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Digitalist barcelona

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Digitalist barcelona

  1. 1. INFORMATIONISVALUABLEIFWEUSEIT.
  2. 2. UNLEASHTHE DIGITALPOTENTIAL
  3. 3. WEALLARE CONNECTED
  4. 4. LASTGENERATION
  5. 5. THINK
  6. 6. Radar Media Talk Events Meetings Consulting Developers How To? +6000 4000000 +3000 +500 +10000 Market  Insight Understanding Solve Create COMMUNITYBASEDBUSINESSMODELTOLEARN,SHARE,CREATE ANDDELIVERSOLUTIONS Annual  Themes: 1.  Marketing 2.  Social  Business 3.  Leadership 4.  Innovation 5.  Media 6.  E-­‐‑commerce
  7. 7. Radar Media Talk Events Meetings Consulting Developers How To? COMMUNITYBASEDBUSINESSMODELTOLEARN,SHARE,CREATE ANDDELIVERSOLUTIONS IOT Social Robotics Sharing Sensors XYZ …. What’sNEXT?
  8. 8. LISTEN&SHARE Digitalist  follows  ,  curates  and  shares  content From  over  6,000  Digital  Experts,  Consultants,  Agencies  &  Media #Digitalist    !!!
  9. 9. LEARN,PUBLISH&CONNECT Digitalistnetwork.com   We  publish  and  share  and  deliver  daily   expert  articles,  discussions,  interviews,   videos  and  jobs. Our  mission  is  to  show  how  to  capitalize Digital  transformation. We  connect  ideas,  people  and  companies to  create  more  and  be:er  business.
  10. 10. DELIVER&CONNECT Digitalist  Forums,  pop-­‐‑ups  and  meetings Connect  people  with  colleques,  experts   and  visionaries  to  share  the  latest  on   digitalization. We  focus  on  six  themes:  Marketing,  Social   Business,  Leadership,  Innovation,  Media  &   E-­‐‑Commerce. In  2015,  over  4,000  experts  participate  in  our   events  in  Helsinki,  Lahti,  Tampere  &  Oulu
  11. 11. CREATE Digitalist  Creative  delivers  digital  solutions  through  its   growing  business  partner  network. ”We  help  companies  find  right  people,   expertise,  tools  and  solutions.  ”
  12. 12. DEVELOP Over  1,000  experts   follow,  discuss  and  share   ideas  for  acton  in  our FB  &  LI  groups. Anyone  can  share,   publish,  participate  or   deliver  ideas  through   Digitalist  Network. Together  we  are   Digitalist.
  13. 13. Pop-­‐‑upit Forumit Media
  14. 14. DigitalistCreative Pop-­‐‑upit Forumit Media
  15. 15. SUMMARY 1.  Get the data! 2.  Start leading with information 3.  Create media/community 4.  Serve customers online 5.  Create ecosystem Flourish through networks and networking!
  16. 16. #DIGITALIST
  17. 17. DIGITALIZATIONISTHEBIGGESTPOWERSHIFT FROMCOMPANIESTOCUSTOMERSINOURERA
  18. 18. •  Consumer Behavior •  Global competition •  Internationalization •  Indirect competition •  New services, new business models = Business Culture Disruption WHATCHANGES? Consumers areincharge!
  19. 19. DIGITALCONSUMERISHERETODAY.
  20. 20. IT’SALLABOUTPERSON2PERSONAGAIN.
  21. 21. INFORMATIONISEVERYWHERE, EVERYTHINGBECOMESSMART!
  22. 22. MOREANDBETTEROPPORTUNITIES, HIGHERCOMPETITION
  23. 23. ENDLESSBUSINESSOPPORTUNITIES! •  Customer-centric service experience •  Digital business services •  Digital business models? HOW TO COMBINE STRENGHTS TO CREATE HYBRID BUSINESS MODELS AND SERVICES? 2 7
  24. 24. SUCCESSRECIPE •  Dialogue •  Omnichannel •  Experience •  Brands Social Mobile Analytical Cloud SMAC
  25. 25. SOCIALMEDIA BECOMESPEOPLE’SINTERNET
  26. 26. WHOUSEIT? •  Media •  Politics •  Sig:s •  Brands =  POWER
  27. 27. MODERNMEDIASPACE 3 2
  28. 28. YOURMISSION: GETTHEDATA
  29. 29. DATAISTHENEWOIL
  30. 30. DATAISTHENEWOIL •  Stand out for people to find you! •  Tell where you’re heading •  Sell valuable relationship instead of solution •  Take care of everyone in your ecosystem •  Share your ideas, wishes and future online!
  31. 31. BUSINESSDEVELOPMENT–SHAREYOURVISION
  32. 32. SOCIALSALESSELL WHERE   EVER   YOUR   CUSTOMERS ARE.
  33. 33. MARKETINGASASERVICE Help  Designers! Teach  Clients Educate  markets Sharingiscaring!
  34. 34. CUSTOMERCARE- EMPOWERCUSTOMERS
  35. 35. Skills Tools Under-­‐‑ standing Customer  Experience SOCIAL BUSINESS IDEOLOGY
  36. 36. Skills Tools Under-­‐‑ standing Customer  Experience SOCIAL BUSINESS IDEOLOGY
  37. 37. CUSTOMER   EXPERIENCE SOCIAL  BRAND SOCIAL BUSINESS STRATEGY
  38. 38. SOCIAL  BRAND SOCIAL BUSINESS STRATEGY THIS ISWHERE THE MAGIC HAPPENS CUSTOMER   EXPERIENCE PLATFORMS TECHNOLOGY
  39. 39. SOCIALBUSINESSMODELS New  Business  models New  Services New  operational  models
  40. 40. HOWTOOPERATEDIGITALCUSTOMEREXPERIENCE? 4 5 Organization Process Tools Channels Content DATA
  41. 41. TIME TO ACT NOW.
  42. 42. UNLEASHYOURDIGITALPOTENTIAL 1. Get the data - start dialoque 2. Capitalize own media 3. Engage customers 4. Analyze everything 5. Cloud is the next big thing!

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