The marketing plan is comprised of four key components: (1) an executive summary that outlines the highlights of the marketing plan, (2) a situation analysis that examines the environment in which the company operates and identifies the target market(s) in which it competes, (3) an action plan that outlines the proposed course of action to create value for its target customers, and (4) exhibits that provide additional information about specific aspects of the marketing plan. The core of the marketing plan is the action plan, which outlines the company’s goal and the proposed course of action? Because the action plan, in turn, comprises five different components—goal, strategy, tactics, implementation, and control (the G-STIC framework)—the company's action plan is often viewed in terms of eight key elements.

1. Marketing Plan for A New
Android App:
nourish your idea

2. AGENDA
 Executive Summary
 Situation Analysis
 Goal
 Strategy
 Tactics
 Implementation

4. Infinity is an app which provides platform to
engineers to share their problems of projects
or idea , provide platform to take technical
help .

5.  Using Infinity people can share
their problem of projects or
idea.
 People having innovative
solution of problem have
platform to share solution.

7. Some problem may become
obstacle for project or idea .
Many time student stop working
on their idea

8. We provide
platform to
link their
idea and
solution

12. SWOT

15. Potential customer
College Students
54%
Young
professionals
32%
Common house
hold people
12%
Others
2%

16. Target Customer

17. College Student

18. Professional

19. Intern student

21.  Provide Best services.
 To generate 10,000 user within 6
Month
 Sponsorship for Application

23. • Customers
• Collaborators
• Company
• Competitors
• Context
TARGET
MARKET
• Customer value
• Collaborator value
• Company value
VALUE
PROPORTION

24. CUSTOMERS COLLABORATORS COMPANY
COMPETITORS CONTEXT
TARGET MARKET

25. CUSTOMERS
CUSTOMER
NEEDS
CUSTOMER
PROFILE

26. COLLABORATIONS
Suppliers
• Journalists for local
information or some
native volunteers.
• Developers; or other
intermediaries.
Communicatio
n Partners
• Google play store.
• Sites of – different
words and meaning
companies.
• Additional
grammar and
comprehension.
Channel
Members –

27. Company
The strategic business
unit responsible for -
• Developers and Maintenance of
app – App Developers
• Worldwide Marketing and
Promotion – Marketing
Department
• Sponsorships – Tie-up partners
• Distributors – Collaborators &
Suppliers
Key stakeholders -
• Developers
• Marketing Management Team
• The Collaborators
• Distributors/ suppliers

28. VALUE PROPOSITION
CUSTOMER VALUE
COLLABORATOR
VALUE
COMPANY VALUE

29. CUSTOMER VALUE
• Introduce best services with ever
growing demand
Value
Proportion
• Exhaustive marketing with target
customers
Positioning
Strategy
• 24 X7 available app on Google play
store
Positioning
Statement

31. TACTICS
Product
Service
Brand
PriceIncentives
Communi
cations
distributi
on

32. ATTRIBUTES
An android app
BENIFITES
24 x 7 available
COSTS
For first one month free trail
download

33. price:4$
this price is less than the amount spent by
targeted segment scanning their documents
and we are providing a lot more additional
useful features and it will be affordable by
targeted segment.

34. Communication

35. 1)featuring in Social Media groups and
communities,
2)promote the app through promo video
3)Shout out on social channels
4)Contact Tech and app Review bloggers
5)Ask user to rate and share

39. INFRASTRUCTURE
A marketing team with sub groups
focusing on communication channels,
distributors & suppliers, along with
sales force team

40. Scanning the
Marketing
Environment,
Forecasting
Demand, and
Conducting
Marketing
Research
Analysing
Consumer Markets
Analysing
Business Markets
Defining the
Android App’s
mission:
Identifying core
competencies and
choosing value
Identifying Market
segments and
targets and
crafting the
Market
Positioning
Setting up
Strategic Business
Unit
Setting Product
Strategy
Developing
Pricing Strategies
and Programs
Designing and
Managing
Integrated
Marketing
Channels
Designing and
Managing
Integrated
Marketing
Communications
Managing a
holistic Marketing
Organisation for
the long run

44. Submitted by:
Vivek Kumar Gupta
NIT Jalandhar