2. Use of Conventions -Front
Cover
 Throughout the front cover various conventions
where used to generalise a typical Hip-Hop/
R&B music magazine.
Masthea
d
 I used shorter sentences, which helps the audience
to get a quick glance of what information
is held within the magazine, “Vyper is back” – although short, the
audience can automatically know what the word “back” implies.
Similarly to “XXL” magazine, the masthead is surrounded by a red square
which makes the letterings stand out more.
 The background is coloured in using a gradient filler, the customisation
of the background makes the front cover visually interesting to view and
helps focus the main image.
 The use of colours are consistent throughout the front cover, colours such
as blue, red and black are kept all through the magazine. Hip Hop
genres involve a diverse range of colours which also helps attract males
females.
 The word “EPIC” is in clear large lettering, not just to make it more visible
but to portray a visual link between the word “Epic” and surpassing the
ordinary. Making this magazine, the best.
Barcod
e

3. Use of Conventions –Content
Page
The content page is visually attractive
towards it target audience, the content
page has a title and also an image of
the front cover which you would
generally find on a content page in a
music magazine.
In addition, the colour scheme remains
consistent, which enables a
professional look between the front
cover and the content page.
The listings go in order, with page
numberings next to the images.

4. Use of conventions – Double
Page
Title Additional
information, (competition)
Page
number
My intentions
where to make
the double Additiona
page spread l images
exquisite in
order to
introduce the
artist in a grand
style. Opposing
the genre as its
less classy in Bold
the Hip-Hop lettering
genre. to make
Text flow text
around stand out
image
Main image

6. Particular social groups
 My Magazine is purposely geared towards the middle class social
group. The representation in which it gives out, are that nobody
should be stereotypically judged and that with hard work and
commitment anybody in a any social group can achieve their aims
and goals if followed.
 You can see the confidence and determination the sturdy look and
confident look of my main image (artist) on the front cover.
 My artist (character) was purposely chosen to be from a urban part
of London, which counter attacks any views of
Londoners, especially in the south east side of teenagers being
violent and anti social.
 Although hip hop can be argued of not being “classy” , if used
appropriately and in a professional manner there is definitely a
sense of seriousness and proficient work in the world of Hip Hop

7. Social groups and stereotypes
These two images contradict each other, although the image on the right is off
three artists, who are now very much successful ( they where originally raised
and bought up amongst other teenagers who are stereotypically viewed as the
image on the left). My music magazine opposes these views of teenagers.

9. Type of media distribution
My magazine contents involves wide uses of images and lot of colourings
with trendy fonts. What that means is that distributors must be able to
provide printing and distributing with a wide range of different designs to
major outlets and clients, my magazine is targeted to a mainstream
audience, that is where most sales are generated.
From research, the most appropriate institution or
distribution group would be “FuturePLC” – what made
this company appealing is that they offer a wide range
of designs, have experienced editors and the latest
technology in media production. An ideal choice of
company to approach if “EPIC” was to be launched.

11. Audience for my magazine
 My target audience for my music magazine as
stated on my audience profile are a common
group.
 16- 24 year olds who favour Hip-Hop/ R&B
genre of music, Rap can also be added to the
list.
 Gender is not specific, my music magazine is
targeted to both sex groups.
 Who my audience for my magazine can be
obtained from the target audience profile.
 The audience of my music magazine are very
generic and can be stereotypically viewed as
young adults who enjoy party going, living a
fun and exhilarating lifestyle. But there are
many factors contained within the magazine
that apposes mystery views of young adults
being foolish about life and do not appreciate
work in society.

