Global Startup Platform_Business Model Report_2012

Global Startup Platform TEAM

Global Startup Platform
OEP Report v.1

“WHEN ENTREPRENEURSHIP
BECOMES A LIFESTYLE”

07.07.2012

Business Model Report ǀ GSP Team

Project Description ..................................................................................... 3

Marketing.................................................................................................... 4
Marketing segmentation .................................................................................. 4
GSP – The Strategy .......................................................................................... 7
Phase 1: Buzz .............................................................................................. 7
Phase 2: Targeting ...................................................................................... 8
Phase 3: Sustenance ................................................................................... 9

Distribution............................................................................................... 10

Partnerships .............................................................................................. 11

Costs ......................................................................................................... 15
Project Costs ................................................................................................. 15
NPV Calculation and payback period ............................................................. 17

Sales ......................................................................................................... 17

Revenue Model .......................................................................................... 17
Problems ....................................................................................................... 17
Services and Revenue Models ........................................................................ 19
Revenue Models in detail ............................................................................... 23

Future Research ........................................................................................ 24

About the Team ......................................................................................... 26

Version of the Document ........................................................................... 27

List of Figures ........................................................................................... 27

List of Tables............................................................................................. 27

Copyright ©2012 GSP team. All rights reserved.
Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 2


Project Description

Global Startup Platform is an international online platform for the
entrepreneurs, startup teams, investors/business angels, venture funds,
mentors, universities and research centers that are involved in
entrepreneurship/innovations activities and work on creating ventures.

Our vision – there is no barriers for starting a venture being only online.

Our mission is to develop and stimulate entrepreneurship climate and
ecosystems in efficiency-driven economies1.

Main idea behind is to create an virtual social network/incubator where all
listed users (customers) could meet and find assistance, information, knowledge
on their particular topic about startups, find teams, share connections.

We are creating international virtual community not a physical location such as
Silicon Valley, or Famous Triangle. Unlike existing worldwide online incubators
and platforms our market is primarily Russia, CIS and developing countries
which have lack of entrepreneurship activities or some problems with them
(corruption, absence of mentors or venture capitalists, poor investment climate,
high costs of starting up business, poor access to international or global
markets). Moreover, unlike other virtual incubators we want to create unite
platform where customers could satisfy their needs in several categories of
services:

1 In efficiency driven economies, government focus is (or should be) on getting labor and
capital markets working more properly, attracting foreign direct investment and educating the
workforce to successfully adopt technologies developed elsewhere. The key processes in
moving from the first to the second stage are capital accumulation and technological
diffusion (Wennekers et al., 2005). Even though these conditions are not directly related
to entrepreneurship in the Schumpeterian sense of “creative destruction”, they are
indirectly related since the development of markets will also attract and enable more
opportunity based entrepreneurship. Main examples of these economies are: BRICI countries,
Turkey, Mexico, South Africa, Argentina, etc.



1. Funding & Financing (through matching investors and entrepreneurs)
2. Education of customers (mainly entrepreneurs)
3. Team Building services
4. Community / Professional Community / Social Network
5. Consulting services (e.g. Testing and verifying business model of each
project that is registered in our platform, promotion, etc)
6. DataBase of Best Practices & Failures
7. DataBase of Startup/Business Ideas
8. Entrepreneur's ToolKit
9. News
10. Investor's Toolkit

Marketing

Entrepreneurship market is a growing market, it has a lot of activities and
passionate young people.

Marketing segmentation

1. Entrepreneurs:
• Who they are: Young people, fresh grads and little experience (age 20-
35, High or unfinished High Education, Blr, Ms, MBA, Engineers, males,
females).
• What they want: Fund, mentorship, education, find team mates,
networking, how to startup in right way, how transfer dreams to real
life.
• How they behave: Very active, search for investors and mentors,
search for teams or partners.

