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© 2014 Cisco and/or its affiliates. All rights reserved. 1© 2014 Cisco and/or its affiliates. All rights reserved. 1© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Ekaterina Goissa
Manager of Consulting Engineering, Cisco RCIS
June, 2014
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7.26.8 7.6
Rapid Adoption
Rate of Digital
Infrastructure:
5X Faster Than
Electricity and
Telephony
50 Billion
“Smart Objects”
50
2010 2015 2020
0
40
30
20
10
BILLIONSOFDEVICES
25
12.5
Inflection
Point
TIMELINE
Source: Cisco IBSG, 2011
World
Population

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“Trying to determine the market size for
the Internet of Things is like trying to
calculate the market for plastics, circa
1940.At that time, it was difficult to
imagine that plastics could be in
everything.”
‒ Prof. Michael Nelson
Georgetown University
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RETAIL
MANUFACTURING
ENERGY
SPORTS &
ENTERTAINMENT
HEALTHCARE
EDUCATION
RETAIL
PUBLIC SAFETY &
DEFENSE
TRANSPORTATION
SMART CITIESFINANCE
… and several other verticals

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“In addition to providing people with
data about their health or an
augmented view of the world,
wearable tech will form an integral
part of the IoT.
The idea is to enable sensor-
equipped "things" to
communicate with one another in
meaningful, actionable ways.”
Source: Strategy Analytics, 2014
Report Name: “The Top 10 Trends in M2M and the
Internet of Things (IoT) in 2014 ”
Not just consumer markets
• Smart textiles/wearable technologies for emergency
responders
Telefonica’s “textil project” - a smart fire-fighter suit
equipped with sensors that measure exposition to
dangerous gasses and flammable liquids
• Wearable computers/scanners/AR solutions for
industrial environments
• Numerous applications for military, healthcare,
education, tourism, sports, etc
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1,213
915
1,560
1,489
553
213
1,324
982
1,678
1,559
579
219
1,495
1,052
1,758 1,705
613
220
1,698
1,104
1,736
1,941
650
210
0
500
1,000
1,500
2,000
2,500
Public sector Distribution and services Manufacturing and resources Consumer Infrastructure Financial services
2014 2015
2016 2017
§ Industry sectors with the greatest IoT opportunity are consumer, manufacturing and resources, and public sector over the 2014–2017 period.
§ While IoT use cases are limitless, they are constrained today by the generally narrow experiences that enterprises have with analytics and ROI on
IoT data beyond monitoring.
§ Also IoT sector solutions require many functional components to interact with each other to ensure beneficial propositions for users.
§ In the initial years, IoT ecosystem vendors have the onus to educate and innovate valuable use cases that drive IoT services premiums up.
Global Internet of Things revenue by sector, 2013–2017 (In USD billions)
Source: IDC, October 2013

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Source: Cisco IBSG, 2013
Sample
Size
=
807
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000
Degreeofimpact
(ValueatStake/industrysize)
Industry size (value added $B)
Manufacturing
(27%)
Information
services (9%)
Retail trade
(11%)
Administration
Finance and insurance (9%)
Healthcare
Education
Professional services
Wholesale
Company
management
Spheres sized by
amount of Value at Stake
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§ Forecasts from different vendors have difference of significant magnitudes
§ Industry sectors with the greatest IoT opportunity are consumer, manufacturing and resources, and public
sector over the 2014–2017 period
§ Service providers have an invaluable and unlimited opportunity in providing connection services for the IoT
§ IoT services are expected to contribute more than products in the IoT suppliers incremental revenues
§ Wired is expected to be the most widely implemented connectivity method at the end of 2014, however
WPAN technologies are forecast to surpass wired by 2017
§ IoT ecosystem is witnessing numerous partnerships, alliances, acquisitions and inter-vertical solution
development efforts from vendors and governments to develop end to end IoT solutions
§ Development of technologies for IoT strongly suggest the increasing hype and mind share of IoT. However,
majority of them are expected to become mainstream in the next 5 to 10 years
§ Major barriers include slow economy, lack of suitable business models, security and privacy concerns and
lack of standards

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Big Data &
Analytics
Processor
Chipsets
Cloud
Computing Storage
Standardization
Security
IPv6
Fog Computing
BYOD
WLAN
WPAN
RFID
To name but a few…
Network
Capacity
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IoT connections will grow 3-fold
from 2012 to 2017
IoT IP traffic will grow 20-fold
from 2012 to 2017
Source: Cisco VNI Global IP Traffic Forecast, 2012–2017

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• Storage and Computation Falling
Fastest:
Sensors will evolve faster than
bandwidth
Distributed computing becomes more
compelling over time
Sources:
• http://www.kurzweilai.net/sin-charts#!prettyPhoto
• http://blog.backblaze.com/2011/06/22/price-gap-storage-vs-bandwidth/
Computation
Storage
Communication
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Internet address limitation under IPv6:
340,282,366,920,938,463,463,374,607,431,768,211,456
unique addresses
2.4 E12 addresses for every
piece of paper ever created
4.25 E28 addresses per person on the
planet
6.7 E19 addresses per square
centimeter of the earths surface
EVERYTHING

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LOCATION ANALYTICS
CONNECT
GUEST PRESENCE
DETECT
Seamless, secure
Wi-Fi on-boardingMobile device detected Local services
GUEST EXPERIENCEGUEST ACCESS
ENGAGE
Marketing and
Sales Enablement
Technical
Support
Education
and Training
Reference
Architectures
Easy
Go-to-Market
Engineering
Support
Virtual SandboxesSDKs/APIs
Demo and Lab
System Discounts
Marketplace
Solution
Partner
Program
DevNet
Expanding Cisco Partner Ecosystem

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ЖДЕМ ВАШИХ ЗАЯВОК
НА САЙТЕ
www.cisco.com/go/iotchallenge
до 1 июля 2014 года
Призы: общая сумма грантов
$250 000 долларов США, менторинг и
другие формы поддержки
Заявки принимаются на английском
языке
Internet of Things Innovation Grand Challenge
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Thank you.