1.
We are Bolo Live
Empowering content creators to
actively engage with their fans
globally.
P.1/2

2.
Content
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About the Brand
Target Audience
Brand Personality
Communication
Guidelines
Color Palette
Typography
Photos & Videos
Social Media
Design
Icons
Campaign
Guidelines
Visual Guidelines
Brand Identity Prism

3.
This document establishes guidelines to ensure
consistency, clarity & effectiveness in the way
Bolo Live brand is communicated. The aim is to
create a unified brand identity that will generate
a high top-of-the-mind recall among our users.
We want to remain focused to build crediblity
among users.
These guildelines will help the content creators
within Bolo Live, third parties hired by us
& stakeholders seeking to feature with us
understand our brand story, goals & how they
can strengthen our brand identity.

4.
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Bolo Live is a social live streaming platform
enabling the democratization of monetization for
content creators.
Driven by the active engagement of live
streaming, Bolo brings together content creators
and consumers basis their common interests
and love for the content, gamification, and
community.
About the brand

5.
Our Brand Story
Can someone make a living by just live streaming
content of their choice? Can deserving content
creators not be bound by what brands want them
to create as well as can scale their earnings by
scaling the active engagement with their fans?
This is what forms the backbone of Bolo Live, a
platform that witnesses creator earnings shoot
up every day with the creation of content they
love and not what gets dictated to them.
This has become a life-changer for many,
allowing creators to make enough earnings to
pay home EMIs, pay fees of their children, upgrade
their lifestyle by buying gadgets, high-end bikes,
and amenities of choice for their home!
The trend is only moving onwards and upwards!!

6.
Mission
Vision
Purpose
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Innovate, Gamify, and Empower to be a content
platform that positively impacts billions of lives.
To become the most loved social streaming
platform that thrives on the culture where both
content creators and consumers feel safe,
growing, and getting enriched every day.
To become the largest social streaming platform
by empowering millions of live streamers to
monetize their content and have an actively
engaged large fan base globally.

7.
Values
Why Us?
- Monetise the time spent on Internet
- Language is not a barrier
- Unlimited dose of entertairnment
- Connect with favourite live streamers
- Believe in power of compounding
- Platform to create, inspire, explore
- Easy User Inerface
Learn, Un-learn and Re-learn

8.
2.Target Audience
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Each and every content lover out there.
Every Indian household where content lovers like
engaging with their favorite content creators;
watching their live streams, interacting, playing,
and chatting with them to build a constructive
content ecosystem where each stakeholder
derives value.

9.
3. Brand Identity Prism

10.
4. Brand Personality
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Bolo Live is the brand that connects & excites the
young generation. Few keywords that describe
our personality:
1. Young & Fun
2. Spirited/Straightforward/daring
3. Imaginative
4. Cool/Youthful
5. Unique
6. Contemporary

11.
5. Communication
Guidelines
Effective communication is the core for
marketing strategies. No matter what
advertisement, collateral - This is the
particular voice which has to be our
reflection.
“It’s not what you say, “It’s how you say it”
WE SAY IT WITH
Humour: We incorporate observational
humour in our brand. Anyone seing a
creative must be like - Oh, its me! For this
we need utilise our audience interest, what
they do, what they love, what unites them,
what unites them, what embarasses them.
We poke out that harmless fun & bang!
Also, Topical Humour: We always have to
observe the trend & tap on the pulse when
it comes to current affairs.
Elaborating more about the ways we achieve
the humour are through word play, using a lot of
rhymes, puns & use hinglish (when required) to
keep it casual friendly approach.
& Pinch of Positivity: We are here to inspire & help
the users to achieve their best potential.
To achieve this, think of ourselves as Aamir khan
from 3 idiots who is funny & inspiring at the same
time.

12.
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Do’s
Friendly & Uplifting: We got to mantain a friendly
& cheerful tone which helps people to engage
& open up & do more - be it our streamers or
people engaging on any channel.
Effecient & Clear: We address the issue & work
hands on to solve it. Our users are our priority &
our communication should reflect that.
Passionate & excited: We love what we do &
appreciate what people bring to our app, (as
long as it follows the guidelines). It excites us &
our communication must demonstate that.

13.
Disrespectful & Discouraging: These two
have no room in our system. Sometimes, no
communication is also discouraging. We have to
be mindful here.
Dull: We are an entertainment platform where
we encourage interaction, gamification & we can
never sound boring or out of energy.
Dont’s Slogan & Tagline
Slogan:
It’s Show Time
Tagline:
India’s no. 1 Live Streaming app

14.
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6.Visual Guidelines
Our Visual Identity should follow all the guidelines
listed so that Bolo Live is instantly recorganizable.
We are in process of building an outward
expression of the brand which reasonates with
our product & platform.
An identity which is just not about pretty stuff but
has a story to communicate. The purpose is to be
Distinct: To stand out in a crowded marketplace,
brand identity plays a strong role. We create a
consistent, cohesive presentation in order to
stand out.
Connected: Pretty visuals are good but not
enough for us. We are here for an impact & story/
meaning add impact to visuals.
Memorable: Everything we create reflects the
brand, thus need to present a simple, minimal
but meaningful approach. From website, to
your social media, to your sales brochures, a
strong identity is the key to elevating our brand
experience.

