More Related Content More from Visual Resources Association (20) VRA 2012, Visual Culture, Hoffman2. {warning}
the images in this
presentation have been
heavily edited
and sometimes use
obnoxious visual
effects
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3. visual culture
Over the course of the last two centuries,
“ Western culture has come to be dominated
by the visual rather than oral or textual
media. Even the bastion of the printed word,
the newspaper, has turned to images…”
Introduction to Visual Culture
Marita Sturken & Lisa Cartwright
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4. visual culture
James Elkins, art critic &
historian, dates the term
to 1972 in this book.
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5. visual culture
…marked above all else by a saturation of
“ social space by visual technologies, and,
one must assume, a related shift in their
function and significance.”
The Science Journal,
online encyclopedia
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9. who is the visually uncultured?
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10. this is what we think the
visually uncultured looks like
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11. this is what we think the
visually uncultured looks like
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12. insert
daydream
here
this is what we think the
visually uncultured looks like
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13. but this is what they really look like
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16. we are technologically
savvy and visually
saturated online
social butterflies
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17. The Myth of Mulitasking
Christine Rosen
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18. atis fied
t, “ uns ith
pa tien able w
e im omfort
com unc
be
ave ss, and oundation R epor
t
oh
wh lowne ily F
m
er Fa
w ith s ” 2006 Kais
ilen ce.
s
The Myth of Mulitasking
Christine Rosen
© Alma Hoffmann | hoffmann@ipfw.edu | IPFW
19. atis fied
t, “ uns ith
pa tien able w
com unc e im omfort
be
ave ss, and oundation R epor
t
oh
wh lowne ily F re]
w ith s 06 K
a iser F
a m
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nce .” 2 0
ry “ qui
sile e in kers”ve
en gag thin
w ho llowonal psycho logis
t
sha ducati
very aly, e e
J ane H
The Myth of Mulitasking
Christine Rosen
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20. the average person sees
The Image Culture, Christine Rosen
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21. the average person sees
10,000
The Image Culture, Christine Rosen
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22. the average person sees
10,000
of images in the
course of a day.
The Image Culture, Christine Rosen
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23. & because visual culture is facilitated
by social media & technology
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24. “ …we’re a species of editors.
We all recycle, clip and cut, remix and upload.
We can make images do anything.”
Manifesto for visual culture
for Visual Culture published by
Rencontres d’Arles in 2011
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25. but the problem is that
the more we see,
get pic of three monkeys!
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26. but the problem is that
the more we see,
the less we see
get pic of three monkeys!
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27. but the problem is that
the more we see,
the less we see
the less we feel
get pic of three monkeys!
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28. but the problem is that
the more we see,
the less we see
the less we feel
the less we understand
get pic of three monkeys!
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31. Huffington Post collected
21 tweets
of young people who didn’t know the
Titanic was real.
Here are some…
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42. or the student who had this quote for a project
“ Give a girl a good pair of shoes and she
will conquer the world.”
Marilyn Monroe
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44. The Myth of Mulitasking
Christine Rosen
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45. we have become not only
creators, editors, curators
but we have also become
“media multitaskers”
The Myth of Mulitasking
Christine Rosen
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46. “Human beings have always had a capacity to attend
to several things at once. But there is no doubt that
the phenomenon has reached a kind of warp speed
in the era of the Web— enabled computers, when it
has become routine to conduct six IM conversations,
watch American Idol on TV and Google the name of
last season’s finalists all at once.”
The Multitasking Generation,
Claudia Wallis
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47. “Human beings have always had a capacity to attend
to several things at once. But there is no doubt that
the phenomenon has reached a kind of warp speed
in the era of the Web— enabled computers, when it
has become routine to conduct six IM conversations,
watch American Idol on TV and Google the name of
last season’s finalists all at once.”
The Multitasking Generation,
Claudia Wallis
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48. this could be
our brain
The mental habit of
“ dividing one’s attention
into many small slices…
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49. this could be
our brain
The mental habit of
“ dividing one’s attention
into many small slices…
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50. “…has significant implications for the way
young people learn, reason, socialize, do
creative work, and understand the world.”
The Multitasking Generation,
Claudia Wallis
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51. we tax our brains…
when the brain
tries to divide
its attention between
2 or more
tasks that are
equally taxing,
we can’t do both.
The Multitasking Generation,
Claudia Wallis
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52. What do we do?
