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Designing Creative Content: How visualising data helps us see

Vicke Cheung
Vicke Cheung
Vicke CheungSenior Designer at Distilled em Distilled

The feeling you get from finally coming up with a workable idea is one of lightness and relief. That is, until you realise that’s just half the battle; the arduous journey of deciding on an execution still lies ahead. This is as much about what story you want to tell, as it is about visual design. This presentation delves behind the scenes of actual case studies and projects with a particular focus on answering the why, what, and how of data visualisation.

Designing Creative Content: How visualising data helps us see

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/ @VickeKaravanVicke Cheung
How Visualising Data Helps Us See
Designing
Creative Content
We create pieces of
content to earn attention
for our clients
Getting coverage requires either:
1.		 breaking news
2.		 new insight
We tend to focus on:
1.		 breaking news
2.		 new insight
New insight means
allowing people to see
something in a new way
This is where
visualising data comes in

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