1. Category: Best Social Media Campaign of the Year Client: Viacom18 Media Pvt. Ltd. Campaign: Nickelodeon India Agency

2. Company : Viacom18 Media Pvt Ltd. Campaign Name : Nickelodeon India Facebook Campaign Campaign Duration: October ‘10 – June’11 (9 months) URL: www.facebook.com/nickindia

3. MARKETING CHALLENGES AND OBJECTIVES

5. Campaign Brief

7. The Plan

9. Execution

10. Facebook Page – facebook.com/nickindia October’10 – Let’s Just Play Campaign

11. Landing page for New Users October’10 – Let’s Just Play Campaign

12. Creating Promotional Events on FB October’10 – Let’s Just Play Campaign

13. Landing page for New Users October’10 – Let’s Just Play Campaign

14. Oct’10 – Nov’10 - 200 Fan Photos added and 4,000 Photo views & Over 1500 Video Views

15. Nov’10 – 1 month - 44, 311 Fans

16. Being a kid-centric Campaign, Let’s Just Play drove higher ratio of youth and young parents to join the community.

17. User Engagement Graph

18. Key Insights: Oct – Dec 2010 Total Fans – 55,000 Ranked 99 amongst Top Indian Brands on Facebook* *Source: brandsgoingsocial

20. Ideas that worked

21. Dynamic Profile Pictures – Kids Attraction

22. Innovative Posters to attract new users – Call to Action to Like the page to see the Video When the User clicks ‘like’, the Video player appears

23. Wall Poster – Thanking the community for making this number even bigger

25. Key Insights: Jan’11 to June 2011 Along with interesting Contests, Fun Trivia, Hobby pictures, Nick India slowly got good User Generated Content and this helped in creating more Traction. For almost 3 months (Apr – Jun’11)- Runtime Solutions key focus was only Content updation and generating engagement amongst the community. By, the end of June, the community witnessed an organic growth of over 5,000 fans (which had no push from any media/paid ads) (Separate reports, PPTs, Images, insights can be provided to the jury on request)

26. Thank You For more details Contact us : info@runtime-solutions.com Website: www.runtime-solutions.com