McDonald's has achieved great success since opening its first restaurant in 1955, growing to over 31,000 restaurants across 198 countries by 2007, due to policies focusing on quality, service, cleanliness and value. Their success is also attributed to extensive research before entering new markets, adopting local cultures, and providing amenities like play areas and drive-throughs, along with diverse menus, advertising, and promotions. Competitors include Burger King, KFC, Pizza Hut, and Wendy's.

1. Success rate of Mc Donalds
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VENKATESWARLU
ARADHNA
SADHVI
SUMANA
VIBHOR
PRAGYA

2. Yes, we are very much satisfied with the policies of Mc Donald. The basic
focus of there is on QUALITY, SERVICE, CLEANLINESS, VALUE
By applying these policies they gain huge success as they are one of the
market leader in fast food industry.

3. The success can be described as:-
First restaurant in 1955
After 28 years in 1983 they have more than 6000 restaurant
After 40 years in 1995 they have more than 18000 in 89 countries
Recently in 2007 they hv more than 31000 in around 1998 countries

4. The focus before entering a country
Proper research on countries culture
Pricing factor
Adopting countries culture
Adopting local noms of the countries

5. REASON FOR SUCCESS
Provide linger zone
Drive through facility
Kids zone
Wide range of menu option
Advertisement
Promotional offers

6. Competitors
Burger king
Kfc
Pizza hut
Wendys

7. THANK YOU