7. Internet hardware
B2C B2B
low-tech high-tech
global regional
vs
Internet hardware
B2C B2B
low-tech high-tech
global regional
8. Internet hardware
B2C B2B
low-tech high-tech
global regional
Utilimon vs Vivaldi
Internet hardware
B2C B2B
low-tech high-tech
global regional
9. Business model
How? What? To whom?
Key
Customer
activities relationship
Value
Key partners Customer
proposition
Key Channel
recourses
Cost structure Revenue sources
Osterwalder (2009)
10. Vivaldi
How? What? To whom?
Key activities Relationship
Partners Value Customer
Subtle,
Marketing elegant, 35+
timeless
Amazon? (musically)
E-bay? educated
music.com Good times high-class
Key resources Channel
High living
Amazon? standard
Author
FB fan page
rights and
licenses vivaldi.com
mercedes.com
Cost structure Revenue sources
Marketing €/file
Osterwalder (2009)
17. Critical success factors in sales
1. Prospecting
2. Getting appointment
3. Establishing trust
4. Identifying customer’s problem
5. Presenting your product or service
6. Getting the agreement to proceed
7. Closing the deal