• Prioritize the projects that
enhance value. • You cannot deal with modern problems using antiquated systems. • Creativity needs to come from everywhere, not just the C-level. • Stay focused on what moves the needle. RAMON BAEZ @RamonfBaez | HEWLETT-PACKARD SENIOR VP & CIO

• Seek not to influence,
but to be influenced. • It‟s not about where the budget sits, but where the conversation starts. • Marketing influence is market strategy built from the influence of others. • As marketing fuels up, so does IT and everyone ends up at the same table. JOHN TASCHEK @jtaschek | SALESFORCE.COM VP OF STRATEGY

• Don‟t chase shadow IT,
chase innovation. • Technology is ubiquitous. • Embrace social media as a means of doing business. • Work at the speed of your customers, not the speed of your processes. ANDI KARABOUTIS @AndiCIOatDell | DELL VP & GLOBAL CIO

• There are no IT
projects, only business projects. • Business executives should have higher expectations of IT. • CIOs can use social channels to stay current and well informed. • Connect to new sources and influential people. KIM STEVENSON @Kimsstevenson | INTEL CIO

• IT must develop a
deeper understanding of the business through collaboration. • In order to move forward, you must abandon the past. • CIOs must cultivate a culture of agility and customer service. FRANK MODRUSON @Accenture | ACCENTURE CIO

• Position is what angle
you want to take. Message is how you deliver that single position to the audience you want to reach. • When can we be digital first, when can we be digital only and when do we need to be digital to be on top? • If you focus on what your end customers want everything else takes care of itself. JONATHAN BECHER @jbecher | SAP CMO

• It‟s all about the
outcome, not who has authority. • Good people trump bad organizational structure every time. • Spend your time on outcomes. MIKE CAPONE @MikeCaponeADP | ADP CIO

• IT must enable people
who come to work to make a difference and to have an opportunity to contribute. • Rapid delivery of quality services bolster strong business partnerships. • CIO is a choreographer or a conductor of an orchestra, bringing various services together to co-create value. CASEY COLEMAN @caseycoleman | General Services Administration CIO

• The foundation of crowdsourcing
is built on trust. Trust the crowd. • Social amplifies voices and choices. • CIOs must empower CMOs to focus outwardly. • Luck favors the people who are willing to grind it out. GUY KAWASAKI @GuyKawasaki | ALLTOP FOUNDER

• CIO owns the platforms
to deliver Big Data, but the CMO owns the results of Big Data. • The source of influence is becoming the source of education – be the source of influence. • The market is moving in the direction of ad-hoc decision support – CMO and CIO must collaborate to deliver value. MIKE FAUSCETTE @mfauscette | IDC GROUP VP

• The last decade of
the enterprise was defined by mass collaboration, the next decade will be defined by mass integration. • IT should be the information enabler. • If you're not the simplest solution, you're the target of one. • History repeats itself in the technology industry. Pay attention to where customers are going. AARON LEVIE @levie | BOX CO-FOUNDER & CEO

• Continuously add value to
a customer‟s experience. • Don‟t forget the importance of face-to-face interactions. • Deliver integrated campaigns for a multi-touch world. CHIP COYLE @Infor | INFOR CMO

• Social media cuts through
organizational hierarchy. • Technology is bigger than IT. • Ideas do not become reality without CMO and CIO collaboration. MARK P. McDONALD @markpmcdonald | GARTNER GROUP VP

• Know your customers. •
IT infrastructure is a business asset. • Big Data rewards customer engagement. FRED KIRSCH @Fred_Kirsch | KRAFT SPORTS PRODUCTIONS VP OF CONTENT

• Great culture attracts great
employees. • Answer customers‟ questions before they ask. • Content can be the magnet that pulls new customers in. BRIAN HALLIGAN @bhalligan | HUBSPOT CEO

• Maintain a winning attitude.
• Cultivate a culture of teamwork across all departments. • Adore what you do. Passion drives excellence. JAY WESSEL @celtics | BOSTON CELTICS CIO

