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Design thinking workshop at VODW Brussels

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Design thinking workshop at VODW Brussels

  1. 1. Design Thinking Workshop March 8th 2018
  2. 2. Design Thinking workshop Mobly, a real life case Hello – Introducing VODW Let’s have fun!
  3. 3. Our areas of expertise Customer Experience Strategy & Innovation Strategic Planning Digital Transformation Program Management Marketing Intelligence Process Optimization Sales Excellence
  4. 4. 100+ professionals
  5. 5. 100+ professionals with a unique combination of competencies Business strategy Data Creatives Marketing Technology Transformation Management Design Sprint Design Principles UX & UI Prototyping Collaboration Experiment Imagination Support Capability building Baseline definition Predictive analytics Business Intelligence CJ metrics Monitoring pilots Digital strategy Market research Customer Journey Insights Ecosystem Tooling selection Impact aasignment Testing Automation
  6. 6. 1. Customers first
  7. 7. 2. Digital
  8. 8. 3. Pragmatic
  9. 9. 4. Positive Energy
  10. 10. Sound international experience in 3 focus industries
  11. 11. Renowned and acknowledged as the specialist in our field: Customer Engagement, branding, Customer Experience
  12. 12. Design Thinking workshop
  13. 13. Let’s get to know each other!
  14. 14. Design Thinking ?!
  15. 15. You use Design Thinking To keep your customers at the center & do what’s best for them To solve complex problems To design fresh, innovative solutions
  16. 16. Insights
  17. 17. Design - round I
  18. 18. Design - round II
  19. 19. Pitch & Critique
  20. 20. Takeaway
  21. 21. Mobly The adventures of a corporate funded venture in mobility land
  22. 22. A five-step approach to define the mobility platform 1. Insights 2. Opportunities 3. Concept development 4. Customer validation 5. Define mobility hub organisation
  23. 23. Lean start-up process
  24. 24. Innovative start-up that is committed to make people more mobile with smart technology solutions • At the moment these smart solutions are focused on the second-hand car market. • With the ambition to extend this focus to the entire mobility market. • Goal: make people feel confident about & bring transparency to the car market
  25. 25. Buy & sell a car with confidence, using Mobly car expert
  26. 26. Your maintenance organized in a smart way – Safe on the road

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