Web Afternoon Presentation, given in Atlanta, Georgia. Less is More. Designers are storytellers. We help clients with their branding by using clean and minimalist ways to reach their users worldwide. By stripping to the core of the clients brand vision, we create an impactful design. Focus on the user sensory perception to shape user experience. Spinning typography, color and minimal elements that speak for the brand with effortless user interaction in mind. Look at figure skaters with their elegant jumps, it takes years to accomplish that clean spin and make an effortlessly landing. Website designers solve a complex problem into easy user interaction.

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LESS IS MOREUser Interface and Experience on the Web

2. You’re not only designing the road, but also the driver’s journey
Vehicle = User
Road = Internet
Signage Graphics = UX/UI

3. User
Human Being with a Personality
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STEVEN
A3C: It’s confusing how to find the map and
venues. I’m visiting from D.C. and want to
experience as much as possible. But I’m lost before
I even get on my journey.

5. ?
The less you make the User think the longer they stay on your Site
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ALEX
IRS: there is so much information on this site
which is good, but the layout makes finding what
I need difficult. The search doesn’t usually pull up
relevant data pertaining to my search criteria. I
spend so much time searching for infomration that
I need. I just don’t think its efficient.

7. ALEX
Etsy: I like to shop on Etsy because the layout
allows me to find the information I need about the
product and seller quickly. I don’t have to search or
click on different links to find out about the sellers
reputation, product description, or the shop policy.

8. Be kind
To your Users!
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9. KRISTIN
Amazon: When you buy something off Amazon
and you click “Place your order” the screen that
pops up next is full of text and images and links,
and in the top left corner in tiny print it says
“Thank you for your order”. I have to search
for it to make sure it was processed. I want a
confirmation screen that only says that my order
was processed.

10. detaiL
Reassurance with clear notifications

11. JUAN CARLOS
Delta: Easy interface, real time information.

12. UNIVERSAL
Don’t make me think!
- steve krug
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13. SIMONE
Alonai: Site has unclear parameters in searching
and does not sort or filter. It has percentages and
weird numbers on it that don’t mean anything to
me. And it lists the same shoe repeatedly but in
different sizes. So, to me, it just seems unorganized,
unprofessional, and cheap. That and I’d end up
spending hours online trying to figure out what
was even available in my size.

14. Goal
Formulate UI/UX around goal of site
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15. SIMONE
Nordstrom: One of the only places that I know
for a fact sells small, modern, awesome shoes. And
they have an iPhone app that also makes it VERY
easy to look and shop. If other websites were like
this, then I would be WAY more broke and have
LOTS more shoes.

16. of users admit to making
judgments about a
company’s credibility based
on their website’s design.
75% 85% 94%
of B2B customers search
the web before making a
purchase decision.
of a website user’s first
impressions are
design-related.
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Credibility

17. Linda
Fast Company: Your time is important. Getting
there should be as easy as being there.

18. know da rules
Before you break them
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19. Design is not just what it looks like
and feels like,
design is how it works
Steve Jobs
(AKA - The Mechanics)
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20. Experience
Brand
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LESS IS MOREUser Interface and Experience on the Web