• You can't default to
"yes" or "no," you need to be strategic in your decisions. • Take care of the basics, then take care of the parts that help the business. • Theories are no match for field experience. BEN HAINES @bhaines0 | PABST BREWING CO. CIO

• Know what your customer
wants and deliver it. • Build upon social interactions. • Learn to read between the lines of data analytics. LAUREN BROUSELL @LBrousell | CIO MAGAZINE STAFF WRITER

• Don‟t speak at people,
engage with them. • People want to know you‟re listening. • Customers are your best influencers. Choose your influencers wisely. STEVE GILLMOR @stevegillmor | SALESFORCE.COM HEAD OF TECH MEDIA STRATEGY

• CIO is an internal
coach, bringing innovation and ideas to the business, orchestrating the use of various technologies. • Promote an open and adoptive culture. • The relationship between the CIO and CMO is key to digital business transformation. ANDREW WILSON @Accenture | ACCENTURE CIO

• The centerpiece of your
world is your customers. • Encourage your customers to engage their networks on your behalf. • Communities extend the shelf life of social interactions. WENDY LEA @WendySLea | GET SATISFACTION CEO

• Convince your colleagues that
working together will yield stronger systems. • IT no longer has the option to say, „It is what it is.‟ • If you‟re given a shot, take it. MARC TOUITOU @SFCityCIO | CITY OF SAN FRANCISCO CIO

• Put the right people
in the right place doing the right things. • Nobody wins on their own. You need a great team behind you. • When collaborating, find people with the right skills. SHAWN PRICE @ShawnPrice1000 | SUCCESSFACTORS PRESIDENT

• Leaders know how to
put together the right teams. • Success depends on best use of individual talent to support the team. • An assist is as important, if not more, than scoring. JO JO WHITE @celtics | BOSTON CELTICS FORMER NBA PLAYER

• Business model innovation is
just as important as technology innovation. • Solve customers‟ problems, not yours. • Social media marketing must be handled in-house. EVANGELOS SIMOUDIS @esimoudis | TRIDENT CAPITAL SR. MANAGING DIRECTOR

• Digital Business Transformation is
hard because humans are involved. • Innovation and technology are important in any business strategy discussion. • The CIO must ensure that the technology supports the brand‟s mission. • Build trust in your brand. RAY WANG @rwang0 | CONSTELLATION RESEARCH INC. FOUNDER

• Be open to innovation.
• Social accelerates contribution. • Default to the cloud. • To better the customer experience, you must fully understand it. JOANNA YOUNG @unhcio | UNIVERSITY OF NEW HAMPSHIRE CIO

• Mobile-first is expected. •
Use social media as your personal learning network. • You cannot stay relevant with a command-and-control mindset. Collaborate to co-create value. PHIL KOMARNY @PhilKomarny | SETON HILL UNIVERSITY VP IT & CIO

• Culture eats strategy. •
Mobile first, social always. • To stay relevant, be part of the conversation. STEPHEN DIFILIPO @S_dF | CECIL COLLEGE VP & CIO

• It all comes down
to culture and purpose. • We are in the age of advocacy. • Skills can be taught, passion can‟t. • Engage your brand advocates. EKATERINA WALTER @Ekaterina | BRANDERATI CO-FOUNDER & CMO

• Marketing has become fragmented,
empower advocates. • Influence is not scientific, its talking to people. • If you have to tell someone you are influential, you are not. ANDREW GRILL @AndrewGrill | IBM GLOBAL PARTNER, SOCIAL BUSINESS

• Social media enhances communication
effectiveness. • IT needs to be accessible. • React fast and move priorities to meet customers‟ demands. KELLY WALSH @EmergingEdTech | THE COLLEGE OF WESTCHESTER CIO

• Smart companies don't focus
on technology, they focus on positive outcomes. • Companies must strive to be “customer focused.” • Listening is the prequel to action. • People partner with companies that share their values. PAUL GREENBERG @pgreenbe | THE 56 GROUP PRESIDENT

