pizza hut i-phone application increase the rapid business growth innovatively it leads to increase in sales and profits. moreover this application is customer centric.

1. Pizza Hut iPhone
Application
Presented by: varuntej

2. Introduction
• The Web site is simple.
• Its visual appeal makes online ordering faster, more
intuitive, and less prone to error.
• “Killer App” is the name given by many to Pizza Hut's
iPhone application, which was named the #1 Branded
Mobile Application of 2009 by Forbes magazine.

3. Customers centric
• Pizza Hut's social‐media and mobile strategies
focus on the three fundamental premises of:
 listening,
 engaging,
 and exciting its customers.

4. Pizza hut iPhone application ad
• https://www.youtube.com/watch?v=Ojw8I1CFu-w

5. Observations from the video
Features regarding to
product
• Build their own pizza
• Resize your pizza base
• Own choice of sauces
• Drag your pasta
Features regarding to
application
• Calculated based GPS
• It creates a
convenient, consistent
way for consumers
• Building trust

6. Customer persona

7. campaigns

10. Performance of the campaign
Increase brand engagement
• 1.2 mn downloads
• Featured icon
• Ranked in the top15
• Won several industry
awards
Increase mobile sales
by20%
• Generates US $ 1 mn
in sales
• Game changing

11. conclusion
• What we learnt from this ?