O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

Vina 135 Speaking-Summary Facebook.pptx

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Carregando em…3
×

Confira estes a seguir

1 de 7 Anúncio
Anúncio

Mais Conteúdo rRelacionado

Mais recentes (20)

Anúncio

Vina 135 Speaking-Summary Facebook.pptx

  1. 1. How Facebook Make Money? Vina Suroya - 202010100311135
  2. 2. More than 2 billion people use Facebook that’s more than a quarter of the world’s population. And despite a rising number of privacy scandals and public backlash, Facebook is still growing. Despite having over two billion users on its platform, Facebook doesn't actually make any money on content or directly through its user base. Instead, it makes billions via digital advertising, as Facebook has something that companies really want - access to billions of people around the globe who might buy their products or services. In fact, so many companies advertise on Facebook that in 2017, Facebook earned $39.9 billion from advertising revenue. The company’s total revenue for 2018 was $55.8 billion, up 37 percent from 2017. All in all, the company earns about 85% of its money from advertising. How Facebook Make Money?
  3. 3. Facebook Earn Money From Ads Facebook earns revenues by selling advertising space on its social media platforms, such as Facebook and Instagram. The cost of advertising varies and is based on an ad auction system. Marketers set a budget for advertising with how many impressions the company can get for their proposed budget. Facebook also makes money by selling virtual-reality hardware and software as well as social media subscriptions. Although users can access Facebook and Instagram social media platforms at no cost, some may subscribe to exclusive features for a fee.
  4. 4. Advertisers pay Facebook to make their ads visible to people. They can choose to "target" the ads by only showing them to people who fit certain characteristics. These include age, gender, country, interests, etc. But the advertisers never get access to private user information, contrary to what some people say. They choose the targeting options, and Facebook then shows the ads to the right people based on automated computer algorithms. In other words, Facebook does not "sell" data in any way. That is simply not how their business model works. How Ads Give Money to Facebook?
  5. 5. Facebook holds a massive amount of personal data on its user base, including gender, age, hobbies, career choices, political preferences, shopping preferences - even their favorite baseball team. That allows Facebook to sell advertising space to companies and organizations who want to hone in on a specific demographic, like video game players or Range Rover owners. Or, more generically, advertisers can target ads to larger groups of people based on political preferences, religion, or even age. Advertisers can use specific tools like Facebook's Dynamic Ads to market their entire inventory of products to users at different income levels, to up their chances of making a sale. Targeted ads are a significant revenue generator for Facebook, and it's all due to the data the company collects on its user base. Targeted Advertisements
  6. 6. What You Should Know About Facebook Revenue Facebook users should know that company revenues are directly dependent on the 2.2 billion users who use the site. But there's a few things Facebook users should know about their user experience on the site: • No selling your data. Again, that's not to say Facebook makes money on selling your personal data - it doesn't. Facebook doesn't want to get into the business of selling user's personal data. • You can't share data with any business on Facebook without your permission. Companies can only connect with your personal data on Facebook if you grant them permission, like when you allow a company like Uber or Lyft access your data when you sign up for services on a mobile app. • So, you want to see what data Facebook has on you? Facebook users can check on exactly what personal data Facebook is holding. Go to the Facebook "Settings" page and locate the "General" tab. That will direct you to "Download a copy of your Facebook data." Click on the tab and you'll see what information Facebook is storing in your good name. You can also use the Facebook Settings page to click on "Ads" to see what personal preferences Facebook is sharing about you with advertisers. You can use that page to manage any data or personal interests you don't want advertisers to see on Facebook
  7. 7. THANK YOU !

×