The very first show room that Zelessades had was
my dorm room during my Uni-days at LUANAR.
Having watched the brand get from 2 pants to
having this space as a show room back then I was
more than grateful. I am still hopeful of what my
burning desire would get the Brand to, cause it’s
always been the curiosity & Gods drive that has
taken us this far.
Victor kumtanga, Founder & Head Designer
.

ZelessAdes, the name, came about after a playful
and yet a creative combination of names of the
brand owners’ mother and his grandmother
respectively. ‘’ADES GAVE BIRTH TO ZELESS AND
ZELESS GAVE BIRTH TO ZELESSADES’’. This was
the play that was used to come up with the
brands’ name. Zeless is professionally a primary
school teacher, so despite being a parent, she has a
good experience with kids and she knows how and
when to play her role. She is a very special and
supportive parent; as seen on the left picture she
was modelling for the brand whilst wearing a
jacket from the 2023 fall/winter collection.

Contents
PRE-SCRIPT.............................................................................................................................................................................................. 6
BACKGROUND AND ORIGINALITY.......................................................................................................................................... 9
MISSION STATEMENT & VISION ............................................................................................................................................... 11
PRODUCTS AND SERVICES.......................................................................................................................................................... 15
COLLABO’S ............................................................................................................................................................................................. 16
HANDCRAFT.......................................................................................................................................................................................... 17
MAGAZINE COVERS ......................................................................................................................................................................... 18
MARKET DIVERSITY........................................................................................................................................................................ 21

6
PRE-SCRIPT
ZELESSSADES is that true presentation of the
urban clothing tradition that is there in the urban
squarters of Malawi, Blantyre. Where the true
tone or taste of the fashion pattern is what I can
call it “lost in search of what we believe to say is
the fashion that we see on TV’s”. Zelessades
presents the fashion style that is yet to be adopted
as it is said that our fashion sense and style are
Uniquely ahead of time. Unlike, most fashion
brands that are fast tracking both in Africa and
other continents around the globe, Zelessades is
one of those brands that cannot brag about a
decade in the fashion scene, not even a fashion
school certificate

7

8
.

9
BACKGROUND AND ORIGINALITY
Zelessades is a brand born on the true originality of street fashion, inspired by the clothing culture-tradition that is visible in the
squarters of Blantyre township, NDIRANDE TO BE SPECIFIC.
Zelessades was founded by Victor Kumtanga, a graduate
from LUANAR. As of far he has aught of fashion school
background. Zelessades was established in 2021, 23rd August
to be exact. The whole dream-pursue started right after the
compliments received from my fellows after seeing the very
first pants that I made for myself and my brother on my
birthday which was on the 23rd of August that year(2021).
This is the true epitome of a Ndirande born brand. Since a
lot of the artisans involved in manufacturing these products
are found in Ndirande.

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11
MISSION
STATEMENT &
VISION
Zelessades is a brand that has its
visions over the billboards and the
wardrobes of every household and any
space that can hold a Zelessades
product. Even though Zelessades is a
brand that highly specialises in cloths
and apparel which are highly
considered to be a ready to wear
brand that specialises in bespoke
streetwear, the brand also has its
dreams, visions, targeting the Luxury
high end level and couture plus the
accessories market and homeware
products.
Even though the brand was found
after the designing of the very first
two pairs of flared pants in the year,
2021. It’s in our objectives and
mission to grow a fashion culture for a
certain group of people, Just like how
Gucci to some is a feeling, quoting
A$ap Rocky, “Gucci is how iam
feeling, They ask me how you doing ,I
say I’m Gucci.”. Due to the lack of
ready to wear brands both in Malawi
and most of African countries,
Zelessades recognised the there-in
presented opportunity to fill in the big
gap that most African designers are
leaving out. Zelessades would like to be
able to manufacture or produce ready
to wear apparels and bespoke or
haute couture at the same time just
like any other major fashion house
(like Gucci, Prada, Louis Vuitton). This
helps to carter for all the trendy
apparel lovers regardless of their
budget.
The brand is yet to find stable
working space and a team .the lack of
a stable working space and a team is
as a result of poor investment in the

12
art field by the Malawian government
and most expenses are covered by the
founder who is not even employed
per writing. We would mind a hand
collaborating with others who
understand and share our vision to
help take Zelessades to its Global
reach.

