1. Using LinkedIn for Job
Searches & Career Success
Content contributed by
Amy Gannon and Vanessa LaCoste

2. Overview
 LinkedIn Intro
 Why get on LinkedIn?
 How to create a proper LinkedIn profile
 What recruiters look for in a profile
 How to create custom job searches
 How to brand your profile
 Questions / Consult with a Kforce Representative
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3. LinkedIn Intro
 Introduced in 2003
 Largest professional social networking site in the world
 To date has over 300 million members globally, 110M+ are in the US
 Represents nearly 80% of the entire US workforce
 Allows anyone to create an online presence, professional online resume,
and web page that is searchable
 Over 39 million students and college graduates have joined
 LinkedIn's fastest-growing demographic
 Over 40% of users check daily
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4. Why get on LinkedIn?
 Professional Online Presence
 Create an identity online
 Stay connected
 People who know you can share your resume
 Knowledge share/industry discussions
 Your LinkedIn profile is your online resume
 User friendly, easy to update and keep current
 Ability to search for jobs
 Opportunities come to you
 Recruiters are always looking for passive job seekers
 You may find an opportunity you didn’t know you were looking for
 Industry news
 Get the latest news and industry insight through feed articles and discussion groups
 Be in the know about what your network is talking about
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5. Creating a Proper LinkedIn Profile
 Post a professional picture
 Makes you more real and 11 times more likely to be viewed
 An image that makes you relatable/likeable (not sterile/staged)
 Click “change photo” when scrolling over photo area
 Add contact details
 At least an email so your able to get contacted and stay current with the project
management space
 Create a headline
 This adds the most weight to your LinkedIn profile searchability/SEO
 Your unique value proposition
 Project Manager Seeking New Opportunity, Sales Rep | Helping Companies Grow
 Contact information in your headline is against LinkedIn’s terms and conditions
 Summary
 What you do, what you’re good at, top accomplishments, interests, specialties,
industries, clients, etc.
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6. Creating a Proper LinkedIn Profile
 Experience
 Lists your position at each job
 Title, employer, responsibilities and accomplishments
 Showcase what you currently do and have done in past positions
 Include searchable terms
 Keep this information up to date
 Measurable results (i.e. #, $ - size of a project, cost savings, new business)
 Include accomplishments, goals/initiatives
 New features
 Increase your visibility and credibility
 “Add media” allows you to include document, photo, link, video or presentation
 Add a personal website or link to an online portfolio
 Link your Twitter account
 Additional Sections
 Honors & Awards, Volunteer, Education, Additional (Interests, birthday, etc)
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7. Creating a Proper LinkedIn Profile
 Recommendations
 Build your credibility
 Someone might know the person who recommends you- Madison is a small city!
 Recommend at least 3 from a supervisor and/or colleague
 Thank your colleagues for recommending you and consider returning the favor
 Endorsements
 Allow other users to endorse you for a specific skill and it will rank your skills
respectively
 Recommend having at least 5 skills on your profile (this factors into your searchability)
 You can manage what others endorse you for
 Profile “Completeness”
 “All-Star” profile strength is ideal
 LinkedIn will guide you through aspects of your profile that you haven’t completed
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8. What Recruiters Look For
 Conduct searches based on key words in your profile
 Your past experience (description, project or portfolio links)
 Tools/technology you’ve used
 Your recommendations and endorsements give credibility
 The number of connections you have gives credibility
 A way to contact you to share a potential job opportunity
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9. Creating Custom Jobs Searches
 Search by job title, keyword or company name
 Ability to filter by location (city, state)
 Your job search activity is private
 Click “Advanced” next to the search bar and you can filter jobs even more
by:
 Company
 Location
 Date Posted
 Job Function
 Industry
 Experience Level
 Upgrade your account to access salary postings
 If you see a posted position at a company that you know someone at,
reach out to them to see if they can give you a referral
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10. Branding You Profile
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 Everyone has a “brand” online just as we have reputation
 What you post
 Be a subject matter expert
 Your profile picture
 Professional and likeable
 Who you’re connect with
 How you conduct yourself online impacts your
brand

11. Questions?
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One-on-one consultation with a
Kforce Representative
available to discuss your LinkedIn profile