NAME : VARSH SHERPURA
ROLL NO. : 91
CLASS: FY BBA ITM(B)
GUIDED BY : SUNIL SIR
SUBJECT: CASE ANALYSIS
Online Course Report On
Introduction to Marketing
Strategy And Case Analysis

Marketing management involves developing and implementing strategic marketing
programs, processes, and activities that align with wider business objectives, while
utilizing customer insights, tracking metrics, and optimizing internal processes to
achieve success.
A marketing strategy is a long-term plan for achieving a company's goals by
understanding the needs of customers and creating a distinct and
sustainable competitive advantage. It encompasses everything from
determining who your customers are to deciding what channels you use to
reach those customers.
Marketing Strategy &
Management

•Marketing
•Human activity aimed at satisfying needs and wants through the exchange process.
•Four alternative options for exchange
•Self-production
•Coercion
•Supplication
•Exchange
•Marketing Management - The process of planning and executing the conception, pricing, promotion and distribution of
ideas, goods and services to create exchange that satisfy individual and organizational objectives.
•Product Concepts - Where consumers will respond favorably to good products that are reasonably priced and little
marketing effort is required to achieve satisfactory sales and profits.
•
•Selling Concept - Where consumers would not normally buy enough of a company's products unless they are
approached with a substantial selling and promotion effort.

The four pillars of the Marketing Concept are:
Market Focus
Customer Orientation
Coordinated Marketing
Profitability
There are different views on the role marketing in a
company:
- Marketing as an equal function.
- Marketing as a more important function.
- Marketing as a major function.
- The customers as a controlling function.
- The customers as a controlling function and the
marketing as an integrative functio

A case analysis in business is a study of a business problem . Anyone conducting a case
analysis can use evidence to propose viable solutions to business problems, then provide
recommendations on the best way to implement these solutions to produce the desired
results
The aim of case analysis is for you to become actively engaged in diagnosing the business
issues and managerial problems posed in the case, to propose workable solutions, and to
explain and defend your assessments— this is how cases provide you with meaningful
practice at being a manager.
Case Analysis
Objectives And Benefits
Ability to see a relationship between phenomena, context, and people. Flexibility to collect
data through various means. Ability to capture the context and lived reality of participants.
Flexibility to be used at various points in a research project, including pilot research

•When looking at a Case Analysis you are reviewing:
•The performance of an organization over a period of time.
•Information on the organization's history and operational environment.
•Data in functional areas of marketing, finance, operations and human resources.
•Realistic situations and looking at the decision making process.
•The objectives of Case Analysis are:
•Apply theoretical knowledge to practice.
•Learn independently and apply answers to practical problems.
•To get into the habit of diagnosing a problem, analyzing and evaluating possible functional solutions.
•There are four key financial ratios:
•Profitability Ratio
•Leverage Ratio
•Activity ratio
•Liquidity Ratio