2. Investors:
• Who they are: Business men/ women, huge experience (age 30-60,
MBA, financial background).



• What they want: Invest their money in profitable startup.
• How they behave: Receive business plans and filter startups then meet
the teams.
3. Mentors:
• Who they are: Serial entrepreneurs, good experience (age 35-50, MBA ,
hands on experience )
• What they want: help young entrepreneurs to don’t go in wrong way.
• How they behave: Discuss with entrepreneurs their business model
and all problems face the startup team.
4. Startup Teams
• Who they are: Young people, fresh grads and little experience (age 20-
35, Bachelor, Master’s degree, MBA, Engineers).
• What they want: someone instructs them, Fund, mentorship,
education, networking, how to startup in right way, how transfer
dreams to real life.
• How they behave: Very active, search for investors and mentors,
search for strategic partners.
5. Governmental institutions and Agencies.
• Who they are: NGOs, universities programs and governmental
organizations
• What they want: help young entrepreneurs to don’t go in wrong way
and change economics conditions by encouraging entrepreneurship
eco-system.
• How they behave: Organize events, conferences, competitions and
encouraging entrepreneurship eco-system.

6. Universities and Research Centers

To be updated…
Results of brainstorming. Several potential ways of reaching
entrepreneurs. It’s a brainstorming with 12 entrepreneurs about ways to reach
for entrepreneurs.



Priority 1 (the highest priority)
1. Communicate to entrepreneurs and students in the entrepreneurship
courses throughout the globe. Start from entrepreneurs’ database int
venture-lab course.
2. Social media (Facebook, twitter, LinkedIn,….ect).
3. YouTube videos.
4. Blog posts periodically on our blog.
5. Connect with famous blogs and ask them to write about GSP (Mashable,
techcrunch, readwriteweb,…ect ).
6. Newspapers (Local and global (New York times, Guardian, …ect)).

Priority 2

7. Communicate to entrepreneurs in the existing sites and online
incubators. Attracting them to our platform.
8. Hosting or sponsoring offline events (tweet ups, Meetups, Workshops,
round table discussion, conferences ). Budget will depend on event type
and event venue.
9. Communicate with (offline, online) group administrators. Ex: Facebook
groups administrators.
10. Competitions.

Priority 3 (the lowest priority)

11. English, Russian, Arabic Interfaces.

Reaching Investors

To be updated…
Reaching Mentors

To be updated…
Reaching Startup Teams

To be updated…



Reaching Governmental institutions and Agencies

To be updated…
Reaching Universities and Research Centers

To be updated…

GSP – The Strategy
Our strategy to start with campaigns don’t need much money so we will use
social media channels (Facebook fan page, twitter account, blog posts, connects
with famous blogs, YouTube videos, Build a character on social media).
After that we will use facebook campaigns and Google adwords.

Phase 1: Buzz

Objective:
• 15,000 entrepreneurs to know what GSP is
• To generate buzz and curiosity surrounding launch
• Build a character to help us to build a community
• Make minds image GSP is a virtual entrepreneurship world
• Get people talking and sharing on Social media
• Push people to visit our Blog (5k/month)
• Push teams to create accounts on GSP (5k/month)
• Push VCs to create accounts (10/month)
• Push mentors to create accounts (50/month)
• Push NGOs to create accounts (10/month)

Vehicles
- Facebook Fan page
- Twitter account
- Connect on twitter hashtags
- YouTube videos
- Facebook fan page for character



- Character twitter account
- Blog posts
- Connect with others active blog in entrepreneurship
- Website connected with facebook and twitter.
- Newsletter
- Attending offlines events

Tracking Performance Tools:
• Develop potential customer’s database.
• Klout tools
• Website grader
• Alexa
• Google trends/ insights
• Google adwords
• Key word grader

