Vinodh Kumar's 19-Year Career in Sales, Marketing, Insurance & Banking
1. VINODH KUMAR.K.U Mob No: 9380288907/8098903886 E-Mail: vinodhkumar.ku@gmail.com
Profile Snapshot
Top performing Management professional offeringan impressive19-year background Extensiveexperience in Sales and
Marketing, Insurance,Bankingand Financial services with successful Leadership roles and Responsibility
Produce business strategies that clearly define product advantages, sales initiatives, and forecasted performance,
and develop highly qualified sales teams. Cultivate long-term client commitments in competitive markets
Demonstrated experience in successful Rolloutand implementation of Region wide branch sales,operatingdiscipline
and communication initiatives
Expertise in carryingoutregular market visits to check on competition activities and ensureproper implementation of
sales activities,visibility,and efficiency of routes
Pivotal inestablishingfinancially strongand reliablechannel partnersfor deeper marketpenetration whileprovidingtraining&
direction to channel partners for ensuring quality performance
Proficient in breaking new avenues and conducting opportunity analysis by keeping abreast of latest market trends and
competitor moves
Has good understandingof bankingproducts,bankingregulations and productservices to deal with individual/corporate
clients demands and customize the products accordingly
Entrepreneurial professional with a history of surpassing team’s and Employer expectations, leverage consultative sales
strengths to identify opportunities, nurture relationships and close deals
Recruit, Train and supervise sales team and create fun and productive work environment
Areas of Expertise
Key Brand Building& Market Share
Product promotion & Launches
Distribution Management
Risk Mitigation & Strategic Solutions
Team Management
Customer service
HR Operations
Finance
Revenue & Profit Growth Strategies
New Business & Market Penetration
Complianceand Audit
Project Management
Career Highlights
Reliance Life Insurance Co. Ltd
One of the largest insurance company in India, with over 9 million policy holder, 900 Branches and one lakh insurance
agents in joint Venture with NIPPON LIFE, the largest insurance company in Japan, second largest life insurance in Asia.
Senior Regional Manager- Tied Agency-Chennai, Coimbatore Region ,Tamilnadu, India April 2003- July 2015
Responsibleto driveRegion sales and profitplans with the team of 140 sales managers/Branch Managers and 2000
Agents through successful leadership,organizational plansand outstandingexecution of all field sales operations
strategies consistently acrossall districtsof Tamilnadu state.
Lead and Direct the development of 15 Branch Managers & 125 Sales Managers directly tied into measurable results
Revenue generation of 15 crores through new Business acquisition and 20 crores of Renewals
Responsibleto ensure that the entire sales force, rightfrom financial advisorsto the Executive branch managers are
current and up to date with product knowledge, product presentation and all sales applicationsthrough a commitment
to formalized trainingand development within prescribed timelines and standards
Setting high expectations for excellent customer serviceand hold the management team accountableto the measurable
results.
Recruitment of employees, Trainingand Retention of Top talents coupled with consistentmentoring and people
development.
Meets Regional sales financial objectives by forecastingrequirements, preparingan annual budget, scheduling
expenditures, analysingvariances and initiatingcorrectiveactions
Recommends product lines by identifyingnew productopportunities/productservicechanges,surveyingcustomer
needs and trends, trackingcompetitors
Promote growth through Retention and development of New and existingcustomers relationships
Review financial reports,salesand activity reports,other performance data to measure productivity and goal
achievement and to determine areas needing costreduction and program improvement
Maintain a well developed workingknowledge of the complete lineof products and services offered by the company
Defined sales methodology which has become the zone standard for sales and recruitment process
Assistin the development of the annual marketingplan specifically advisingon realisticforecasts for each productand
territory based on historical data,markettrends, competitive activity , promotional strategy and sales effortwith
realisticcosts of operatingthe sales forceand sales promotion plans
2. Key Highlights
Builta dynamic management team, recruitingfrom a diversecross-section of outstandingindustry experience
Has exposure to develop and manage over 40 Branches in various locationsin RelianceLifeInsuranceCo.Ltd.