15.
Visual Tones
Keeping the brand persona & target group
in mind, chosen this tone which will be used
to describe brand across all channels.
Primary tone:
Base, Pink Gradient: It stands for passionate,
energetic, open & uncoventional side of the
brand.
Accent, Blue Gradient: It stands for carefree,
playful, creative(imaginative), supportive
side of brand.
Nuetral Color, White & Yellow: It evokes
cleanliness, freshness & symbolizes new
begining, fresh start.
Yellow color evokes enery, makes one feel
happy & spontaneous & is vibrant enough
in nature. Hence, will work great for CTAs.

16.
Logo
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The name has been tweaked from the hindi word,
bolo which means ‘speak’. We believe speaking
makes one empowered when people share their
experiences, thoughts, opinions, hobbies, hacks or
even a simple joke - we love it until a conversation
keeps going.

17.
Gradient 1 - d41218, ce2c58, b273ae
Gradient 2 - 1352a1, 00b0ce
Smallest size - 150*65.2 px
Least Spacing - 20px
Concept

18.
Logo Usage
Use of Logo with white, black & lower contrast bg:
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19.
Dont’s
Do not shrink or overstretch
the logo.
Do not use gradient logo on any
low contrast color.
Do not rotate or titl or flip the
logo.
Do not use multiple logo in
single visual.
Do not make you own version
of it, do not use extra effects
like drop shadow or gradients.
Do not use flat or any other
color in the logo.

20.
7. Typography
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POPPINS (Google Fonts)
DESCRIPTION
Poppins is a geometric sans-serif with a fairly high
x-height. It supports both Latin and Devanagari
chararacter sets.
DESIGNED BY
Indian Type Foundry
CATEGORY
Sans-Serif
NO. OF STYLES
18
AaBb

21.
b
Typo Usage
Primary Font:
Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOopQqRrSsT
tUuVvWwXxYyZz
SemiBold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOopQqRrSsT
tUuVvWwXxYyZz
Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOopQqRrSsT-
tUuVvWwXxYyZz
Light
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsT-
tUuVvWwXxYyZz
Alignment:
The text can be right/left/centre aligned as per
design requirement. Standard alignment is left
aligned.
Heading & Body Text
Digitally, the ratio of heading to body is 1:3 or
higher.
Letter Spacing
0.5%
Line Spacing
1.2 x

22.
Background Usage
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23.
8. Color Palette
Primary Gradients:
Primary Colors:
CE2C58
1352A1 f7f00b ffffff

24.
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Mascot

25.
Mascot Usage
Must not be used as a primary identifier.
Due to limited space, do not use in digital
ads.
Don’t use in formal communication.
Registration symbol must appear when
used on apparel and promotional items.
Elevate mascot use to 12 different levels
after observing how people are accepting
it.
It has to be in the same color with no added
effect - glow, saturation etc.
Do not over use it. Mascot is ambassador &
not a sales person. Use it in various formats/
poses to build relation with audience & not
to sell.
For social media, mascot is used for a
particular set of content like campaign
announcements, Tips, Quiz etc

26.
9. Icons
To showcase our Product feautures we use
minimally structured icon, that goes with our
personality.
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27.
As a platform which caters content digitally we
should provide the good quality photos/videos
which aspires people to create more.
- Use good camera or High quality smartphone.
Avoid using low quality device.
Creators Video
Quality Video with good lighting, angle, mood
which reasonates with the eventual use; should
be promoted on the page to motivate the
watchers.
Campaign Video
- A clear CTA should be identified.
- Creative communication & design template
has to be identified before every campaign
according to the content provided.
- Audio should be recorder with external setup
only & ensure background is minimised.
10. Photos & Videos

28.
11. Social Media Design
Social media is a space to build connctions with
our content that entertains while fostering brand
awareness.
Few things we should keep in mind:
Design content in a way that is useful to your
followers.
Incorporate different types of design into your
content so that people do not get bore.
Balance individual content with your overall
profile page.
Design themed content and templates.
Adjust your design based on analytics.
Profile picture on every platforn is our logo.
Cover image design should be one across all
channels.
Icons should follow gradient backgrounds.
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29.
Icons
Profile Picture Highlight Icons

30.
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12. Campaign Guidelines
To come up with a strong campaign design, we
follow a process:
Set a clear goal for every ad.
Define the problem the product or service is
solving.
Research the audience.
Brainstorm ideas (the more ideas, the better).
Narrow ideas down to several specific solutions
that will make the campaign distinctive.
Create a detailed brief.
Write highly-engaging copy.
Match copy and design keeping brand tonality
in mind.
Evaluate text and visuals against pre-set goals.

31.
Contact
This book attempts to showcase all the aspect
of Bolo Live brand we will promote. This brand
also covers some the processes we will follow to
achieve a clear communication. If you have any
query about Bolo Live brand extending outside
this book, please write it to us at -
media@boloindya.com