Phase 2: Targeting

Objective:
• Talk about features and start to explain what GSP is
• Focus on how GSP satisfy users needs
• Push for users to use GSP (creating accounts 15%)
• Increase Blog traffic rate (increase visiting blog 15%)
• Hire volunteers or ambassadors (30-100 in our target regions)
Vehicles
- Facebook Ads campaigns
- Google Adwords
- Organizing Tweet ups and meet ups
- Facebook Fan page
- Twitter account
- YouTube videos



- Blog posts
- Website connected with facebook and twitter
- Newsletter
- Attending offlines events

• Increase potential customers database by 15%.
• Klout tools
• Facebook fans , twitter followers, no# of sharing YouTube videos
• Website grader
• Alexa
• Google adwords
• Key word grader

Phase 3: Sustenance

Objective:
• Strong push for users to GSP (increase creating accounts 15%)
• Mentoring sessions and workshops (offline workshop/ month)
• Attending conferences
• Sponsor offline events (Big one per year at least, it depends on budget)
• GSP is big entrepreneurship community
• Hire big numbers of volunteers or ambassadors (100-300 in our target
regions)
Vehicles
- Ads on famous blogs and entrepreneurship website.
- Sponsoring and attending offline events
- Sponsoring online events
- Facebook Ads campaigns
- Google Adwords
- Facebook Fan page



- Twitter account
- YouTube videos
- Blog posts
- Website connected with facebook and twitter.
- Newsletter

• Increase potential customers database by 15%.
• Klout tools
• Facebook fans , twitter followers, no# of sharing YouTube videos
• Website grader
• Alexa
• Google adwords
• Key word grader
• Number of attending events and number of sponsoring events

Distribution

We will depend on our website as a direct channel to distribute our services
and our social networks and blog as indirect channels to distribute our services.
Our distribution channels will not be costly because it will manage by us
but campaigns will be costly. To be updated…



Partnerships

Our project requires partners. The purposes of having partners are:
• Develop and expand our mentors, investors, startups and entrepreneurs
database;
• Get more users/customers interested in our project;
• Promote and market our project and services we offer.
We distinguished several categories of partners that we will deal with:
1. Governmental institutions and organizations.
2. Professional organizations which are supporting entrepreneurs and SMEs.
3. Physical incubators.
4. Online incubators which have lack of services we are going to develop.
5. Online Web-Projects that are providing useful tools to the entrepreneurs.
6. Universities / Research Institutes.
First of all let us state that these are hypotheses that need to be tested and
validated out in the future more clearly. However, there are evidences coming
from interviews we made in Russia that there is an interest in the partnering
first of all in the governmental institutions side. Below you will find analysis of
entrepreneurship ecosystem (in particular technoparks) and why governmental
institutions will require partnering with our project.

Table 1 – Techno parks’ situation in Russia

Current Situation Future Situation

Techno park is business Techno park is a service center;
hotel for innovation range of services for residents
Positioning
companies; place where starting from business
resident could cheaply rent development ending up with



an office business management

Projects are managed by
Projects are managed be
Management officials without business
professionals
experience

There are tools for efficient and
There is weak collaboration
effective collaboration with
Collaboration with Universities and
research institutes and
research institutes
universities

Efficient and effective startup
Focus on the physical
Innovation ecosystem is developed for
infrastructure, but not on
Efficiency residents of techno parks through
innovations their selves
the whole life cycle of the startup

Weakly standardized models
Creating an enabling environment
Commercializing of co-financing techno
for private-public partnership
park’s startups

Below we will summarize in the table main information about partners.

Table 2 – Partners List of GSP Project



Are they
How many
Partners in potentially Which of them we need Main potential
Can we reach out and What information do If so, under what terms partners did
Russian interested in to target first to be able partners from the
talk to a few of them? they need? and conditions? you meet
Market partnering to get to others? category
with?
with you?