Headed a 12 member team in Reliance,Chennai for the ISO and BPMS certificate
Developed and implemented clientserviceprogramwhich increased the cli entbaseto 35%
Record breakingachievement of 6 promotion in a span of 9 years
2009,2011, 2013 and 2014 - Distinction of being ranked as Top Regional manager of the country in Premium, Licensing,
Number of policy,Sm club/Advisor club/ Company clubs and Advisor Activation
2010,2013 - Special appreciation fromCEO & HOA
2014 -Received Best ProductLaunch Award
2013- Received the Quality and Management award
2012- Received Best Productivity Zone Award
2011- Received the best Corporate Governance award
2010- Holds the Record of creating 15 mdrt in one month
Developed and implemented clientserviceprogramwhich increased the clientbaseto 35%
2009- Received the Brand promotion award
2009- Recognized as the Best Employee of the company
2008/2009-Top Performer in referral business 2012- BestTerritory Winner Award
2004,2005,2006- Received Zonal Head Winner Award
Maintained 90% Renewal persistency year on year
Standard Chartered Bank
Leading International Bank with 1600 Branches and Offices in 71 Countries, Driving investment, Trade and Creation of
Wealth.
Assistant Manager- Sales -Chennai, India July 2001 – Mar 2003
Sellingbank products to individual /corporateclients and employingelite Team of 5 Top Sales Executives and other
representatives with sound knowledge of bankingregulations,latestproductand services
Setting up sales targets for the sales executives and other sales representatives that are realistic and achievable
To deliver sales presentations to companies to increasecorporatebusiness
Direct market campaign based on various customer segment needs
Key highlights
Practical skills- developed a new system for generating sales leads which was implemented across all region which
resulted in a 30% in sales performance.
Led a team of sales executives in a promotional campaign thatresulted in increased sales of 40%that month and region
exceeding its annual sales targetby 30%.
2002-Won the best performer award for exceeding all the quarterly sales targetby 20%.
Leading by example- Trained and developed a team of five new executives who achieved an average of 110%of their
sales targets within their firstthree months.
Upgraded productwith easy and simplefeatures for easy understandingof customers and increasingbusinessvolumes,
resulted in 57% increasein casa salesand 45%increasein card sales
Implemented goldmine trackingsystems for sales executives which improved the sales performancedrastically.
Received two Heroic awards for outstandingperformance.
GE-Capital –SBI Cards
GE Capital Indiaoffers Creditcard solutions in thecountry through Joint Venture with STATE BANK OF INDIA, India’s largest
Bank
Assistant Sales Manager - Chennai, India May 1999 – Jun 2001
Sellingcompany credit cards and services to all customers includingindividuals,businessand government orga nizations.
Review card application to assesscreditworthiness and prevent fraud.
Promotion of sales through various branches of SBI.
Challengingany objectives with a view to getting the customer to buy.
3. Delta Innovative Services Ltd (Group of IEP)
A messagingcompany with more than 10 branches across Chennai region,providingfastand accuratemessagingservices
to Individuals/corporate.
Manager- Operations,Chennai,India Apr 1997 – Apr 1999
Ensuringprocedures, policies and regulations arefollowed and complied by all unitoffice.
Had a role in sales and customer serviceto ensure smooth functioningof all hub offices.
Prepare detailed report on auditfindings.
Aptech
Global education and TrainingCompany with over 2600 centres of learningin morethan 40 countries through its two main
streams of business,Individual Trainingand enterpriseBusiness.
Instructor,Chennai India Aug’96 – Mar’97
Coordinate and collaborate with lead faculties and centre head.
Giving presentations to schools and identified colleges for promoting computer education
Counseling New students on Various courses and services offered by the institute.
Education/Certification
1996BA (English Literature) from University of Madras,Loyola College, Chennai
1996Higher Diploma in software Engineering from Aptech, Chennai
1995Internship in JournalismfromLoyola College, Chennai
Certificateof Training* Employee Capability Development
Certificateof Sales TrainingProgramme *RAISE THE BAR
Certificateof Training*Leadership for Excellence
Certification of Train the Trainer
Certificateof Business Development and communication programme
Languages Known
Can Read, Write & Speak : English, Hindi, Malayalam, and Tamil