Presented at SITS13 (London) & itSMFNZ13 (Auckland)
Many service desks offer an outdated support model based on a break/fix mentality that the business no longer wants or can relate to. The service desk must evolve into a trusted advisor, a tehnology concierge, to keep pace and meet the needs of the year 2020
1. Kathryn Howard
Image source: batman wallpaper misanthrope86 www.fanpop.com
@KathrynHoward
http://about.me/kathrynhoward
The Service Desk isn’t perfect let’s reinvent it
2. Golly gee Batman,
Our changes aren’t causing incidents
& we don’t have many problems!
Robin,
All’s well
in Gotham
Burt Ward & Adam West “Batman” TV Series 1966-68
@KathrynHoward http://about.me/kathrynhoward
7. 93 % of CEOs believe
that sustainability
issues will be critical
to the future success
of their business.
@KathrynHoward http://about.me/kathrynhoward
10. Use your inner Catwoman to innovate
• Support business objectives with IT
services where and how the
customer wants it
• Navigate the technology landscape
• Deliver business value from
technology
• Forge a partnership and become the
trusted advisor
Lee Meriwether “Batman” TV Series 1966-68
@KathrynHoward http://about.me/kathrynhoward
11. Use your inner Catwoman to innovate
• Support business objectives with IT
services where and how the
customer wants it
• Navigate the technology landscape
• Deliver business value from
technology
• Forge a partnership and become the
trusted advisor
Lee Meriwether “Batman” TV Series 1966-68
@KathrynHoward http://about.me/kathrynhoward
14. Generation Major Trait Defining Innovation
Veteran Loyalty Fax Machine
Baby Boomer Competition Personal Computer
Gen X Self-Reliance Mobile Phone
Gen Y Immediacy Google & Facebook
Gen Z Hyperconnectedness Iphone apps
Diversity
2020
@KathrynHoward http://about.me/kathrynhoward
15. Communication styles Tangible
• print
• mail
• face2face
• phone
Flow of transmission
• text
• e-mail
• profile updates
Eartha Kitt “Batman” TV Series 1966-68
@KathrynHoward http://about.me/kathrynhoward
16. Fixed on First
Speed to Answer
Call Abandonment
Availability 99.x%
Traditional Service Measures
Lee Meriwether “Batman” TV Series 1966-68
@KathrynHoward http://about.me/kathrynhoward
17. Net Promoter Score
2 Questions
How would
you rate your
customer
experience
1-10?
And why
did you
give that
score?
Julie Newmar “Batman” TV Series 1966-68
@KathrynHoward http://about.me/kathrynhoward
19. I told you we
need
Innovation
not more
Governance!
Adam West, Julie Newmar & unknown “Batman” TV Series 1966-68
@KathrynHoward http://about.me/kathrynhoward
20. I told you we
need
Innovation
not more
Governance!
@KathrynHoward http://about.me/kathrynhoward
22. Do your research
• Identify communities & collective
behaviours
• Understand impact of change
• Understand resistance &
attraction factors
ISO/IEC 38500 – Human Behaviour Principle
Diagram reproduced with permission
Mark Toomey – author “Waltzing the Elephant”
@KathrynHoward http://about.me/kathrynhoward
23. Act upon it
• Provide communication of intentions,
progress & outcomes
• Provide training & facilitation
• Involve stakeholders in change process
• Provide engagement in planning &
implementation with meaningful
constructive dialogue
• Incorporate enabling initiative in the plan
ISO/IEC 38500 – Human Behaviour Principle
Diagram reproduced with permission
Mark Toomey – author “Waltzing the Elephant”
@KathrynHoward http://about.me/kathrynhoward
25. Create a customer centric
engagement model
Service Charter
Julie Newmar “Batman” TV Series 1966-6
@KathrynHoward http://about.me/kathrynhoward
26. Framework to outline services,
overall standards and
compliance requirements plus
set expectations in business
terms
Service Charter
Julie Newmar “Batman” TV Series 1966-6
@KathrynHoward http://about.me/kathrynhoward
27. Overview
What you do/service you provide
Commitments
Accountability
Fairness
Reliability
Transparency
Customers Rights/Obligations
Standards – Aims w Targets/Goals
Metrics
Service Charter
Julie Newmar “Batman” TV Series 1966-6
@KathrynHoward
http://about.me/kathrynhoward
28. You are not alone
MichellePfeifferCatwomancollage-sourcemorticiaaddamswww.fanpop.com
@KathrynHoward http://about.me/kathrynhoward
Ladies and Gentleman - call - priority 1 incident. big guy w the cape & boots called. surprise - not much call lately.
