SlideShare uma empresa Scribd logo
1 de 14
Baixar para ler offline
Eloqua for Business:
Best Practices




Opportunities for Marketing Automation
May 2012


                                         Vanessa Bright
Current Business Environment

• Eloqua – Marketing automation
  platform
• Purpose – Business benefit (business
  growth, cost reduction, etc.)
• Marketing automation adoption –
  generally increasing
• Adoption – technically, organizationally
  and politically difficult
• Competitive advantage – using full
  potential of marketing automation




 2                                           Vanessa Bright
Marketing Automation Opportunity


                               Sales/Marketing Processes




       Sales                    Marketing                       General Efficiency
       Save Time                Target Better                   Do More




                           Setup Infrastructure and Resources



    Program support from Management, Marketing, Sales, and IT




3                                                                                    Vanessa Bright
Sales - Saving Time
                                   Eloqua Profiler


    Alerts     Your prospect is
               visiting web site
                     NOW!

                      >>




             Eloqua Engage




                                         Lead Scoring




4                                                       Vanessa Bright
Sales - Saving Time Success Factors

Eloqua Platform             Business Process

•       Alerts              •   Sales adoption
•       Eloqua Profiler     •   Sales adoption
•       Eloqua Engage       •   Buyer personas definition
                            •   Messaging based on persona’s stage
                                in the buying cycle
                            •   Design resources
•       Lead Scoring        •   Marketing and sales alignment
                            •   Universal lead definition
                            •   Sales adoption
                            •   Eloqua consultancy assistance
                            •   CRM-side development resources




    5                                                      Vanessa Bright
Sales – Business Process Tools




6                                Vanessa Bright
Marketing – Target Better
                               Lead Nurturing


    Personalization




          Reporting




                            http://blog.eloqua.com/personalized-signatures/



7                                                                    Vanessa Bright
Marketing – Targeting Better Success Factors

Eloqua Platform             Business Process

•       Personalization     •   General marketing collaboration
                            •   Data model
                            •   Email subscription approach
                            •   Design/development resources
•       Lead nurturing      •   Buyer personas definition
                            •   Messaging based on persona’s stage
                                in the buying cycle
                            •   Content map
                            •   Content production
                            •   Design/development resources
                            •   Consultant services budget
•       Reporting           •   Desire to improve


    8                                                      Vanessa Bright
Marketing – Business Process Tools




9                                    Vanessa Bright
General Efficiency – Do More

     Automation                                     Welcome
                                                    campaigns



                                      Renewal
                                      reminders



                                    Testing new opportunities

                      Events
                      invitations
          Data
          cleansing




10                                                          Vanessa Bright
General Efficiency – Doing More Success Factors

Eloqua Platform                  Business Process

•    Automation                  •   General marketing collaboration
                                 •   Clear business objectives and
                                     prioritization
                                 •   Initial time investment
                                 •   Design/development resources
                                 •   Consultant services budget
•    Testing new opportunities   •   Organizational culture
                                 •   Training resources
                                 •   Continuous time investment




11                                                                Vanessa Bright
Efficiency – Business Process Tools




12                                    Vanessa Bright
Eloqua for Business: Best Practice


• Review business processes and update if needed



                          Sales/Marketing Processes




     Sales                 Marketing                       General Efficiency
     Save Time             Target Better                   Do More




                      Setup Infrastructure and Resources




13                                                                              Vanessa Bright
Questions


                          Vanessa Bright
            http://about.me/VanessaLBright




                                   Vanessa Bright

Mais conteúdo relacionado

Mais procurados

Asia Orangio - How to acquire your first 100 customers
Asia Orangio - How to acquire your first 100 customersAsia Orangio - How to acquire your first 100 customers
Asia Orangio - How to acquire your first 100 customersJoe Glover
 
Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content...
Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content...Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content...
Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content...Joe Glover
 
Four Factors in Designing Your Lead Scoring Model
Four Factors in Designing Your Lead Scoring ModelFour Factors in Designing Your Lead Scoring Model
Four Factors in Designing Your Lead Scoring ModelBeachhead Marketing
 
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2
Drip Marketing vs. Lead Nurturing in Lead Life Cycle |  Position2Drip Marketing vs. Lead Nurturing in Lead Life Cycle |  Position2
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2Position2
 
