Application of RFID in Fashion Retail Outlet, Radio Frequency Identifier, Magic Mirror

1. Magic Mirror
A concept application using RFID
for Retail Fashion Store
Venkat Alagarsamy
venkat.alagarsamy@gmail.com
&
Gri Vidi
gri@yugae.com
www.linkedin.com/in/VenkatAlagarsamy
www.scribd.com/VenkatAlagarsamy
www.facebook.com/Venkatachalapathi.Alagarsamy
www.slideshare.net/VenkatAlagarsamy
VenkatAlagarsamy.blogspot.in
Last Updated: 10th March 2007

2. Challenges
 Offering a better service
 Providing a product Information
 Quick turn around time and
 Look and Feel of merchandise
 …..Hand shake with Success

3. Challenges
Attending all the customers during peak
period with available resources
Help! Help
me please
Can I have
black suit? I don’t like any of
these ties. Give me
latest
Anything for
teens?
I want to try
brown suit

4. Challenges
Lack of non-accurate, unauthenticated
product information
Sorry we do not have Red color hat is in our
red color hat…. downtown branch. Do
you want to put a hold?
I am allergic to rayon… This 100% cotton, see
“MagicMirror” confirms
this.
I will buy next month… This is hot selling item.
We sold 559 items this
week. It may be out of
stock next week.

5. Challenges
Longer Sales Cycle

6. What is Magic Mirror?
MagicMirror is
I am in shelf AW-320
 RFID Enabled in 5th floor
 Image Processing Interfaced tie
Blue
will be
 Touch Sensor good?
 LCD Screen
 Mirror
“mom touch “…getting
the screen late…let us
and ask for buy later…’
help..”

7. Features
 Product Information to Customers
 Store’s Stock Data to Customers
 Accessories suggestion to Customers
 Virtual Trial to Customers
 Sales Help Call for Customers
 Inventory Management to Sales Floor
 Billing Facility in Sales Counter

8. Product Information
To Customers:
Displays Product Details
 Product Manufacturer or Brand
 Product Designer
 Product Size and Color
 Product’s Base Materials Used
 Product’s Manufacturing Country
 Product Prize and Discount Details
 Product Season and Manufacturing Year
 Other Products of Same kind
 And many more…………………..

9. Store’s Stock Data
To Customers:
Displays Store’s Stock Information
 Availability of Other Colors
 Availability of Other Designs
 Availability of Various Sizes
 Color-Design-Size wise Store Stock
 Unavailable Stock Lead Time

10. Accessories
To Customers:
Displays matching accessories
 Accessories Type
 Accessories Name
 Accessories Brand
 Accessories Price
 Accessories Promotional Details

11. Virtual Trial
Customers can actually see the beauty of the
product and how they look with that product and
matching accessories without really trying the
Which
product and accessories. color tie
looks
good on
me?
Red, Gree
n or Blue?

12. Sales Help Call
Customers can call a Sales person by
touching the “MagicMirror”
Prepare my bill
Color and pay by my
Available in VISA
this store:
Master
ooooo IndiCard

13. Inventory Management
To Sales Floor:
 The system can be used summon sales
people, to manage inventory and track items
entering and exiting dressing room.
 Can find left stock (product) in dressing rooms
and unspecified shelves.

14. Billing in Sales Counter
To Sales Counter:
 The selected items are billed in sales counter
without scanning the product using regular bar
code scanners.

15. How is it done?
 A RFID reader which is kept behind the magic
mirror reads the RFID tag in the item. (Gen 2 UHF
passive tag)
 The mirror displays Product Details, Other
available colors, designs, size and accessories.
 A pre-stored image of the customer loaded using
the customer ID and Image processing hardware
simulates various virtual images using existing
customer image.
 Generated Images are displayed in MagicMirror.

16. Technical Features
 Gen 2 Passive UHF RW tag would be used.
 Symbol hardware would be used for RFID
reader.
 TheBigSpace’s Magic Mirror would be used as a
mirror device.
 RealViz Image modeling hardware with
Pentasoft middleware should be used.
 Possible to integrate in real-time with existing
Retail Application.

17. ROI
The RFID-Image enabled MagicMirror in
place, retail fashion outlets might earn a higher
ROI by providing their customers with a more
interactive and satisfying experience while
shopping and……….

18. that is not a
Fairy Tale………..
Thank You!!!