13
RAW
MATERIALS
Zelessades highly considers the
sustainable fashion form which helps
to reduce a form of pollution, Which
textiles bring about as mentioned by
Rachel brown in her article on textiles
and the environment.
Being based in Blantyre, the brand
sources its fabrics mainly from the
two major markets in Blantyre, i.e.
Limbe, “Blantyre markets. Malawi as
a whole, does not have even a Fabric
Mill.”. The fabric markets in Malawi
are not that huge for instance we have
a couple of secondary fabric shops
that supply fabric around Blantyre. As
a result, this does not guarantee the
availability of every fabric in demand.
At times we also gather fabrics from
our communal markets.

14

15
PRODUCTS
AND
SERVICES
AN ARTICLE BY RACHEL BROWN : THE
ENVIRONMENTAL CRISIS CAUSED BY TEXTILE
WASTES. https://www.roadrunnerwm.com
The volume of clothing Americans through away
each year has doubled the last 20 years, from 7
million to 14 million tons. In 2018, 17 million
tons of textile waste ended up in landfills. And
its said that it takes up to 2700 litres of water to
make one cotton shirt. Textiles can take up to
200+years to decompose in landfills. But these
fabrics, including worn jeans, stained
sweartshirts, and even mismatched socks can be
given a new clothing life.
At zelessades we provide bespoke;
custom designs, upcycled, cut and
sew, men and women apparels plus
accessories. The brand also specialises
in hand crafted products like rugs,
which is the biggest purchased
product from the handcraft section.
With the brand’s Genesis being built
on two recycled old jeans, (sustainable
fashion) the brand uses a lot of
upcycling (DIY) concepts which are
also dominating the fashion scene.
Upcycling involve the reconstruction of
discarded second hand clothes which
mostly pose the dangers of pollution,
if not put to use.
Customer
collaborations
The brand was established to carter
for our seasonal cloth releases, which
gives customers the freedom to
purchase apparels in accordance to
the respective weather. The boutique
experience that most of the customers
receive from the brand during their
purchases, offers them the chance to
get a unique one-time hand crafted
cloth or accessory which is designed
exclusively to fit an individual’s body
measurements, personality and
budgets.

16
COLLABO’S
At Zelessades, we also offer room
for collaboratorations, for other
brands and any other art platform
that would love to express their art
through cloths in their projects. This
helps to come up with exclusive and
unique outcomes.
Pic text: A pret-A-porter dress
collaboration between the brand and
a script writer, Chawanangwa, for
her short film.

17
HANDCRAFT
Pic text: Infamous zelessades Rugs, and bags, hand crafted.

18
MAGAZINE
COVERS
Zelessades had its first debut
magazine cover, when it was featured
in the TO THE TOP MAGAZINE’s
2021 October-November issue.

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09

21
MARKET DIVERSITY
Zelessades focuses on a wide range of cloths, for all purposes
and functionality. Functionality of the cloths is at the top of
our designs. The seasonal realeses of cloths; fall/winter and
spring/summer, helps to provide a wide range of cloths for all
seasons. The brand being found or inspired by the fashion
scene of the Ndirande streets and outskirts, the cloths and
accessories designed and made at Zelessades are so diverse
that they carter for every individuality. One thing about
zelessades is that it is not a Gender-sensitive brand, with its
cloths cartering for customers of all sexes.With most of the
cloths made being Uni-sex. It is the brand’s goal to also
provide cloths for all age groups even though it mainly deals
with the 12-40 y/o age group which is a good fashion
consumer.
In efforts to garner for the global oureach, zelesadess is a
member of e-commerce. With the observed growth of the
impact of the internet on a lot of businesses both locally and
internationally, zelessades adopted the trend by making itself
viewable for customers from all across the globe. Social media
is the obvious place to find everyone now adays, and its even
visible. So its easy now adays to get a diverse range of people
getting to bump into our products and getting to view and
purchase the brands products at the comfort of their sofa’s.

Victorkumtanga23@gmail.com
zelessades@gmail.com