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CX	Consul)ng:		
Services	and	Resources
Copyright	CX	NPD		
WWW.CXNPD.COM	
CX	NPD	Consul)ng:	What	we	do.	
Product	Audit		
NPD	Process	
development	
Product	and	
proposi)on	
development	
Typical	Assignment	Scope	
•  The	product	management	audit	focuses	on	delivering	prac<cal	and	ac<onable	
recommenda<ons	for	new	product	development	and	in-life	product	management.	The	
assessment	reviews	the	complete	product	management	lifecycle	and	its	enablers.	
▪  Development	of	a	new	product	development	process,	tailor-made	to	the	specific	
business.	This	is	done	by	taking	into	account	the	company’s	objec<ves,	organisa<on,	
culture	and	skills,	then	recommending	best	approach.	
▪  A	tailored	process	for	the	business	is	created	that	matches	their	product	types	and	
business	requirements.	This	includes	tasks,	documenta<on,	toolkits,	governance	and	
recommenda<ons.	
▪  Process	pilot	and	implementa<on:	Once	the	process	has	been	developed,	a	pilot	can	
be	undertaken	prior	to	full	implementa<on	of	customer	experience	led	product	
development.	
▪  Close	involvement	with	the	product	team	through	the	development	of	a	new	product	
or	proposi<on	in	order	to	provide	guidance	and	ensure	that	CX	best	prac<ce	is	
followed.	
Training	and	
workshops		
•  Introduc<on	of	specific	product	development	or	management	techniques	through	
training	and	workshops.	Examples:	Innova<on,	Concept	Canvas,	Customer	Experience	
Defini<on	and	Tes<ng.
Copyright	CX	NPD		
WWW.CXNPD.COM	
Consul)ng	Resource:	Comprehensive	Documenta)on	
CX	NPD	can	tailor	documenta<on	from	tried	and	tested	
templates,	together	with	a	comprehensive	guide	to	
every	sec<on	of	the	document,	whatever	the	type	of	
organisa<on	or	product	set	under	development.	
	
•  Clear	purpose	for	each	document	type	with	a	
logical	structure	
•  Mutually	exclusive	with	minimal	overlap	between	
the	documents	
•  Designed	as	best	prac<ce	
•  Designed	to	be	adaptable	with	Agile	and	Waterfall	
methodology,	to	suit	the	product	type	under	
development	
•  Suitable	for	both	ini<al	product	development	and	
subsequent	replica<on	if	required	
•  Can	be	used	as	the	basis	for	online	systems
Copyright	CX	NPD		
WWW.CXNPD.COM	
Consul)ng	Resource:	Extensive	Toolkit	Library		
These	toolkits	support	the	documenta<on	and	are	
referenced	throughout.	They	are	designed	to	be	easy	to	
understand	and	use,	and	to	raise	the	skill	set	through	
providing	easy	ways	to	break	into	and	answer	key	ques<ons.		
CX-TK-000	Innova<on	Research	Input	Templates	0216	
CX-TK-001	Opportunity	Analysis	Framework	0216	
CX-TK-002	Opportunity	Map	0216	
CX-TK-003	Customer	Empathy	Map	0216	
CX-TK-004	Idea	Filter	0216	
CX-TK-100	Customer	Profile	and	Value	Map	0216	
CX-TK-101	Concept	Capture	Canvas	0216	
CX-TK-101	Concept	Capture	Canvas	Template	0216	
CX-TK-102	Leveraging	Company	Strengths	0216	
CX-TK-103	Concept	Hypothesis	Test	Card	0216	
CX-TK-104	Opportunity	and	Solu<on	0216	
CX-TK-105	NPD	Hypothesis	Valida<on	Toolkit	0216	
CX-TK-200	CX	Wheel	Customer	Journey	0216	
CX-TK-201	User	Stories	0216	
CX-TK-202	Compe<tor	Comparison	Value	and	Differen<a<on	0216	
CX-TK-203	Feature	Priori<sa<on		0216	