1. These partners need To provide them services 1. Ministry of
information where to for uniting more than 20 Telecommunications
Governmental
Yes. Through NVision invest money techno parks in Russia. 1. NVISION Group 2. NVision Group
institutions
Group and Russian 2. How to make Yes. Create one unified social 0 2. Russian Venture 3. Skolkovo
and
Venture Company. innovation ecosystem network/database of these Company
organizations 4. Russian Venture
more efficient and residents and startups
effective. inside the techno parks. Company

Professional 1. How to make
innovation ecosystem Stimulate growth of the 1. OPORA 1. OPORA
organizations
more efficient and No innovations in Russia,
which are 2. Venture Funds and 2. Venture Funds and
Yes. effective. developing ecosystems. 0
supporting information Business Angel Business Angel
Providing them tools for
entrepreneurs 2. How to protect and Associations Associations
that development.
and SMEs stimulate growth of SMEs.
1. Where to invest money.
2. How to choose right 1. HSE
projects for the 1. Online instrument to
create startups / team 2. ANH
competition.
Physical No building / entrepreneur’s 3.
Yes. 3. How to attract information 0 1. HSE
incubators toolkits / social network of http://technocup.ru/
investors. entrepreneurs, investors, 4. etc
4. How to minimize costs mentors.
of the filtering and
choosing process.
1. Receiving more 1.
1. Where to invest money.
successful startups/startup http://startuppoint.ru/
Online 2. How to choose right No ideas. There are plenty of
Yes. projects for the information 0 2.
incubators 2. Filtering startup ideas them in Russia.
competition. http://startupforum.ru/
coming to them through
3. How to attract scientific way. 3. http://glavstart.ru/



investors. 3. Attracting new investors 4. http://greenfield-
4. How to minimize costs and mentors. project.ru/
of the filtering and
choosing process.

1. How to develop their There are plenty of
Online services. 1. http://freshle.com them. We need to try to
Autonomation No 1. Increasing number of establish the
Yes. 2. How to attract new information 0 2. venture-lab.org
Tools/ Web- users/customers partnerships in order
Projects customers / new 3. stanford ecorner not to invent the
marketing strategies. bicycle.
1. Moscow State
Technical University
1. Educational courses on 2. Moscow Physical
1. How to increase quality entrepreneurship Technical University
Universities / of education of graduates Yes, to be 2. Startup Teams 3. Moscow State There are plenty of
Research Yes. 0
Institutes 2. How to attract new tested 3. Collaborative Research University them in Russia.
students / professors Projects on 4. Saint Petersburg
Entrepreneurship University (Global
Entrepreneurship
Monitor Team)



Costs

Project Costs
We calculated our project costs for one year with following assumptions:
• Time period - 2 years. First year – discovery, validation phases, prototype;
2 year – seed financing, developing the project.
• Core team will receive small compensation after the seed financing in the
second year around $50 000 on average.
• Some extra web developers and designers could be hired.
• First investment will be in the advertisement and necessary hardware and
software.
• Team will meet minimum twice and visit entrepreneurship conferences.
Table 3 – Project Costs
№ Category Price, $ Units Metrics Total, $
Hardware
1 Server $ 3 000,00 2,00 piece $ 6 000,00
2 Backup Systems $ 1 000,00 1,00 piece $ 1 000,00
Disaster Recovery $ 1 500,00 1,00 piece $ 1 500,00
3
Systems
4 Disk Storage $ 2 000,00 2,00 piece $ 4 000,00
5 UPS $ 50,00 1,00 piece $ 50,00
6 Router $ 500,00 1,00 piece $ 500,00
7 $ -
Software
8 Hosting $ 200,00 1,00 year $ 200,00
10 Domain Name $ 9,00 1,00 year $ 9,00
11 Web Site Maintenance $ 1 250,00 1,00 year $ 1 250,00
Security $ 1 000,00 1,00 piece $ 1 000,00
12 (Nortel.Access),
Firewalls
13 Archiving $ 1 000,00 1,00 piece $ 1 000,00
14 Application Licenses $ 200,00 5,00 $ 1 000,00
Project specific $ -
15
Software tools
Marketing



