While there is no perfect structure for a pitch deck, we’ve researched what most successful decks have in common and what investors and VCs appreciate in them, and came up with an easy-to-follow infographic to help ease this process for you. Read more about it here - http://bit.ly/2raN6Uw Download the detailed guide here - http://bit.ly/2pVAMUO The best pitch decks don't sound or look like they were created for the benefit of investors. They feel like a natural development of the work your startup is already doing. Sure, the pressure is high - you have to say everything but only use 10-15 slides, you have to convince but not overwhelm with information, you have to convey emotion but show numbers. A great exercise when thinking of what to put in and what to leave out is to simply start writing down EVERYTHING. Create your company narrative and list all the reasons why someone should invest in your business, but also reasons why they wouldn’t want to invest. This will help you gain perspective and it will make the selection process easier. Khosla Ventures, an American venture capital firm focused on early stage tech companies, recommends addressing investor fears directly in your pitch deck. This includes: * Reasons they may not want to invest * Contingency for delay or failure * Technology development delays and cost increases * Automated analysis technology risks * Cash flow predictions Jason M. Lemkin, Partner at SaaStr Ventures also makes a great point in this Quora thread: “The pitch deck should, in the fewest slides necessary -- but as many as it takes, by itself, clearly make an incredibly compelling case for the investment without anyone needing to be there, explaining anything.” While there is no perfect structure for a pitch deck, we’ve researched what most successful decks have in common and what investors and VCs appreciate in them, and came up with an easy-to-follow infographic to help ease this process for you.

1. One size does not fit all when it comes to a pitch deck.
A good deck should cover each of the following areas, in varying detail
depending on your audience and your presentation setting.
Lay out what your vision for the product is. The pain point
that you’re trying to solve needs to be clear and simple to
understand, meaning it has to be a real problem.
Vision
Problem
What is your solution to this problem? Talk about your
product or service and the value that it will bring to your
customers.
Show that you know you target market by using real data.
Demonstrate how your product/service will fit into this
market space.
Market
How do you intend to generate revenue from your business?
Are you building a marketplace or a software-as-a-service?
Are you opting for a subscription model, a premium or a
freemium?
Business model
Talk about the marketing strategy and growth plan that's
going to bring you (more) clients. Your product/service
has to have distribution baked into it from the beginning.
Marketing
Who are you and what makes you and your team
the right people to bring this idea to life? Talk
about your story and your experience.
If you're on your own, it’s important that you at
least have a team of advisors to guide you.
Team
How much money do you want them to give you? Ask for it.
The key to effective communication is communicating.
You can reiterate the use of funds here as well.
If a pitch deck can stand alone, you're on your way to secure those funds
you need. So start writing, make it clear, design it for your audience and
get feedback from as many people as you can.
Call to action
Include what you intend to do with the proceeds and how
you plan to maximize this investment. A risk analysis and a
mitigation strategy can also come in handy at this point.
Financials
Probably one of the biggest challenges of any startup.
Describe what stage your company is at, what you've
achieved so far, how many clients you already have
and where you want to be in the short and long term.
Traction
100
220
250
150
What Should You Put In A
PITCH DECK
References:
https://www.quora.com/What-should-be-in-a-pitch-deck
https://www.linkedin.com/pulse/perfect-pitch-deck-kyle-zasky
http://www.khoslaventures.com/wp-content/uploads/pitch-the-way-vcs-think.pdf
https://www.hottopics.ht/stories/funding/what-is-the-biggest-pitching-mistake-entrepreneurs-do/
https://www.linkedin.com/pulse/vc-explains-how-people-mess-up-one-crucial-slide-pitch-masterman
https://www.sequoiacap.com/article/writing-a-business-plan/
https://www.linkedin.com/pulse/how-do-perfect-pitch-deck-sylwia-gorajek
https://blog.hubspot.com/agency/startups-need-invest-marketing#sm.00001hsz45krk9dzgq3axem3yt2lw
https://www.linkedin.com/pulse/supreme-pitch-deck-pedro-sorrentino
https://startupnation.com/start-your-business/pitch-decks/slide-design/
http://500designs.com/7-key-principles-to-master-the-art-of-pitch-decks.html
https://medium.com/@pedrosorren/the-supreme-pitch-deck-d481aaf371bf#.kbicoybnn
Not sure what to include in your pitch deck?
Download our free guide to creating a successful pitch deck.
http://bit.ly/pitchdeckguide
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