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Headline formula: UVP = UNIQUE
VALUE PROPOSITION “UVP is a single, clear and compelling message that states why you are diﬀerent and worth buying.” –Steve Blank
! Hot fresh pizza delivered
to your door in 30 minutes or it’s free (Domino’s). ! Not More Numbers, But Actionable Metrics (USERcycle). Try this: End result your prospect desires + specific period of time + remove objections
Do you know what to
put on your landing page? Useful resource Useful tool To help you create content for your landing pages Check it out here:" j.mp/SalesCanvas" Sales pitch Canvas: A free (brainstorm) tool with 9 essential elements of any sales argumentation
Turn objections into REASONS TO
BUY Objection Financial: will I get my ROI (return on investment)? How fast this will happen? Counter argument Facebook gives companies a 22% lift in ROI. Product-needs risk. yes your product may Outline the features of your product in detail. Give them a free trial work for xyz, but will it work for me? Competitor risk: fear of choosing the wrong Virgin has no problem detailing how their service is better than that of Sky, to option. great effect. Compatibility risk: how does your solution Emphasize a minimal, if any, impact on your prospect’s business. ﬁt into the way your prospect works today?
Does it look professional? This
site is more credible. I ﬁnd it to be much more professional looking M, 38, Washington More pleasing graphics, higher-quality look and feel F, 52, Tennessee Just looks more credible. M, 24, New Jersey The design is sloppy and looks like some adolescent boys in a garage threw this together. F, 48, California Not very professional looking. Don’t like the cheesy graphics. F, 33, Washington Looks childish and like it was put together in 5 minutes. F, 25, Maryland
A landing page is Useful
resource Just 1 OUT OF 5 elements needed to turn visitors into customers 5 VIDEOS DESCRIBING THE COMPLETE SYSTEM Check it out here:" j.mp/GrowthTurbine"