Predict 2014, SiriusDecisions Kerry Cunningham
Predict 2014,  SiriusDecisions Kerry CunninghamPredict 2014,  SiriusDecisions Kerry Cunningham
Predict 2014, SiriusDecisions Kerry CunninghamFliptop
 
Lead Scoring & Nurturing in Higher Education
Lead Scoring & Nurturing in Higher EducationLead Scoring & Nurturing in Higher Education
Lead Scoring & Nurturing in Higher Educationpatmcgraw
 
How to Nurture Leads Before, During and After an Event
How to Nurture Leads Before, During and After an EventHow to Nurture Leads Before, During and After an Event
How to Nurture Leads Before, During and After an EventCertain
 
#8 IMU: Inbound Lead Nurturing (CV201)
#8 IMU: Inbound Lead Nurturing (CV201)#8 IMU: Inbound Lead Nurturing (CV201)
#8 IMU: Inbound Lead Nurturing (CV201)HubSpot
 
Making Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing WorkMaking Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing WorkLeadLife Solutions
 
The Rise of B2B Product Reviews
The Rise of B2B Product Reviews The Rise of B2B Product Reviews
The Rise of B2B Product Reviews LinkedIn
 
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
 
6-Step Guide to B2B Content Marketing that Works
6-Step Guide to B2B Content Marketing that Works6-Step Guide to B2B Content Marketing that Works
6-Step Guide to B2B Content Marketing that WorksLinkedIn
 
Lead Generation (Inbound) through Quora
Lead Generation (Inbound) through QuoraLead Generation (Inbound) through Quora
Lead Generation (Inbound) through QuoraGunjan Kalita
 
Prospect Nurturing Workshop
Prospect Nurturing Workshop Prospect Nurturing Workshop
Prospect Nurturing Workshop LinkedIn
 
Drip Campaigns & Lead Nurturing - Marketo User Group
Drip Campaigns & Lead Nurturing - Marketo User GroupDrip Campaigns & Lead Nurturing - Marketo User Group
Drip Campaigns & Lead Nurturing - Marketo User GroupSierra Summers Consulting
 
LinkedIn's Top Sponsored Updates of 2014
LinkedIn's Top Sponsored Updates of 2014LinkedIn's Top Sponsored Updates of 2014
LinkedIn's Top Sponsored Updates of 2014LinkedIn
 

Mais procurados (20)

Top 10 B2B Lead Scoring Mistakes
Top 10 B2B Lead Scoring MistakesTop 10 B2B Lead Scoring Mistakes
Top 10 B2B Lead Scoring Mistakes
 
Asia Orangio - How to acquire your first 100 customers
Asia Orangio - How to acquire your first 100 customersAsia Orangio - How to acquire your first 100 customers
Asia Orangio - How to acquire your first 100 customers
 
Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content...
Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content...Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content...
Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content...
 
Four Factors in Designing Your Lead Scoring Model
Four Factors in Designing Your Lead Scoring ModelFour Factors in Designing Your Lead Scoring Model
Four Factors in Designing Your Lead Scoring Model
 
Lead Scoring vs Lead Grading
Lead Scoring vs Lead GradingLead Scoring vs Lead Grading
Lead Scoring vs Lead Grading
 
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2
Drip Marketing vs. Lead Nurturing in Lead Life Cycle |  Position2Drip Marketing vs. Lead Nurturing in Lead Life Cycle |  Position2
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2
 
Predict 2014, SiriusDecisions Kerry Cunningham
Predict 2014,  SiriusDecisions Kerry CunninghamPredict 2014,  SiriusDecisions Kerry Cunningham
Predict 2014, SiriusDecisions Kerry Cunningham
 
Eloqua Digital Body Language
Eloqua Digital Body LanguageEloqua Digital Body Language
Eloqua Digital Body Language
 
Lead Scoring & Nurturing in Higher Education
Lead Scoring & Nurturing in Higher EducationLead Scoring & Nurturing in Higher Education
Lead Scoring & Nurturing in Higher Education
 
How to Nurture Leads Before, During and After an Event
How to Nurture Leads Before, During and After an EventHow to Nurture Leads Before, During and After an Event
How to Nurture Leads Before, During and After an Event
 
#8 IMU: Inbound Lead Nurturing (CV201)
#8 IMU: Inbound Lead Nurturing (CV201)#8 IMU: Inbound Lead Nurturing (CV201)
#8 IMU: Inbound Lead Nurturing (CV201)
 
Making Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing WorkMaking Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing Work
 
The Rise of B2B Product Reviews
The Rise of B2B Product Reviews The Rise of B2B Product Reviews
The Rise of B2B Product Reviews
 
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...
 
