Crowdsourcing Campus Engagement
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This document discusses how universities can use crowdsourcing to engage students, alumni, and applicants. It defines crowdsourcing as obtaining services, ideas, or content from an online community. Universities can engage applicants by listening proactively and highlighting campus culture. They can engage current students by leveraging feedback, using user-generated content if they give credit and moderate, and monitor for security and crises. Alumni can be engaged by maintaining community and providing useful information. The presentation provides an example campaign called #AskWASC that engaged the online community to ask questions. It also discusses gaining executive support for social media investments.
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Crowdsourcing Campus Engagement
- 1. Elevating Campus Engagement and Reputation Through the Power of Crowdsourcing EDUCAUSE 2016 Join the conversation using #EDU16
- 2. Join the conversation using #EDU16 Speakers Veronica Steele Director of Social Media & Program Marketing, Concordia University Irvine @_veronicasteele James Partington Solutions Consultant - Team Lead (North America), Hootsuite @jpartington7
- 3. Join the conversation using #EDU16 What Is Crowdsourcing? 1. 2. 3.
- 4. Join the conversation using #EDU16 What Is Crowdsourcing? “Crowdsourcing is the process of obtaining needed services, ideas, funding or content by soliciting contributions from a large group of people, especially an online community” Wikipedia, 2016
- 5. Join the conversation using #EDU16 Fact 1: Not as new as you might think
- 6. Join the conversation using #EDU16 Fact 2: Crowdsourcing finds amazing content
- 7. Join the conversation using #EDU16 Fact 3: The Crowd Knows
- 8. Join the conversation using #EDU16 What Is Crowdsourcing? “Crowdsourcing is the process of obtaining needed services, ideas, funding or content by soliciting contributions from a large group of people, especially an online community” Wikipedia, 2016
- 9. Join the conversation using #EDU16 Engaging across the Student Journey The Applicant
- 10. Join the conversation using #EDU16 How to Engage: The Applicant Proactive Listening
- 11. Join the conversation using #EDU16 How to Engage: The Applicant Highlight Campus Culture
- 12. Join the conversation using #EDU16 Engaging across the Student Journey The Student
- 13. Join the conversation using #EDU16 How to Engage: The Student Leverage Campus Feedback
- 14. Join the conversation using #EDU16 How to Engage: The Student Uncover User Generated Content
- 15. Join the conversation using #EDU16 How to Engage: The Student Uncover User Generated Content Give Credit T&C’s Moderate (!!)
- 16. Join the conversation using #EDU16 How to Engage: The Student Security & Crisis Monitoring
- 17. Join the conversation using #EDU16 Engaging across the Student Journey The Alumni
- 18. Join the conversation using #EDU16 How to Engage: The Alumni Maintain Community
- 19. Join the conversation using #EDU16 How to Engage: The Alumni Provide Useful Information
- 20. Join the conversation using #EDU16 Now let’s see it in Practice….
- 21. Join the conversation using #EDU16 The Challenge
- 22. Join the conversation using #EDU16 Challenge Accepted: #AskWASC
- 23. Join the conversation using #EDU16 The WASC Campaign: #AskWASC
- 24. Join the conversation using #EDU16 The WASC Campaign: #AskWASC
- 25. Join the conversation using #EDU16 Gaining Executive Buy-In Sure...social is important but you want me to make an investment?!!
- 26. Join the conversation using #EDU16 Gaining Executive Buy-In
- 27. Questions? Join the conversation using #EDU16 Veronica Steele Director of Social Media & Program Marketing @_veronicasteele James Partington Solutions Consultant - Team Lead (North America) @jpartington7