13. Attracting audience
 In my personal opinion, I too can fit in the profile of my target
audience, therefore I had much easier way of knowing what would
attract my audience, if it had attracted me.
 My front cover is consumed by a female, who was chosen
specifically, as she has the features to look attractive, this as a
result would draw attention to both sexes. But the image alone
cannot be the only source to attract my audience. The colour
scheme of my magazine was blue, red and white/black. They where
not too intense and where not too light, making this magazine
attractive towards both male and female.
 The images that where used in the content pages where specifically
of males and females from the age group 16-24, which can help my
readers to form a relation and a better understanding.
 The type of language used in the magazine where slightly less
formal and would be most commonly used amongst my age
group, the words are not difficult to understand and are still in a

14. Attracting audience II
Elegant Font
Exclusive information
Style, adjacent to a bold
and striking text.
Confident Look, Pouted Main image is
lips appealing to attract clear, facial expressions
the male/female makes the magazine
audience more interesting and
eye catching.
Colours are attractive
towards the eyes. Less Cap to give the “Urban
vibrant, which makes Feel”
the main image stand
out more.
Use of artistic text

16. Technologies
Throughout the course of making my music magazine, I had to use various
software's and hardware's to construct my magazine.
At the start, before using any technologies, I started of using the simplest of tools;
a pencil, a paper and of course a rubber. From the sketches and rough drawings I
was able to draw a skeleton for my magazine. Then using the following
technologies I was then able to create my magazine.
 Software's – Adobe Photoshop-CS5 (to create my music magazine, Photoshop
was one of the software’s available to edit my music magazine to a high
standard), Internet Explorer (to research music magazines and obtain
secondary information), Microsoft Word ( to type the contents of my music
magazine, check my spelling and grammar for any misuse of
punctuations), Microsoft PowerPoint (to show evidence of my work).
 Hardware – Digital SLR Camera, Mobile camera ( to see the difference
between the quality of the images), Scanner ( to import hand drawn designs ).
 I have learnt how to use all of the mentioned software’s and hardware’s, to a
high quality standard.

18. Visual Progression– Front
Cover

19. Progression
 Evidently, at the very beginning of this project I had lacked knowledge on many
media terms, undiscovered efficient and beneficial ways of producing media
products and how technology has played a vital role in the completion of my
project ( Music Magazine). From secondary research, self learning and the
valuable aid of teachers, I was able to attain relevant skills and techniques
which has significantly broadened my knowledge in terms of media
production, opening an insight of what possibilities can be achieved from a
pencil and pad to editing on professional software's such as Adobe Photoshop.
 I am guaranteed that I had achieved a vast amount of useful abilities in creating
media products, I am also sure that this project was crucial in helping me
develop those skills which I find enjoyable to learn and beneficial for many
opportunities if I work with any future work.
 From only knowing how to edit colours and shapes, to fully customising the
attributes of layers, working with compositions, altering intensities of light/
colour, manipulating shapes/ text to my own specifications, where just a handful
of knowledge and skill I had learnt, the fascinating part is that with the advances
in technology, I am still able to learn more and more.
 Personally, I believe I have gained substantial amounts of information and
would like to work with other media products in the coming future.

20. Conclusion
 My previous version of my music magazine did not completely suite the genre type of Hip Hop, as
a result I had to re shoot and collect images with different props to make it relevant to the genre
such as baseball caps. The main front cover of my new magazine was altered to a great extent in
comparison to my previous version. The background was stripped of and replaced with a plain
white background and the main image was replaced with the intention of having high quality
image. The result of this instantly made my magazine appear more professional. The colour
scheme was reduced to mainly two colours, dark red and white. This was kept throughout the
entire magazine which adds to the contingency and keeps the professionalism throughout the
content and double page spread. The layers on the content page made more sensible to read
because of the composition of the letterings and separated titles, whereas in the previous version
my music magazine looked disfigured and did not keep the same style and format through each
page. My double page spread in the new version contained more visual effects , such as a faded
image in the background and had a main title to highlight the purpose of the content. The
previous version had no title and the colour scheme was too mixed, which made the double page
spread look un professional by having no relevance to the entire magazine itself. Overall there
has been a major visual change to the my music magazine, the final version looks and fits the
genre of my intention, Hip Hop, with the same colour scheme provided throughout the entire
magazine and the use of planned composition and layering created a professional music
magazine which is adhering to Hip Hop characteristics of challenges, challenging the ideology of
Hip Hop as being not serious in comparison to other genres such as classical and jazz. And it
surely does not seem like a woman's pop magazine such as my previous version.