![Working With Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Semelhante a Influencers Miracle 12 16 09
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Influencers Miracle 12 16 09
- 1. HOW TO: Work with Digital Influencers! WOM SUPERGENIUS December 16, 2009
- 5. CREATE ENGAGEMENT VALUE Graffiti photo by Flickr user: Franco Folini
- 12. Build Your House out of Bricks
- 13. FTC Guidelines WOMMA Ethics Insourced Relationships Listening to Influencers Providing Value
- 14. Keep it Up Graffiti image courtesy Flickr user: INsinU8
- 16. http://virginiamiracle.com Google: Virginia Miracle [email_address]
Notas do Editor
- Think in terms of the “Engagement Value” that answers the question of why people would care to spend time with your brand experience or share it with a peer. All “Creative Briefs” should have an Engagement Value section in them. In short, “engagement” is the new criteria for “creative.”
- Conduct the usability testing on the beta site? This is something we could help with and may provide unique value to your proposition. Also, you could consider adding a research component as a part of the program. Since this is a new service launch via the web site we could do some micro targeting research to profile and map potential consumers of the service - both individuals and corporations (HR/training managers). This research could help determine the best propects for this kind of service as well as core messaging that could influence service interest and use.