№ Category Price, $ Units Metrics Total, $
Advertising, marketing, $ 0,50 2000,00 $ 1 000,00
16
and promotion costs
Administrative costs
17 Insurance $ -
18 Labour Costs $ 50 000,00 10,00 year $ 500 000,00
$ 100,00 150,00 hours $ 15 000,00

19 Design

20 Programming $ 100,00 150,00 hours $ 15 000,00
21 Travel expenses $ 2 000,00 10,00 year $ 20 000,00
Office management and $ 1 000,00 12,00 units $ 12 000,00
22
administration
23 Conferences $ 1 000,00 10,00 units $ 10 000,00
Team $ 1 000,00 10,00 units $ 10 000,00
24
recognition/celebration
25 Taxes $ 174 600,00 1,00 year $ 174 600,00
$ 600 509,00

The Costs section is still too abstract, however, we have put a foundation and
determined main categories of the costs that we will have. Main drivers of costs
are labor costs and taxes. They also represent main challenges here. Thus we
need to think how to minimize these costs.



NPV Calculation and payback period

To be updated…

Sales

To be updated…

Revenue Model

Problems

Our revenue model completely linked to the RoadMap of the Services we are
going to introduce and develop; and to the Problems we are going to solve. In
the problems side we used inductive logic, thus we determined main problems
in the industry that exists globally, and then we looked at Russian market
problems. We believe that it represents huge opportunities because:
1) Level of entrepreneurship there is very low (one of the lowest among 54
countries that are monitored by GEM, 2012).
2) Domestic market is pretty strong (according to the World Bank Russian
have 11th place in terms of GDP, 2011).
3) Russia is one of the strongest countries with more than 60 mln active
internet users.
4) Russian population is quite big having around 144 mln people.
Main problems that were indicated by our team and which are relevant to our
project are presented in the table below.



Table 4 – Main Problems GSP tries to solve
Governmental Other Incubators Universities and
Startup
№ Problem Entrepreneurs Investors Mentors Institutions and (Physical and Research Centers
Teams
Agencies Virtual)

1. Barriers to market entry – 1,97.2 Yes Yes
Access to financing (Virtually inaccessible to
2. young companies to obtain investment Yes Yes
through public offering on the market) – 2,02.
Team selection, organization and
management (Low availability of skilled
3. Yes Yes
personnel – 61%; Low availability of highly
qualified management – 32%)
4. Startup Management Yes Yes
Business Model (discovery, validation, testing,
5. Yes Yes
building, etc)
6. Bureaucracy – 1,83 Yes Yes
The introduction of scientific and technical
7. Yes Yes
developments – 1,9.
Elementary and secondary education (does
not sufficiently encourage creativity of
8. Yes Yes
students, self-sufficiency and personal
initiative, entrepreneurial skills) – 2,14.
Startups and Teams Selection for Investing
9. Yes Yes Yes
and Funding

Our current investigation didn’t touch Investors, Mentors and Incubators problems deeply. This is the field for the future research: for proposing hypotheses and testing them.
However, problems for Governmental Institutions dealing with Innovations and Entrepreneurs are quite clear.

2Problems are listed with the scores they got in the Reports that were analyzed in the Market Research. 0 – 5 scale: 0 – high importance, 5 – low importance; 0 – 100% scale: 0% – low importance, 100% - highest
importance



Services and Revenue Models

After careful analysis of Market Research3 of the services (around 45
different services we got) we figured out following basic categories of the
services in which our customers are interested in:
1. Funding & Financing
2. Education
3. Team Building
4. Community / Professional Community / Social Network
5. Consulting
6. DataBase of Best Practices & Failures
7. DataBase of Startup/Business Ideas
8. Entrepreneur's ToolKit
9. News
10. Promotion
11. Investor's Toolkit

The most popular categories are first 8 (which received internal scores
from 19 to 16). These eight categories consist of services that are shown in
the table below. We decided to put only 15 services in order to be focused
and implement services step by step (that will be implemented in
accordance with developed Roadmap of the project). However, we will test
and reconsider them and their priorities again after finishing of
Competitor’s Analysis Phase.

