Alexander Rauser: Putting Your Content Straight | Click Jam 2
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Join us — register for the next Click Jam here: http://lnx5.co/rx Everyone knows the mantra, Content is King. If Alexander Rauser knows anything, it’s how to create compelling content. Not only is he a digital advertising entrepreneur, he’s also the CEO at Prototype Interactive. Oh, and did we mention that he’s written a book? Digital Strategy: A Guide to Digital Business Transformation, to be exact. To get the best results with your content marketing approach, Alexander’s Click Jam 2 presentation examines how you can create content that garners attention without fail. For more information about Click Jam visit: http://clickjam.com
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Alexander Rauser: Putting Your Content Straight | Click Jam 2
- 2. Get your content straight!
- 3. www.prototype.net How to create killer content?
- 7. www.prototype.net Result Reach CPM CTR CPC CPR Quality score Amount Spent 69,725 Post Engagements 96,030 AED4.45 0.57% AED0.79 AED0.01 10 AED750.00
- 11. www.prototype.net Depth, Quality, Relevance and Creativity
- 12. www.prototype.net How to create content efficiently?
- 15. www.prototype.net How can I maximize my efforts?
- 18. www.prototype.net What content should I create?
- 19. Content Messaging Experience Targeting Channels Conversion Attraction Reach Relevance Personalize d
- 20. www.prototype.net A model to create content success?
- 21. www.prototype.net Follow Up Doing & Thinking Touchpoints Your Channels Content Offer Check-OutServicingCheck-InBookingResearch
- 22. www.prototype.net Follow Up Doing & Thinking Touchpoints Your Channels Content Offer Check-OutServicingCheck-InBookingResearch Searching online for best car garage in Dubai Search Engines Google, SEO, SEM, Website Top 5 Blog Free inspection
- 23. www.prototype.net How to measure content success?
- 24. www.prototype.net Follow Up Doing & Thinking Touchpoints Your Channels Content Offer Check-OutServicingCheck-InBookingResearch Searching online for best car garage in Dubai Search Engines Google, SEO, SEM, Website Top 5 Blog Free inspection KPI = CR = $$
- 25. www.prototype.net • Bounce Rate • Scroll rate • Time on page • Organic Traffic • Likes • Shares • Comments • Views
- 28. www.prototype.net Who should be creating my content?