6-Step Guide to B2B Content Marketing that Works
6-Step Guide to B2B Content Marketing that Works6-Step Guide to B2B Content Marketing that Works
6-Step Guide to B2B Content Marketing that Works
 
Lead Generation (Inbound) through Quora
Lead Generation (Inbound) through QuoraLead Generation (Inbound) through Quora
Lead Generation (Inbound) through Quora
 
Prospect Nurturing Workshop
Prospect Nurturing Workshop Prospect Nurturing Workshop
Prospect Nurturing Workshop
 
Drip Campaigns & Lead Nurturing - Marketo User Group
Drip Campaigns & Lead Nurturing - Marketo User GroupDrip Campaigns & Lead Nurturing - Marketo User Group
Drip Campaigns & Lead Nurturing - Marketo User Group
 
Leads to RoI for SMBs
Leads to RoI for SMBsLeads to RoI for SMBs
Leads to RoI for SMBs
 
LinkedIn's Top Sponsored Updates of 2014
LinkedIn's Top Sponsored Updates of 2014LinkedIn's Top Sponsored Updates of 2014
LinkedIn's Top Sponsored Updates of 2014
 

Destaque

How to Use HubSpot And Wistia
How to Use HubSpot And WistiaHow to Use HubSpot And Wistia
How to Use HubSpot And WistiaHUG Atlanta
 
Using Oracle Eloqua Marketing Automation for Content Marketing
Using Oracle Eloqua Marketing Automation for Content MarketingUsing Oracle Eloqua Marketing Automation for Content Marketing
Using Oracle Eloqua Marketing Automation for Content MarketingAptly GmbH
 
Why Use Oracle VM for Oracle Databases? Revera Presentation
Why Use Oracle VM for Oracle Databases? Revera PresentationWhy Use Oracle VM for Oracle Databases? Revera Presentation
Why Use Oracle VM for Oracle Databases? Revera PresentationFrancisco Alvarez
 
Empower Your Sales Team With Marketing Automation
Empower Your Sales Team With Marketing AutomationEmpower Your Sales Team With Marketing Automation
Empower Your Sales Team With Marketing AutomationMarilyn (Rupp) Cox, PMP
 
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More Deals
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More DealsABM Crash Course: 5 Steps to Generating Better Leads and Closing More Deals
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More DealsOPTUNL | Account Based Marketing
 
How To Improve Your Lead Quality Using HubSpot
How To Improve Your Lead Quality Using HubSpotHow To Improve Your Lead Quality Using HubSpot
How To Improve Your Lead Quality Using HubSpotHubSpot
 
Xactly and Salesforce.com
Xactly and Salesforce.comXactly and Salesforce.com
Xactly and Salesforce.comXactlyCorp
 
Marketing automation and it collaboration. eloqua markie award winner 2014 ra...
Marketing automation and it collaboration. eloqua markie award winner 2014 ra...Marketing automation and it collaboration. eloqua markie award winner 2014 ra...
Marketing automation and it collaboration. eloqua markie award winner 2014 ra...Kimmo Kanerva
 
Git/Github & Salesforce
Git/Github & Salesforce Git/Github & Salesforce
Git/Github & Salesforce Gordon Bockus
 
10 Ways Marketing Automation Can Help Your Team Succeed!
10 Ways Marketing Automation Can Help Your Team Succeed!10 Ways Marketing Automation Can Help Your Team Succeed!
10 Ways Marketing Automation Can Help Your Team Succeed!Marketo
 
Intellio - What Leads to Salesforce Success?
Intellio - What Leads to Salesforce Success?Intellio - What Leads to Salesforce Success?
Intellio - What Leads to Salesforce Success?Myles Walsh
 
How To Improve Your Marketing Conversion Using HubSpot Analytics
How To Improve Your Marketing Conversion Using HubSpot AnalyticsHow To Improve Your Marketing Conversion Using HubSpot Analytics
How To Improve Your Marketing Conversion Using HubSpot AnalyticsHubSpot
 
Marketo Account-Based Marketing
Marketo Account-Based MarketingMarketo Account-Based Marketing
Marketo Account-Based MarketingMarketo
 