Table 5 – Main GSP tries to solve

3 GSP Market Research v.4 19.06.2012 http://www.slideshare.net/VRyzhonkov/global-
startup-platformmarket-research-reportventure-lab-2012
Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team.
Page: 19


Phase of the
Category of
№ Service name and description Implementati Revenue Model Customers (who pays money) Comment
Service
on (1 – 3)
1. Our company will charge each startup team /
Funding & Find VC, Venture Fund, Business Angel 1 Brokerage, % of Startup teams, entrepreneurs
entrepreneur for the successful investor’s
Financing service the Deal through investors
funding.
2. Startup Education for increasing Advertising will be presented only on the
Education Knowledge on Entrepreneurship and 1 Advertising Startup Teams and Entrepreneurs pages of the Platform devoted to the education
Entrepreneur's Skills of startups and entrepreneurs.
3. Community /
Donations from
Team building (finding, selection, 1 Startup Teams and Entrepreneurs
Team Building the users
matching, etc)
or Advertising
4. Community / Community /
Professional Networking among entrepreneurs, 1 Startup Teams, Entrepreneurs,
Donations from
Community / mentors, business angels and investors Investors, Mentors
the users
Social Network
5. Startup teams, Virtual Incubators,
Consulting Testing new products and services 1 Freemium
Governmental Institutions
6. Brokerage, % of
Consulting Develop business strategies 2 the Deal or Virtual incubators, Startup Teams
Freemium
7. DataBase of Best "Online database of advices, draft Community /
Practices & business ideas, predeveloped business 2 Donations from Startup Teams, Entrepreneurs
Failures plans; the users
8. DataBase of Best Community /
Cases of best practices, successes, rules, 2 Donations from Startup Teams, Entrepreneurs
Practices &
failures, hints and tips. Their analysis.
Failures the users
9. Data about consumers and their consumption
Subscription -> habits are valuable, especially when that
DataBase of
2 Freemium or Startup Teams, Entrepreneurs information is carefully analyzed and used to
Startup/Busines Business Models' creation
s Ideas Infomediary target marketing campaigns. Independently
collected data about producers and their
products are useful to consumers when



Phase of the
Category of
№ Service name and description Implementati Revenue Model Customers (who pays money) Comment
Service
on (1 – 3)
considering a purchase. Some firms function as
infomediaries (information intermediaries)
assisting buyers and/or sellers understand a
given market.
10. DataBase of Brokerage, % of Investors, Startup Teams,
Startup Fair (Buy/Sell a startup) 2
Startups the Deal Entrepreneurs
11. Subscription ->
DataBase of Startup Teams, Entrepreneurs,
Startups' Catalogue 3 Freemium or
Startups Investors
Infomediary
12. Entrepreneur's Project Progress Evaluation Tool / 3 Startup Teams, Entrepreneurs,
Freemium
ToolKit Metrics Virtual Incubators
13. Entrepreneur's 3 Freemium Startup Teams, Entrepreneurs
Communication Management Tool
ToolKit
14. Entrepreneur's 3 Freemium Startup Teams, Entrepreneurs
Weekly and Daily Reporting Tool
ToolKit
15. Community /
Professional 3 Advertising Startup Teams, Entrepreneurs
Find Mentor
Community /
Social Network


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^f ½¾$ ¾°¾¾ °°–
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Figure 1 – Global Startup Platform Services Matrix
We believe that existing problems dictates following distribution of
services that should be implemented within our project. The more
important ones for us are:
1. Team Building
2. Education
3. Social Network
4. Consulting
5. Financing / Fund raising

Market Research Report ǀ GSP Team

Revenue Models in detail
Each of the service will have it’s own revenue model. This will be described
in the future versions of the Report.