CX-TK-204	Business	Model	Score	Sheet	0216	
CX-TK-205	Financial	Analysis	Template	0216	
CX-TK-206	CE	Document	Content	Guide	0216	
CX-TK-207	Product	Evalua<on	Group	Model	0216		
CX-TK-208	MNO	Digital	Pricing	Strategy	0216	
CX-TK-209	Minimum	Viable	Product	0216	
CX-TK-210	Customer	Experience	Priori<sa<on	and	Roadmap	0216	
CX-TK-212	Project	Plan	Lite	0216	
CX-TK-213	Value	Proposi<on	0216	
CX-TK-215	Promo<on	Financial	Analysis	Template	0216	
CX-TK-300	User	Story	Compliance	Scorecard	0216	
CX-TK-301	Func<onal	Input	Checklist	0216	
CX-TK-303	Kick	off	Mee<ng	Guide	0216	
CX-TK-307	Key	Stakeholders	0216	
CX-TK-308	Project	Communica<on	Plan	0216	
CX-TK-309	High	Level	Tes<ng	Strategy	0216	
CX-TK-400	Training	Needs	Analysis	0216	
CX-TK-500	Ready	For	Service	Checklist	0216	
CX-TK-600	Marke<ng	Launch	Plan	Checklist	0216	
CX-TK-700	CX	Post	Launch	Feedback	0216	
CX-TK-701	CX	Post	Launch	Feedback	Ques<ons	0216
Copyright	CX	NPD		
WWW.CXNPD.COM	
Consul)ng	Resource:	Detailed	Gate	Templates	
There	is	a	template	for	each	of	the	Gate	submission	presenta<ons.	These	comprise	4	to	12	slides	and	
cover	the	key	points	to	be	reviewed	at	each	gate,	resul<ng	in	a	clear	decision
Copyright	CX	NPD		
WWW.CXNPD.COM	
Consul)ng	Resource:	Essen)al	Project	Workbook		
The	Project	Workbook	is	the	core	tool	for	the	project	team.	It	comprises	a	set	of	useful	worksheets	that	
underpin	the	smooth	running	of	a	product	development	project.		
CX	Workbook:	Table	of	Content	
Status	report	 One	page	overview	of	the	project.	
RID	Log	 Risk,	Issues,	and	Dependencies	log.	
Decision	Log	 Overview	of	the	decisions.		
Ac)on	Log	 Overview	of	the	ac<ons.	
Assump)on	Log	 Overview	of	the	assump<ons	made	for	the	product	development.	
Key	Contacts	 Overview	of	the	key	contacts	in	the	project.		
Project	Plan	Lite	 Tool	to	create	a	high	level	project	plan.	
Communica)on	plan	 Overview	of	what	will	be	communicated	to	who,	and	when.	
Project	Scope	 List	of	the	project	deliverables	and	what	is	out	of	scope.	
Resource	Requirements	 Defini<on	of	the	resources	required	per	phase.	
Impact	Assessment	Lite	 Overview	how	big	the	development	project	and	what	resources	are	required	
to	develop	the	product.	
Chronological	list	of	
Comments	
Chronological	lis<ng	of	the	"The	major	developments	in	the	project	since	last	
mee<ng"	comments.	This	will	give	the	history	of	the	project.	
Distribu)on	List	 To	whom	will	this	work	book	be	issued.	The	first	tab	"status	report"	can	issued	
to	addi<onal	people	without	sending	the	complete	workbook.
Copyright	CX	NPD		
WWW.CXNPD.COM	
Online	Resources	
Visit	www.cxnpd.com/resources/		to	keep	up	to	date	with	our	range	of:	
Short	guide	eBooks		
Infographics	
Toolkits	
	
Also,	keep	up	to	date	with	our	blog	or	contribute	to	the	discussion	at	
www.cxnpd.com/blog
Copyright	CX	NPD		
WWW.CXNPD.COM	
If	you	have	any	ques<ons	or	would	like	
addi<onal	informa<on	please	contact:	
enquiries@cxnpd.com		
www.cxnpd.com		
Copyright:	Customer	Experience	New	Product	Development	Ltd.	2016	
Customer	Experience	New	Product	Development	Ltd.	
Contact	Us
Copyright	CX	NPD		
WWW.CXNPD.COM	
Build		
Launch	
Improve	
Customer	
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