service desk feeling good. monthly stats green. Calls down – good thing right?. No one yelling CAB . No CIO please explainhigh maintenance user quiet
All is not well in Gotham. Catwoman watching and knows. Calls are down, not things working & no one needs services, Customers have lost faith – fix things or address new service need
ITIL: SPOC is efficient, processes identify reoccurring incidents, direct appropriate place speedy resolution, etc. Repeatable processes great stuff – in theory. People, individual, they’re special & natural resistance to being processed. They’ll do anything not to call the service desk - got more alternatives now. Workforce is tech-savvy, corporate policy say no BYOD, pushing corporate data to iPAD because it’s efficient to. IT has a history of taking a long time to deliver, so IT is increasingly avoided. Horribly wrong in the cloud.
typing pool. my first employ- more modern. All correspondence in/out handwritten, submitted to typing pool, speedily, accurately type and format the documents required. shifts to ensure services were available when needed, adhered to corporate standard formats (protect corp brand) measured - speed & accuracy. no autocorrect - errors difficult - job redone. Sound a little helpdesk structure?
What happenedTechnology better & cheaper quickly. < decade 1 phone per 10 to a PC perHumans evolved. learnt to use tools - work better, smarter & improve situation. Girls type - boys woodwork. Husband taught type business imperative - failed woodwork. Printing houses, typesetters, graphic designers – still exist
Sustainability - the motivator no longer just social responsibility; equally high performance lower costs, stronger customer relationshipsincreased revenues
CIO has to deliver w technology enhancement consumers/customers more tech-savvy< 3 years - iPAD released April 2010). Catwoman knows big impact on service desk changing need Support and CustSrvService desk: people skills and still the face of IT – direct impact & conduit.Click for KPOW
Catwoman’s not evil - Not fighting BatmanSmart - just finding better/easier ways sustain her lifestyle. Service desk must innovate do for our businesses. the only ones save IT by reinventionTrusted advisor/ biz value/ support the biz
Become the technology concierge. Biz want cloud, why not, IT assist understanding risk, compliance, impacts plus the technology available. Need restaurant advice new city –options: your guidebook, friends & social media. Concierge should always be able helpWhy aren’t we that trusted advisor.
Too much process made us inflexible. Message – I’m adaptable.
Diversity in 2020 - Race Religion Gender - Age 5 generationsLook like in 2020 – Hot!Veterans pre 1946 = 74+Bboomers 1946-1964Gen X 1965-1976/82Gen Y 1977/82-1995/2001Gen Z 2002 – 2020 = 18some dates in dispute
In 2020 Veteran (over 75 & working) want to or no choice almost 1.3%Trait Loyalty - Gold watch – job for lifeInnovation Fax - born before TVBBoomerTrait Competition job status & social standing , loyal but ambitious tooInnovation PCGenXTrait Self-reliance, individualistic, exposed both parents working, to daycare & divorce, well educated, Innovation Mobile phoneAnother trait big hairGen YTrait immediacy internet – want it now but for everyone, civic duty, charity work. one day salary 4charityInnovation Google & FacebookGen ZTrait Hyperconnectedness (now many connected devices & always on) can’t breath w no internet Children – how do communicate Innovation Iphone apps
You may reject these stereotypesBut collaborate/communicate many different styles Tangible/Flowone size does not fit all – the service offering and support needs to accommodate – gradually help evolve (fax)
How measure your service?. These quantifiable and maybe you need to gauge your capabilities and cost effectiveness. Customer doesn’t care. speed to answer - off the phone quickFixed on first – stopgap measures no RCACustomers, “reboot” they won’t call. Humans are egoists, even the most altruistic, seek the best personal experience – measureTraditional surveys distrust them and they take too long. So….