This part of our project is still under development. The most important
challenge here is:
“Is it possible to apply different revenue models in the same web site /
platform for different services or not?”
In order to arrive to the answer to this question we should test and find
answers for each service to the following questions:
1. How will customers pay you and how much are they willing to pay?
2. Is a subscription model better than a one-time payment?
3. Is it better to rent to them or sell?
4. Does a freemium model make sense and if so, what features will people
pay to upgrade for? Run some tests with customers to see what the best
revenue model would be.
5. Are you planning to make money through advertising? If so, contact a
few potential advertisers and see if they are interested and how much
they would pay you.
6. How many users do you need for them to be interested in advertising on
your site. Try to think outside of the box and not just rely on advertising-
based business models.
7. It's great if you can have a few different potential revenue streams to
test out. Are there other ways you might charge for the product or
service?
8. Which might yield the most revenue? How do you know?
9. Did you walk through the entire process of how exactly a dollar moves
from the customer's hands to the startup?
10. Did the team brainstorm alternative possibilities?
11. If it was a monthly subscription, could they get a few paying
subscribers?

Copyright ©2012 GSP team. All rights reserved. Page: 23
Prepared by Ryzhonkov Vasily, GSP Team.


12. Are the users and the paying customers different (like for Google)? If
so, were both sides tested?
13.If the revenue model is lead generation, did the company actually try to
get paid for generating a few leads?

Future Research

Marketing
1. We need to define more carefully profiles of our customers (in
more specific way).
2. We need to define 3 more profiles of customers: Startup Teams,
Governmental Institutions, Physical/Online Incubators
3. Our goals should be established with the SMART4 criteria.
4. We need to establish tools for measuring marketing activities
5. We need to state the ways how we will reach our customers
except entrepreneurs.

Distribution
1. Section should be updated

Partnerships
1. We need to test our hypotheses for several partners.
2. We need to contact them and understand their needs more
carefully.
3. We need to understand what we could propose them.

Costs, Sales
1. To be updated constantly – on monthly basis.
2. NPV and Payback evaluation should be included

Revenue Model
1. To be reconsidered after accomplishing Competitor’s Analysis.
2. To solve main challenge of our project – could we introduce
several services with different business models.

4 SMART – Specific, Measurable, Achievable, reliable, Timeable



3. To detail all business models we put in the Revenue Model section
(how much money could we get, what features could be sold, what
not, etc).
4. Many of our models consider Entrepreneurs and Startup Teams as
main customers. However, these users aren’t able to pay much.
Preliminary research shows that only 30% of the entrepreneurs
are willing to pay for the services.

Our revenue model completely linked to the RoadMap of the Services we
are going to introduce and develop.
After careful analysis of the services (around 45 different services) we got
after Marketing Research we found following basic categories of the
services in which our customers are interested in:



About the Team

Vasily Ryzhonkov (Founder and Team Lead) aka the
LifeStyler
vryzhonkov@gmail.com
Russia, Italy

Mounir El Ogbani (Software
Developer) aka The Technophile
perbook@gmail.com
Morocco

Naveen Bagrecha (Universal team member)
aka The Wiz-Kid
naveenbagrecha2@gmail.com
India

Pavel Puchenkov (Designer,
Software Developer) aka The
Schmozer
paul.softdeveloper@gmail.com
Russia, New Zealand

Rajat Pal (Marketing) aka The Brain
creativerajat@gmail.com
India, UK

Peter Tamer (Marketing,
Networking) aka the Showman
Egypt



Version of the Document

1.0 – Draft of the document. 07.07.2012

List of Figures

Figure 1 – Global Startup Platform Services Matrix

List of Tables

Table 1 – Techno parks’ situation in Russia
Table 2 – Partners List of GSP Project
Table 3 – Project Costs
Table 4 – Main Problems GSP tries to solve
Table 5 – Main GSP Services matched with Revenue Models


Global Startup Platform_Business Model Report_2012

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Global Startup Platform_Business Model Report_2012