages #SEOtimetips
  15. 15. On-Page SEO User Experience
  16. 16. • 15% of online orders were made on mobile phones – Q3 2015 • Responsive sites: adapt to your screen size • Volusion offers free responsive templates User Experience -- Mobile Friendly #SEOtimetips
  17. 17. • Important to have clear, logical navigation structure • Helps users & search engines understand your site • Bots can more easily crawl • Sitelinks User Experience -- Navigation #SEOtimetips
  18. 18. • Be careful for “shop” categories User Experience -- Navigation #SEOtimetips
  19. 19. On-Page SEO Tips and Takeaways Don’t forget to send any questions you have!
  20. 20. • Prioritize landing pages • Create unique product descriptions • Use a responsive template • Volusion has free & paid options • Ensure your navigation makes sense On-Page Tips & Takeaways #SEOtimetips
  21. 21. Off-Page SEO Network with Other Sites Don’t forget to send any questions you have!
  22. 22. • Any type of content that you will create • On page content • Blogs • Videos • Social media • Take the time to plan a content strategy Off-Page SEO - Content Strategy #SEOtimetips #SEOtimetips
  23. 23. • Include all the content you want to produce • Will help you stay on track when business is booming • Example: March Madness • Insert content calendar example, which we are getting from the team (possibly) Off-Page SEO - Content Calendar #SEOtimetips
  24. 24. • Choose your platform(s) • Where are your customers? • Competitor research • Where are your competitors? • Look at what they’re doing • Test out different types of posts • Diversify! Off-Page SEO - Social Media #SEOtimetips
  25. 25. • Engage with your customers • Questions • Complaints Off-Page SEO -- Social Media #SEOtimetips Reminder: please send in questions at any time!
  26. 26. • YouTube is a search engine too! • What do your customers need? • Utilize every available field within YouTube Off-Page SEO -- Video Optimization #SEOtimetips
  27. 27. • Embed the video on your site • Increases user time on site • Transcribing: additional content • Great way to get people talking about your products Off-Page SEO -- Video Optimization #SEOtimetips
  28. 28. • Create linkable content • Answer customer’s questions • Example: shoe sizing • Address every part of the sales funnel • Attend conferences and trade shows • Authority & Credibility • Be the expert! Off-Page SEO -- Link Building #SEOtimetips
  29. 29. • Industry influencers • People who run active blogs • Lots of followers • Interests related to your products • Reach Out! • Are they willing to review? • Offer their following a discount • Continue to Network • Keep up those relationships Off-Page SEO -- Link Building #SEOtimetips
  30. 30. • Local SEO • For brick & mortars • Keep up with local events • Celebrations • Charitable events • Community outreach • Include locations on your site • Separate page for each location Off-Page SEO -- Link Building #SEOtimetips
  31. 31. Off-Page SEO Tips and Takeaways Don’t forget to send any questions you have!
  32. 32. • Create a content calendar • Write down short term, attainable goals • Spend time on social media and link building efforts Off-Page SEO --Tips & Takeaways #SEOtimetips Reminder: please send in questions at any time!
  33. 33. SEO Pro Tips Violations to Avoid Don’t forget to send any questions you have!
  34. 34. • Keyword stuffing: filling your content with tons of keywords • Content is less readable & less user friendly • Your site appears lower quality • Search engines don’t want to be manipulated Violation: Keyword Stuffing #SEOtimetips
  35. 35. • Will make your site look untrustworthy • Links should be earned, not bought • Easy for search engines to spot Violation: Paying for Links #SEOtimetips
  36. 36. • Too little content on your site • Both search engines & users need high quality, descriptive content Violation: Thin Content #SEOtimetips
  37. 37. SEO Pro Tips Timelines and Schedules Don’t forget to send any questions you have!
  38. 38. • Google Analytics • DIY in Volusion • Take care of settings - SEO Bootcamp • Set up social media profiles First Things First... Reminder: please send in questions at any time! #SEOtimetips
  39. 39. • One Hour: Optimize One Page • Thirty Minutes: Social Media • Thirty Minutes: Reach Out SEO Timeline: 2 Hours per Week #SEOtimetips
  40. 40. • Two Hours: Optimize Two Pages • One Hour: Social Media • Thirty Minutes: Read Up • Thirty Minutes: Reach Out • One Hour: Additional Content Creation SEO Timeline: 5 Hours per Week #SEOtimetips
  41. 41. • SEO is ongoing! So make it a part of your routine. • Regardless of how much time you have, you can fit SEO improvements into your weekly schedule In Conclusion... #SEOtimetips
  42. 42. • Free setup on 6-month commitment or 3-month prepaid plan • Contact us to learn more (877) 591-7006 SEO Promotions! #SEOtimetips
  43. 43. Thank You! Any Questions?

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