Jenny Messmer from The Children's Museum of Indianapolis talks about how they've used video and all the benefits they've seen because of it. Presented on December 1, 2011 at Indiana Landmarks.

1. How we use video
(and you can, too!)

2. Follow Us
• Facebook
Facebook.com/childrensmuseum
• Twitter
@TCMIndy
• YouTube
YouTube.com/IndyTCM

3. Bought a video camera
@TCMIndy

4. Met Rocky and Zach
@TCMIndy

5. Sept. 7, 2010
Launched first
This Week’s WOW!
3 months
Sept. 7–Nov. 30, 2010:
9 months 6,186
Jan. 1–Sept. 6, 2010:
6,675
@TCMIndy

6. This Week’s WOW! Ep. 1
@TCMIndy

7. @TCMIndy

8. Video Views
• Jan. 1–Nov.30, 2010
12,861 views
• Jan. 1–Nov. 30, 2011
44,512 views
• 246% increase in views!
@TCMIndy

9. @TCMIndy

10. Started
trying to
optimize for
search
@TCMIndy

11. Demographics
@TCMIndy

12. Demographics
@TCMIndy

13. Most of all, video
is a great way to
showcase the brand!
@TCMIndy

14. Biggest and Best
@TCMIndy

15. Fun and Imaginative
@TCMIndy

16. Family Learning/Traditions
@TCMIndy

17. Always Changing
@TCMIndy

18. Contact me
• Jenny Messmer
jenniferm@childrensmuseum.org
@TCMIndy or @JMess