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Bolo live Brand Book

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Bolo live Brand Book

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As a responsible brand that is loved by millions of users already in a short span of time, it is important to have a unified brand identity for the convenience of all the stakeholders, at any given point in time. Be it our live streamers across categories, rockstar team, ecosystem partners, or anyone included in any form of brand communication; everyone should have a high top-of-the-mind recall about Bolo Live as a brand.

To facilitate the same, we launch the maiden edition of our Bolo Live Brandbook today !!

Feel free to share your views on it, as well as share across :)

As a responsible brand that is loved by millions of users already in a short span of time, it is important to have a unified brand identity for the convenience of all the stakeholders, at any given point in time. Be it our live streamers across categories, rockstar team, ecosystem partners, or anyone included in any form of brand communication; everyone should have a high top-of-the-mind recall about Bolo Live as a brand.

To facilitate the same, we launch the maiden edition of our Bolo Live Brandbook today !!

Feel free to share your views on it, as well as share across :)

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Bolo live Brand Book

  1. 1. We are Bolo Live Empowering content creators to actively engage with their fans globally. P.1/2
  2. 2. Content 1 2 3 4 78 1011 12 9 56 About the Brand Target Audience Brand Personality Communication Guidelines Color Palette Typography Photos & Videos Social Media Design Icons Campaign Guidelines Visual Guidelines Brand Identity Prism
  3. 3. This document establishes guidelines to ensure consistency, clarity & effectiveness in the way Bolo Live brand is communicated. The aim is to create a unified brand identity that will generate a high top-of-the-mind recall among our users. We want to remain focused to build crediblity among users. These guildelines will help the content creators within Bolo Live, third parties hired by us & stakeholders seeking to feature with us understand our brand story, goals & how they can strengthen our brand identity.
  4. 4. P.5/6 Bolo Live is a social live streaming platform enabling the democratization of monetization for content creators. Driven by the active engagement of live streaming, Bolo brings together content creators and consumers basis their common interests and love for the content, gamification, and community. About the brand
  5. 5. Our Brand Story Can someone make a living by just live streaming content of their choice? Can deserving content creators not be bound by what brands want them to create as well as can scale their earnings by scaling the active engagement with their fans? This is what forms the backbone of Bolo Live, a platform that witnesses creator earnings shoot up every day with the creation of content they love and not what gets dictated to them. This has become a life-changer for many, allowing creators to make enough earnings to pay home EMIs, pay fees of their children, upgrade their lifestyle by buying gadgets, high-end bikes, and amenities of choice for their home! The trend is only moving onwards and upwards!!
  6. 6. Mission Vision Purpose P.7/8 Innovate, Gamify, and Empower to be a content platform that positively impacts billions of lives. To become the most loved social streaming platform that thrives on the culture where both content creators and consumers feel safe, growing, and getting enriched every day. To become the largest social streaming platform by empowering millions of live streamers to monetize their content and have an actively engaged large fan base globally.
  7. 7. Values Why Us? - Monetise the time spent on Internet - Language is not a barrier - Unlimited dose of entertairnment - Connect with favourite live streamers - Believe in power of compounding - Platform to create, inspire, explore - Easy User Inerface Learn, Un-learn and Re-learn
  8. 8. 2.Target Audience P.9/10 Each and every content lover out there. Every Indian household where content lovers like engaging with their favorite content creators; watching their live streams, interacting, playing, and chatting with them to build a constructive content ecosystem where each stakeholder derives value.
  9. 9. 3. Brand Identity Prism
  10. 10. 4. Brand Personality P.11/12 Bolo Live is the brand that connects & excites the young generation. Few keywords that describe our personality: 1. Young & Fun 2. Spirited/Straightforward/daring 3. Imaginative 4. Cool/Youthful 5. Unique 6. Contemporary
  11. 11. 5. Communication Guidelines Effective communication is the core for marketing strategies. No matter what advertisement, collateral - This is the particular voice which has to be our reflection. “It’s not what you say, “It’s how you say it” WE SAY IT WITH Humour: We incorporate observational humour in our brand. Anyone seing a creative must be like - Oh, its me! For this we need utilise our audience interest, what they do, what they love, what unites them, what unites them, what embarasses them. We poke out that harmless fun & bang! Also, Topical Humour: We always have to observe the trend & tap on the pulse when it comes to current affairs. Elaborating more about the ways we achieve the humour are through word play, using a lot of rhymes, puns & use hinglish (when required) to keep it casual friendly approach. & Pinch of Positivity: We are here to inspire & help the users to achieve their best potential. To achieve this, think of ourselves as Aamir khan from 3 idiots who is funny & inspiring at the same time.
  12. 12. P.13/14 Do’s Friendly & Uplifting: We got to mantain a friendly & cheerful tone which helps people to engage & open up & do more - be it our streamers or people engaging on any channel. Effecient & Clear: We address the issue & work hands on to solve it. Our users are our priority & our communication should reflect that. Passionate & excited: We love what we do & appreciate what people bring to our app, (as long as it follows the guidelines). It excites us & our communication must demonstate that.
