Ian Jurgensen Green Works Orlando Orlando, Fla.

2. Ian Jurgensen
Sustainability Project Manager
Local Food, Solid Waste, & Livability

4. -Orange County -City of Orlando

6. Population Vs Visitors
1 Resident to 245 Tourists

7. Orlando By The Numbers

8. Sustainability Resiliency
Economy Equity
Mission Statement:
Enhance the quality of life in the City by delivering public services in a
knowledgeable, responsive and financially responsible manner.

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“Get Dirty” – Backyard Composting
• Cost-avoidance for City operations
• Residents can sign up for FREE Earth
Machine composters
• Free home delivery
• Assembled
• Launch February 14, 2015 “Get Dirty”
Campaign
• Get Dirty for Valentine’s Day
• Get Dirty with Your Neighbors
• 6,000+ composters delivered since
February 2015
• Cityoforlando.net/composter

12. 12
“Get Dirty” – Launch

13. 13
“Get Dirty” – Launch

14. 14
“Get Dirty” – Launch

15. 15
“Get Dirty” – Work Along

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“Get Dirty” – Promo Video Suite
Original “Get Dirty” video
•launched 2/2/2015
•1,560 views
“Get Dirty With Your Neighbors”
•launched 8/4/2015
•2,408 views
“Get Dirty in Your Backyard”
•launched 8/16/2017
•2,454 views

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“Get Dirty” – Social Videos
•Launched 2/14/2017
•20-30 seconds
•Show three phases of composting
•“prep”, “maintenance” and “harvesting”
•6,233 combined views

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“Get Dirty” – Workshops
•10 Workshops total – 2 additional planned this year
•Promote through Eventbrite, social media, etc.
•Partner with Orange County IFAS Extension Service
•Approx. 200 total attendees
•Not mandatory

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Thank You!
Ian Jurgensen
Sustainability Project Manager, City of Orlando
ian.jurgensen@cityoforlando.net
407.246.2781