Net Promoter Score. 2 questions. Understand if customer experience would/not recommend, & why.
High rating say good things. Detractors who & why do they hate you – the guy who crashed planepassives don’t count - not quantitative here – it’s qualitativeperception is reality. calculation above zero is good. negatives hard – change factor x 100 Don’t click yetCatwoman liking NPS. Batman back into life & talking IT Governance Standard
It took a little negotiation & And like most people holding differing opinions about innovation/governance – persuasionClick
Moving on from individual preferences.profile groups - behavioural traits of communities (in/out of IT)Nothing stays the same. always changing or implementing the typing pool gone - biz always changingFunctions/Roles influence behaviours & receive in a positive/negative
We can’t change people, only they understanding interact/ influence helpSDesk can’t always say yes, lack of resources, inadequate technology. Community groups involved in initiatives.
I hate SLA’s. excuse not to provide service or beat people over the head when wrong. When SLA is goal (not cust service) process designed to fit the SLA – gets measured & pronounced “quality”. Not quality – efficiency of a processService prisoners – and they resent it & don’t call – even when they’ve crashed the plane
years talk service centric model. ITILv3 shifting focus to end-to-end service. Name change from HDesk to SDesk doesn’t do much. concierge won’t mean anything - fundamental change customer centric approach
May need SLA’s if you have legal agreements/cash involved & complicated OLAs with other tech teams – IT is complicated But not be the key document you/customers focus on. We are talking customer centric model – the customer doesn’t want to have to navigate a minefield of legalise and “we don’t do that” Human face. Rules of engagement, a promise of behaviour provided and expected, values – code of practice - chivalry What’s the code of conduct, morals and ethics of providing service.
Establish a wanting to assist business done & commitment focusing resources (people and technology) towards common end.Service charters in language appropriate for your business – understand and relate to. The customer has obligations too – charters are a 2-way doc – expectations agreed
Fundamental change to engagement model, becoming trusted advisor - Not easyPeople will listen & participate – w/in IT & your customer basereaching out and finding them – NPS might very well give you the place to start
Social media best effect. Youtube short training. IKEA example, Don’t waste time all staff meeting (service desk can’t go) Slideshare for info messages - f2f networking is invaluableGoogle hangouts gr8 people in disparate timezones.Yammer (or sharepoint) to collaborate on docs and share knowledge. Hoarding knowledge can’t protect individual when org survival – collaboration 4 innovation. Text or Twitter urgent priority 1 incident known or it’s resolution. Kindergarten – clean up your own mess, don’t hit people, share your toys, Facebook and Linkedin can be your friends also Fan and company pages. Your staff and your customers will be out there, your organisation has an image – Monitor & own it. Social media policy confidential/proprietary info, who to direct comments to, posting photos. It’s not additional workload it’s an additional channel. Have a planDon’t leave behind tangible methods of communication, take it slow.
Business is changing, our CEOs and CIOs are worried. IT of yesterday is fast becoming irrelevant and obsolete - typing pool. C suite set the goals and objectives – demand itSDesk provide tactical & operational IT - customer facing people – they innovate.
There’s a long way to go.
NPS – Learn what the perception is of what’s good/bad about your service Charters – find common language, goals/objectives and understanding of the service relationship38500 – profiling of group behaviours to understand how best to get customers (& IT) working togetherCommunication – key – social is an enabler but remember your diversity also
You can all be superheroes go on you know you want to click
New twitter avatar the last few weeks. She’s not tweeted much just yet but she’s unmasked this week.