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Van Khuu Resume

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Van Khuu Resume

  1. 1. VAN KHUU National Promotions Manager Result driven and well-rounded Marketing professional with over 10 successful years in managing effective marketing strategies, campaigns, website, events and projects on time and within budget. Extensive skill set with proven ability to learn fast and work smart. Directly leading a team of 3 Graphic Designers, coach and mentoring a Marketing Junior. Professional Experience  Communicate, build and manage a powerful brand identity to support overall business goals.  Manage all graphics requirement including creative briefs, advertising, POS, packaging, catalogues, social media and eDM.  Increase graphic team productivity by introducing new ticketing system to effectively manage their workload and priorities.  Empower the sales team with a DIY flyer creation program for greater brand consistency. Secured external subsidy for over 65% of the development cost.  Oversee promotional campaigns and manage effective relationships with external agencies and key stakeholders.  Manage and maintain website with internal CMS. Initiated SEO program to increased website traffic by 50% in 2 years.  Achieved over 130% growth in CRM database and loyalty program in 2 years, with integrated marketing automation systems, promotions and events.  Manage multiple incentive programs with an average budget of $1million for B2B and $500,000 for B2C strategies.  Branded promotional item procurement, including all creative aspects, negotiations and inventory management.  Plan and execute sales and marketing events including conferences, roadshows and special events, with effective use of Gantt charts and resources.  Prepare monthly analytical report on key marketing projects and results to support business objectives. National Promotions Manager Marketing Communications Manager Marketing Communications Assistant Sales & Marketing Assistant 2003 2006 2009 2012 2015 Current Company  Makita - Industrial Power Tools  Pelikan Artline Pty Ltd - Office Supply  Nodtronics - Software  Bing Lee - Electronic Appliances  MobileCiti - Telecommunication Education Bachelor of Commerce: Marketing, Hospitality Management and Tourism. University of New South Wales Distinction Award Certificate IV in Frontline Management. Kenvale College Skills  Microsoft Office (Word, Excel, PowerPoint, Outlook and Project)  Adobe Suite CS6 (Photoshop, InDesign and Illustrator)  Website Content Management System (Joomla)  eDM and Marketing Automation Systems (Mautic, MailChimp and Constant Contact) Achievements  Long service award with successful career progression.  Inspiration team leader with a hands-on approach.  Maximise marketing budget with record cost saving initiatives and negotiations  Drive a highly successful CRM database and loyalty program.  Memorable special event management with effective project plan and timeline. Languages (Fluent)  English  Vietnamese  Chinese (Cantonese) References Available upon request Contacts 0404 040 004 vmkhuu@hotmail.com

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