Marketing
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Marketing
- 1. Chapter 6 Competitive Strategies Moses Acquaah, Ph.D. 377 Bryan Building Phone: (336) 334-5305 Email: acquaah@uncg.edu
- 12. Strategic Group Map of Competitors in Video Game Industry Overall Cost to Players of Video Games Low Medium High Distribn Channels Online Sites Consoles Arcades Home PC’s Sony Sega Nintendo etc. Arcade operators, Coin-operated machines MSN gaming Zone AOL HEAT Publishers of games on CD-ROMs
- 16. PORTER’S GENERIC COMPETITIVE STRATEGIES Market Scope Competitive Advantage Low Cost Differentiation Broad Narrow Cost Leadership Differentiation Focus (Low Cost) Focus (Differentiation)