  13. 13. Disrespectful & Discouraging: These two have no room in our system. Sometimes, no communication is also discouraging. We have to be mindful here. Dull: We are an entertainment platform where we encourage interaction, gamification & we can never sound boring or out of energy. Dont’s Slogan & Tagline Slogan: It’s Show Time Tagline: India’s no. 1 Live Streaming app
  14. 14. P.15/16 6.Visual Guidelines Our Visual Identity should follow all the guidelines listed so that Bolo Live is instantly recorganizable. We are in process of building an outward expression of the brand which reasonates with our product & platform. An identity which is just not about pretty stuff but has a story to communicate. The purpose is to be Distinct: To stand out in a crowded marketplace, brand identity plays a strong role. We create a consistent, cohesive presentation in order to stand out. Connected: Pretty visuals are good but not enough for us. We are here for an impact & story/ meaning add impact to visuals. Memorable: Everything we create reflects the brand, thus need to present a simple, minimal but meaningful approach. From website, to your social media, to your sales brochures, a strong identity is the key to elevating our brand experience.
  15. 15. Visual Tones Keeping the brand persona & target group in mind, chosen this tone which will be used to describe brand across all channels. Primary tone: Base, Pink Gradient: It stands for passionate, energetic, open & uncoventional side of the brand. Accent, Blue Gradient: It stands for carefree, playful, creative(imaginative), supportive side of brand. Nuetral Color, White & Yellow: It evokes cleanliness, freshness & symbolizes new begining, fresh start. Yellow color evokes enery, makes one feel happy & spontaneous & is vibrant enough in nature. Hence, will work great for CTAs.
  16. 16. Logo P.17/18 The name has been tweaked from the hindi word, bolo which means ‘speak’. We believe speaking makes one empowered when people share their experiences, thoughts, opinions, hobbies, hacks or even a simple joke - we love it until a conversation keeps going.
  17. 17. Gradient 1 - d41218, ce2c58, b273ae Gradient 2 - 1352a1, 00b0ce Smallest size - 150*65.2 px Least Spacing - 20px Concept
  18. 18. Logo Usage Use of Logo with white, black & lower contrast bg: P.19/20
  19. 19. Dont’s Do not shrink or overstretch the logo. Do not use gradient logo on any low contrast color. Do not rotate or titl or flip the logo. Do not use multiple logo in single visual. Do not make you own version of it, do not use extra effects like drop shadow or gradients. Do not use flat or any other color in the logo.
  20. 20. 7. Typography P.21/22 POPPINS (Google Fonts) DESCRIPTION Poppins is a geometric sans-serif with a fairly high x-height. It supports both Latin and Devanagari chararacter sets. DESIGNED BY Indian Type Foundry CATEGORY Sans-Serif NO. OF STYLES 18 AaBb
  21. 21. b Typo Usage Primary Font: Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOopQqRrSsT tUuVvWwXxYyZz SemiBold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOopQqRrSsT tUuVvWwXxYyZz Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOopQqRrSsT- tUuVvWwXxYyZz Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsT- tUuVvWwXxYyZz Alignment: The text can be right/left/centre aligned as per design requirement. Standard alignment is left aligned. Heading & Body Text Digitally, the ratio of heading to body is 1:3 or higher. Letter Spacing 0.5% Line Spacing 1.2 x
  22. 22. Background Usage P.23/24
  23. 23. 8. Color Palette Primary Gradients: Primary Colors: CE2C58 1352A1 f7f00b ffffff
  24. 24. P.25/26 Mascot
  25. 25. Mascot Usage Must not be used as a primary identifier. Due to limited space, do not use in digital ads. Don’t use in formal communication. Registration symbol must appear when used on apparel and promotional items. Elevate mascot use to 12 different levels after observing how people are accepting it. It has to be in the same color with no added effect - glow, saturation etc. Do not over use it. Mascot is ambassador & not a sales person. Use it in various formats/ poses to build relation with audience & not to sell. For social media, mascot is used for a particular set of content like campaign announcements, Tips, Quiz etc
  26. 26. 9. Icons To showcase our Product feautures we use minimally structured icon, that goes with our personality. P.27/28
  27. 27. As a platform which caters content digitally we should provide the good quality photos/videos which aspires people to create more. - Use good camera or High quality smartphone. Avoid using low quality device. Creators Video Quality Video with good lighting, angle, mood which reasonates with the eventual use; should be promoted on the page to motivate the watchers. Campaign Video - A clear CTA should be identified. - Creative communication & design template has to be identified before every campaign according to the content provided. - Audio should be recorder with external setup only & ensure background is minimised. 10. Photos & Videos
  28. 28. 11. Social Media Design Social media is a space to build connctions with our content that entertains while fostering brand awareness. Few things we should keep in mind: Design content in a way that is useful to your followers. Incorporate different types of design into your content so that people do not get bore. Balance individual content with your overall profile page. Design themed content and templates. Adjust your design based on analytics. Profile picture on every platforn is our logo. Cover image design should be one across all channels. Icons should follow gradient backgrounds. P.29/30
  29. 29. Icons Profile Picture Highlight Icons
  30. 30. P.31/32 12. Campaign Guidelines To come up with a strong campaign design, we follow a process: Set a clear goal for every ad. Define the problem the product or service is solving. Research the audience. Brainstorm ideas (the more ideas, the better). Narrow ideas down to several specific solutions that will make the campaign distinctive. Create a detailed brief. Write highly-engaging copy. Match copy and design keeping brand tonality in mind. Evaluate text and visuals against pre-set goals.
  31. 31. Contact This book attempts to showcase all the aspect of Bolo Live brand we will promote. This brand also covers some the processes we will follow to achieve a clear communication. If you have any query about Bolo Live brand extending outside this book, please write it to us at - media@boloindya.com

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