1. Jan 2019
Gym & Yoga Landscape
Voice Pick insights
(Simple)

2. PROJECT SUMMARY
BACKGROUND
• The trend of living more healthy is associated with adopting a healthy habit, choose the natural/ organic food and use
more natural-ingredient personal care product. In terms of a healthy habit, consumers now getting more involved with
sporting activities such as running the contest, going to the gym, yoga class, exercises at the park, etc.
• As our way to provide insights about consumers lifestyle, Voice Pick has conducted this survey.
OBJECTIVE: Gain a quick understand of gym & yoga habit.
METHODOLOGY: Self-complete questionnaire (online)
- Sample size: 500.
- Target audience: Internet users, age 18-50, live in North & South

3. FINDINGS SUMMARY
70% people have come to the gym/ fitness center.
• The young (<35) are more likely to have experience with the gym/ fitness center (73-75%) while the
older age (35-50) are more likely to have not (only 54%).
01
Top yoga fitness center (across all age groups):
• California is top and significantly higher than other fitness centers such as Fit24, Blue Gym, AK Fitness &
Yoga, etc.
02
The key factor to choose a fitness center: reasonable price, followed by “have various exercises”, nearby
location.
• And the consumers still a quite generic goal such as improve their health, improve their appearance
03
In terms of gym/ fitness center company, the young (<35) tend to go with their friends, while the older age
group (35-50) prefer to go alone
04

4. OVERVIEW OF GYM & YOGA HABIT
63%
42%
13% 11%
6%
2%
37%
49%
17%
6%
11% 9%
Friends Alone Family
members
Colleagues Husband/
wifes
Children
GYM/ FITNESS CENTER COMPANY
<35 35-50
67%
29% 28%
23%
16%
11%
California
Fitness &
Yoga
Blue Gym Fit24 AK Fitness
& Yoga
Annie Gym Tuna Vu
Fitness &
Yoga
GYM/ FITNESS CENTER AWARENESS
Base 500
33%
38%
64%
72%
Exercises
Weightloss
Improve appearance
Improve health
FITNESS GOAL
Base 500
Reasonable price
Appealing facility
Various exercises
Neaby
Brand
Good personal
trainer
GYM/ FITNESS CENTER DECISIVE FACTOR
Base 500
Base 410 89
A B
*B
70%
75% 73%
54%
30% 25% 27%
46%
Total <25 25-35 35-50
HAVE YOU EVERY BEEN TO
GYM/ FITNESS CENTER?
Yes No
*AB
*C*C
Base 209 201 89
A B C
Base 500
*A

5. About Voice Pick
In our modern business landscape, the need for fast & precise information to make business
decisions has never been greater.
At Voice Pick, we focus on providing strategy consultancy service by leveraging digital
touchpoints to reach the target audience.
Voice Pick : https://www.voicepick.vn/
Facebook Page ：https://www.facebook.com/VoicePick.vn/
Contact ：contact@voicepick.vn