1. Innovating in the changing media
industry
CONFIDENTIAL
Dieter Boen
Manager Research & Innovation
dieter.boen@vrt.be
THEME 3 : HOW TO ORGANIZE FOR INNOVATION – BASED ON CASES

3. Media market

4. Trends
New players
Mobile
Personalised
Social
Multiplatform
Interactive
Co-creation
Participation

8. 2ND RUN (9-12m)
> All you can eat
> 33mio households
> No ads, 8$/m subscription
> Fixed price content buying

11. TV > Premium content is King…
> … data is Queen

12. LIVE

14. > Linear will get personalized

15. Things we do

16. KPI 4: Bijdrage tot nieuwe producten en/of diensten
2012 2013 2014 2015 2016
Aantal producten en/of diensten waarvan de ‘kenniscreatie’ van VRT O&I aan de basis
ligt
1 2 3 3 3
5 Operationele Doelstellingen
BIJDRAGE TOT NIEUWE PRODUCTEN / DIENSTEN
• Moeilijk te realiseren opstartjaar
• Mogelijk: nieuwe interactieve internettechnologie op antenne
?

17. 1. POP - TOP

18. °01 01 2012, best of both worlds:
- History in broadcast research
- Topics
- ’90Digital TV
- ’05File Based
- ’09Second screen
- Multiyear research projects
- ’11: need for product innovation
- Learning by doing

19. PROGRAM ‘12-’14
PLATFORM
• FAST NEWS PRODUCTION
• MULTIPLATFORM PRODUCTION AND DISTRIBUTION
• AUTOMATIC ANNOTATION
PRODUCT
• CROWD SOURCING & DATA DRIVEN JOURNALISM
• PERSONALISED CONTENT & INTERACTIVE EXPERIENCE

20. Example: Empathic project

21. EMPATHIC – Iedereen Beroemd
VRT
ONDERZOE
K
&INNOVATIE

22. VRT
ONDERZOE
K
&INNOVATIE

23. VRT
ONDERZOE
K
&INNOVATIE

24. Example: Stievie (before Vrt R&I)

25. • Live

26. • Live
• 36h catch-up

27. • Live
• 36h catch-up
• Social
• Great UX
> “compete on content, cooperate on tech & services”

28. > Open your organisation 2010

29. SPIN-OFFS

30. START-UPS

31. ACADEMIC PARTNERS

32. INTERNATIONAL

33. > Prototype fast & a lot

35. 36

36. > Learn to fail

37. • VRT
• Stakeholders
• Competition
> Show the goods, not the slides 2012

38. > Involve your audience as soon as possible

39. deproeftuin.vrt.be

41. Testpanel (n=6000)
• 3.5 hours/week
• 7.4 satisfaction
content
• 8.0 satisfaction
application
• Social: hardly used
• Prepared to pay
2013

42. > What we do? Spin this wheel!
from fear to fun <

43. VERHAERT MASTERS IN INNOVATION®
Headquarters
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19 00
fax +32 (0)3 254 10 08
ezine@verhaert.com
More at www.verhaert.com
VERHAERT MASTERS IN INNOVATION®
Netherlands
ESIC European Space Innovation Centre
Kapteynstraat 1
2201 BB Noordwijk (NL)
Tel: +31 (0)618 12 19 19
derk.schneemann@verhaert.com
More at www.verhaert.com
MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate you as
an innovator.
We provide an extensive training program with different tracks and covering critical areas of new products
and business innovation.
Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual
conference on best practices and insights on new products & business innovation.