• Experiment. Learn. Apply. Iterate.
• Just like any organization, IT has to prove why they exist. • Control is both an illusion and a delusion. Control is for beginners. • Innovation is taking stuff that exists and putting it together differently. DEB MILLS-SCOFIELD @dscofield | MILLS-SCOFIELD, LLC OWNER

• If you want to
be influential you need to add value. • Be great at communicating your story and be useful to others. • Influence > popularity. FLEMMING MADSEN @FlemmingMa | ONALYTICA FOUNDER

• Good Communication is about
mutuality. It‟s not about me, it‟s not about you. • Leave your ego at home. • Our goal is to make someone feel heard and understood. • Don‟t tell people what to do. Engage them. KARE ANDERSON @KareAnderson | SAY IT BETTER AUTHOR & SPEAKER

• Be interesting. This can‟t
be automated or bought. • Content should be a conversation starter. • Useful data, not the free stuff, has earned social capital. MARSHALL KIRKPATRICK @marshallk | LITTLE BIRD CEO

• We all have to
look at government in a different way. • The rip and replace approach of introducing innovation can be catastrophic for government. • We are trying to make an intimate connection with the citizens of the nation by harnessing social and mobile. KRISTIN D. RUSSELL @KristinDRussell | COLORADO CIO

• Knowing who to ask
can be as important as knowing what to ask. • Learn how to leverage customers to sell more product. • Companies can‟t control how a product is used. • You can‟t manage customer experience. ESTEBAN KOLSKY @ekolsky | THINKJAR FOUNDER & PRINCIPAL

• If you are the
only one talking, what are you going to learn? • People do business with people, not logos. • Businesses need the right tools to adapt in real time. MARK FIDELMAN @markfidelman | EVOLVE! INC. CEO

• The risk of not
doing social is actually much bigger than the risk of doing it. • The Chief Digital Officer is becoming the next generation CIO. • Social media is bigger deal than the printing press was. • Social allows business to be faster than ever. DION HINCHCLIFFE @dhinchcliffe | DACHIS GROUP CHIEF STRATEGY OFFICER

• Executives must develop data
analytical competencies. • Inspiration in the enterprise comes from the customer. • Know what the consumer needs and deliver it. NENSHAD BARDOLIWALLA @nenshad | PAXATA CO-FOUNDER & VP OF PRODUCTS

• 90% of our behaviors
are driven by our subconscious brain and only 10% of decisions are made by intellect. • We all crave safety, belonging and mattering. • Instead of telling people what to do, ask questions in a tone that is curious and fascinated. CHRISTINE COMAFORD @Comaford | CC ASSOCIATES AUTHOR & STRATEGY CONSULTANT

• CMOs sit at the
intersection of creativity and strategy. • Make Big Data work for you. • Engagement trumps consumption. STEVE MANN @stevemann | LEXISNEXIS CMO

• The best people won‟t
work for companies that aren‟t social. • CMOs must take advantage of the analytic opportunities of big data, or they will drown in it. • Cultivate multiple skillsets to understand the big picture. NAOMI BLOOM @InFullBloomUS | BLOOM & WALLACE MANAGING PARTNER

• The passion for work
is what separates good CIOs from great ones. • CIOs must embrace IT Consumerization. • Transformative CIOs serve as true business executives. • Digital transcends social media. MICHAEL KRIGSMAN @mkrigsman | ASURET, INC. CEO

• If you are not
helpful, you are not influential. • Your brand is what people say about you when you‟re not in the room. The web is the room and it‟s social. • Modern CMO: storyteller, scientist, artist, customer advocate, technologist, designer, experience architect. • Culture is what happens when the manager leaves the room. Empower your employees to delight customers. VALA AFSHAR @ValaAfshar | EXTREME NETWORKS CMO

CXO-Talk.com Twitter.com/ValaAfshar HuffingtonPost.com/Vala-Afshar Special thanks:
@mkrigsman, @JimMacLeod, @WillCarl5000, @Cam_Marchand, @carey_mercier