Oracle Policy Automation - Making Policies Work for You (NCOAUG 2014)
Oracle Policy Automation - Making Policies Work for You (NCOAUG 2014)Oracle Policy Automation - Making Policies Work for You (NCOAUG 2014)
Oracle Policy Automation - Making Policies Work for You (NCOAUG 2014)anilnt
 
Integrating CMS with Marketing Automation Eloqua and Sitecore
Integrating CMS with Marketing Automation Eloqua and SitecoreIntegrating CMS with Marketing Automation Eloqua and Sitecore
Integrating CMS with Marketing Automation Eloqua and Sitecoreedynamic
 
CRM as the hub of your big data - A Salesforce use case.
CRM as the hub of your big data - A Salesforce use case.CRM as the hub of your big data - A Salesforce use case.
CRM as the hub of your big data - A Salesforce use case.Suyati Technologies Pvt Ltd
 
Where and when to use the Oracle Service Bus (OSB)
Where and when to use the Oracle Service Bus (OSB)Where and when to use the Oracle Service Bus (OSB)
Where and when to use the Oracle Service Bus (OSB)Guido Schmutz
 
Mastering DevOps With Oracle
Mastering DevOps With OracleMastering DevOps With Oracle
Mastering DevOps With OracleKelly Goetsch
 

Destaque (20)

How to Use HubSpot And Wistia
How to Use HubSpot And WistiaHow to Use HubSpot And Wistia
How to Use HubSpot And Wistia
 
Using Oracle Eloqua Marketing Automation for Content Marketing
Using Oracle Eloqua Marketing Automation for Content MarketingUsing Oracle Eloqua Marketing Automation for Content Marketing
Using Oracle Eloqua Marketing Automation for Content Marketing
 
Bma kc marketing automation-perceptive_software_final
Bma kc marketing automation-perceptive_software_finalBma kc marketing automation-perceptive_software_final
Bma kc marketing automation-perceptive_software_final
 
Why Use Oracle VM for Oracle Databases? Revera Presentation
Why Use Oracle VM for Oracle Databases? Revera PresentationWhy Use Oracle VM for Oracle Databases? Revera Presentation
Why Use Oracle VM for Oracle Databases? Revera Presentation
 
Empower Your Sales Team With Marketing Automation
Empower Your Sales Team With Marketing AutomationEmpower Your Sales Team With Marketing Automation
Empower Your Sales Team With Marketing Automation
 
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More Deals
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More DealsABM Crash Course: 5 Steps to Generating Better Leads and Closing More Deals
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More Deals
 
How To Improve Your Lead Quality Using HubSpot
How To Improve Your Lead Quality Using HubSpotHow To Improve Your Lead Quality Using HubSpot
How To Improve Your Lead Quality Using HubSpot
 
Xactly and Salesforce.com
Xactly and Salesforce.comXactly and Salesforce.com
Xactly and Salesforce.com
 
Marketing automation and it collaboration. eloqua markie award winner 2014 ra...
Marketing automation and it collaboration. eloqua markie award winner 2014 ra...Marketing automation and it collaboration. eloqua markie award winner 2014 ra...
Marketing automation and it collaboration. eloqua markie award winner 2014 ra...
 
Git/Github & Salesforce
Git/Github & Salesforce Git/Github & Salesforce
Git/Github & Salesforce
 
10 Ways Marketing Automation Can Help Your Team Succeed!
10 Ways Marketing Automation Can Help Your Team Succeed!10 Ways Marketing Automation Can Help Your Team Succeed!
10 Ways Marketing Automation Can Help Your Team Succeed!
 
Intellio - What Leads to Salesforce Success?
Intellio - What Leads to Salesforce Success?Intellio - What Leads to Salesforce Success?
Intellio - What Leads to Salesforce Success?
 
How To Improve Your Marketing Conversion Using HubSpot Analytics
How To Improve Your Marketing Conversion Using HubSpot AnalyticsHow To Improve Your Marketing Conversion Using HubSpot Analytics
How To Improve Your Marketing Conversion Using HubSpot Analytics
 
Marketo Account-Based Marketing
Marketo Account-Based MarketingMarketo Account-Based Marketing
Marketo Account-Based Marketing
 
Oracle Policy Automation - Making Policies Work for You (NCOAUG 2014)
Oracle Policy Automation - Making Policies Work for You (NCOAUG 2014)Oracle Policy Automation - Making Policies Work for You (NCOAUG 2014)
Oracle Policy Automation - Making Policies Work for You (NCOAUG 2014)
 