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53. What do we do?
stop and start really looking
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54. What do we do?
stop and start really looking
analyzing each element on a picture
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55. What do we do?
stop and start really looking
analyzing each element on a picture
don’t take anything for granted
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56. What do we do?
stop and start really looking
analyzing each element on a picture
don’t take anything for granted
realize that images can be manipulated
and we do form opinions however quickly
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57. What do we do?
stop and start really looking
analyzing each element on a picture
don’t take anything for granted
realize that images can be manipulated
and we do form opinions however quickly
have conversations about the content of
images we receive
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58. Last thought
To see someone not seeing is the best way of
“ seeing intensely what he doesn't see.”
Roland Barthes on Chaplin
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60. References
1. Rosen, Christine. "The Myth of Multitasking." The New Atlantis, Spring 2008. Web. 17 Apr. 2012. <http://www.thenewatlantis.com/publications/the-myth-of-multitasking>.
2. Every :60 in Social Media Millions of People Connect - This Graphic Shows the Where and How." Socialjumpstart.com. 17 Feb. 2012. Web. 10 Apr. 2012.
3. "Manifesto for Visual Culture : BatesHook." BatesHook. 28 Mar. 2012. Web. 10 Apr. 2012. <http://www.bateshook.com/manifesto-for-visual-culture/>.
4. Cantor, Joanne. "Conquering Cyber Overload." Don’t Speak Until You See The Whites of Their Eyes. Psychology Today, 29 Mar. 2010. Web. 10 Apr. 2012. <http://
www.psychologytoday.com/blog/conquering-cyber-overload/201108/mining-your-brain-jump-start-your-creativity>.
5. Cantor, Joanne. "Conquering Cyber Overload." Flooding Your Brain’s Engine: How You Can Have Too Much of a Good Thing . Psychology Today, 29 Mar. 2010. Web. 10 Apr. 2012.
<http://www.psychologytoday.com/blog/conquering-cyber-overload/201108/mining-your-brain-jump-start-your-creativity>.
6. Cantor, Joanne. "Conquering Cyber Overload." Mining Your Brain to Jump-Start Your Creativity. Psychology Today, 29 Mar. 2010. Web. 10 Apr. 2012. <http://
www.psychologytoday.com/blog/conquering-cyber-overload/201108/mining-your-brain-jump-start-your-creativity>.
7. "Internet 2011 in Numbers." Ramblings and Tech News from the Pingdom Team. 17 Jan. 2012. Web. 10 Apr. 2012. <http://royal.pingdom.com/2012/01/17/internet-2011-in-
numbers/>.
8. Malamed, Connie. "Section One: Getting Graphics." Visual Language for Designers: Principles for Creating Graphics That People Understand. Beverly, MA: Rockport, 2009. 19-44.
Print.
9. Mirzoeff, Nicholas. "Introduction: Whta Is Visual Culture." Introduction. An Introduction to Visual Culture. London: Routledge, 2004. Print.
10. Rose, Gillian. "Researching Visual Materials: Towards a Critical Visual Methodology." Visual Methodologies: An Introduction to the Interpretation of Visual Materials. London: SAGE
Publications, 2007. 1-27. Print.
11. Rosen, Christine. " The Image Culture." The New Atlantis, Fall 2005.
Web. 17 Apr. 2012. <http://www.thenewatlantis.com/publications/the-myth-of-multitasking>.
12. "Social Media Growth Statistics." The @KISSmetrics Marketing Blog. Web. 10 Apr. 2012. <http://blog.kissmetrics.com/social-media-statistics/>.
13. Sturken, Marita, and Lisa Cartwright. Introduction. Practices of Looking: An Introduction to Visual Culture. Oxford ; New York: Oxford UP, 2001. 1-13. Print.
14. Visual Culture - The Visual Turn, Visuality, Historical Emergence Of The Field Of Vision As A Site Of Power And Social Control. http://science.jrank.org/pages/8145/Visual-Culture.html
15. Wallis, Claudia. "GenM: The Multitasking Generation." Time. Time, 27 Mar. 2006. Web. 5 Apr. 2012. <http://www.time.com/time/magazine/article/0,9171,1174696,00.html>.
16. Walter, Ekaterina. "Will The Rise of the Photo Apps Kill the Written Word?" Convince and Convert. 14 Feb. 2012. Web. 5 Apr. 2012. <http://www.convinceandconvert.com/blogging-
and-content-creation/will-the-rise-of-the-photo-apps-kill-the-written-word/>.
17. Zuckerman, Marvin. "Are You a Risk Taker?" Psychology Today. Web. 10 Apr. 2012. <www.psychologytoday.com/node/22317>.
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