Oracle hyperion essbase
Oracle hyperion essbaseOracle hyperion essbase
Oracle hyperion essbase
 
Integrating CMS with Marketing Automation Eloqua and Sitecore
Integrating CMS with Marketing Automation Eloqua and SitecoreIntegrating CMS with Marketing Automation Eloqua and Sitecore
Integrating CMS with Marketing Automation Eloqua and Sitecore
 
CRM as the hub of your big data - A Salesforce use case.
CRM as the hub of your big data - A Salesforce use case.CRM as the hub of your big data - A Salesforce use case.
CRM as the hub of your big data - A Salesforce use case.
 
Where and when to use the Oracle Service Bus (OSB)
Where and when to use the Oracle Service Bus (OSB)Where and when to use the Oracle Service Bus (OSB)
Where and when to use the Oracle Service Bus (OSB)
 
Mastering DevOps With Oracle
Mastering DevOps With OracleMastering DevOps With Oracle
Mastering DevOps With Oracle
 

Semelhante a Eloqua for Business

Virtual Causeway General Overview Jan2010
Virtual Causeway General Overview   Jan2010Virtual Causeway General Overview   Jan2010
Virtual Causeway General Overview Jan2010townhillrhino
 
Lecture 1 NSF I-Corps March 2012 bus model cust dev
Lecture 1 NSF I-Corps March 2012 bus model cust devLecture 1 NSF I-Corps March 2012 bus model cust dev
Lecture 1 NSF I-Corps March 2012 bus model cust devStanford University
 
[201] salesforce for power user day 2
[201] salesforce for power user   day 2[201] salesforce for power user   day 2
[201] salesforce for power user day 2Amigo 陳兆祥
 
Nsf lecture 1 bus model cust dev
Nsf lecture 1 bus model cust devNsf lecture 1 bus model cust dev
Nsf lecture 1 bus model cust devStanford University
 
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...LeadLife
 
Setting Your Clients Up for Success with Marketing Automation – Best Practices
Setting Your Clients Up for Success with Marketing Automation – Best PracticesSetting Your Clients Up for Success with Marketing Automation – Best Practices
Setting Your Clients Up for Success with Marketing Automation – Best PracticesBrainrider B2B Marketing
 
Drive Strategic Growth with Webinars
Drive Strategic Growth with WebinarsDrive Strategic Growth with Webinars
Drive Strategic Growth with WebinarsReadyTalk
 
Managed Services - Becoming a Vendor
Managed Services - Becoming a VendorManaged Services - Becoming a Vendor
Managed Services - Becoming a VendorCA Nimsoft
 
Business Transformation Through Enterprise Collaboration Aiim Social Busines...
Business Transformation Through Enterprise Collaboration  Aiim Social Busines...Business Transformation Through Enterprise Collaboration  Aiim Social Busines...
Business Transformation Through Enterprise Collaboration Aiim Social Busines...chakraj
 
7steps marketing power workshop 9.30.10
7steps marketing power workshop 9.30.107steps marketing power workshop 9.30.10
7steps marketing power workshop 9.30.10Moxie Marketing
 
The Strategic Role of the Partner Development Manager
The Strategic Role of the Partner Development ManagerThe Strategic Role of the Partner Development Manager
The Strategic Role of the Partner Development ManagerAmazon Consulting
 
Presentation dialoguebeat english
Presentation dialoguebeat englishPresentation dialoguebeat english
Presentation dialoguebeat englishnettingsolutions
 
Dealmaker Suite
Dealmaker SuiteDealmaker Suite
Dealmaker SuiteAltify
 
Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012
Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012
Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012Scott McCormick
 
60 Minute Crash Course on Channel Management
60 Minute Crash Course on Channel Management60 Minute Crash Course on Channel Management
60 Minute Crash Course on Channel Management2Checkout
 

Semelhante a Eloqua for Business (20)

Success Today0709
Success Today0709Success Today0709
Success Today0709
 
Virtual Causeway General Overview Jan2010
Virtual Causeway General Overview   Jan2010Virtual Causeway General Overview   Jan2010
Virtual Causeway General Overview Jan2010
 
Lecture 1 NSF I-Corps March 2012 bus model cust dev
Lecture 1 NSF I-Corps March 2012 bus model cust devLecture 1 NSF I-Corps March 2012 bus model cust dev
Lecture 1 NSF I-Corps March 2012 bus model cust dev
 
Smart Selling Program
Smart Selling Program Smart Selling Program
Smart Selling Program
 
[201] salesforce for power user day 2
[201] salesforce for power user   day 2[201] salesforce for power user   day 2
[201] salesforce for power user day 2
 
Nsf lecture 1 bus model cust dev
Nsf lecture 1 bus model cust devNsf lecture 1 bus model cust dev
Nsf lecture 1 bus model cust dev
 
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...
 
Setting Your Clients Up for Success with Marketing Automation – Best Practices
Setting Your Clients Up for Success with Marketing Automation – Best PracticesSetting Your Clients Up for Success with Marketing Automation – Best Practices
Setting Your Clients Up for Success with Marketing Automation – Best Practices
 
Drive Strategic Growth with Webinars
Drive Strategic Growth with WebinarsDrive Strategic Growth with Webinars
Drive Strategic Growth with Webinars
 
Managed Services - Becoming a Vendor
Managed Services - Becoming a VendorManaged Services - Becoming a Vendor
Managed Services - Becoming a Vendor
 
Business Transformation Through Enterprise Collaboration Aiim Social Busines...
Business Transformation Through Enterprise Collaboration  Aiim Social Busines...Business Transformation Through Enterprise Collaboration  Aiim Social Busines...
Business Transformation Through Enterprise Collaboration Aiim Social Busines...
 
7steps marketing power workshop 9.30.10
7steps marketing power workshop 9.30.107steps marketing power workshop 9.30.10
7steps marketing power workshop 9.30.10
 
The Strategic Role of the Partner Development Manager
The Strategic Role of the Partner Development ManagerThe Strategic Role of the Partner Development Manager
The Strategic Role of the Partner Development Manager
 
DialogBeat
DialogBeatDialogBeat
DialogBeat
 
The Art of the Hand-Off
The Art of the Hand-OffThe Art of the Hand-Off
The Art of the Hand-Off
 
Presentation dialoguebeat english
Presentation dialoguebeat englishPresentation dialoguebeat english
Presentation dialoguebeat english
 
Franchise Flywheel Overview
Franchise Flywheel OverviewFranchise Flywheel Overview
Franchise Flywheel Overview
 
Dealmaker Suite
Dealmaker SuiteDealmaker Suite
Dealmaker Suite
 
Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012
Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012
Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012
 
60 Minute Crash Course on Channel Management
60 Minute Crash Course on Channel Management60 Minute Crash Course on Channel Management
60 Minute Crash Course on Channel Management
 

Último

NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 

Último (20)

NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 

Eloqua for Business

  • 1. Eloqua for Business: Best Practices Opportunities for Marketing Automation May 2012 Vanessa Bright
  • 2. Current Business Environment • Eloqua – Marketing automation platform • Purpose – Business benefit (business growth, cost reduction, etc.) • Marketing automation adoption – generally increasing • Adoption – technically, organizationally and politically difficult • Competitive advantage – using full potential of marketing automation 2 Vanessa Bright
  • 3. Marketing Automation Opportunity Sales/Marketing Processes Sales Marketing General Efficiency Save Time Target Better Do More Setup Infrastructure and Resources Program support from Management, Marketing, Sales, and IT 3 Vanessa Bright
  • 4. Sales - Saving Time Eloqua Profiler Alerts Your prospect is visiting web site NOW! >> Eloqua Engage Lead Scoring 4 Vanessa Bright
  • 5. Sales - Saving Time Success Factors Eloqua Platform Business Process • Alerts • Sales adoption • Eloqua Profiler • Sales adoption • Eloqua Engage • Buyer personas definition • Messaging based on persona’s stage in the buying cycle • Design resources • Lead Scoring • Marketing and sales alignment • Universal lead definition • Sales adoption • Eloqua consultancy assistance • CRM-side development resources 5 Vanessa Bright
  • 6. Sales – Business Process Tools 6 Vanessa Bright
  • 7. Marketing – Target Better Lead Nurturing Personalization Reporting http://blog.eloqua.com/personalized-signatures/ 7 Vanessa Bright
  • 8. Marketing – Targeting Better Success Factors Eloqua Platform Business Process • Personalization • General marketing collaboration • Data model • Email subscription approach • Design/development resources • Lead nurturing • Buyer personas definition • Messaging based on persona’s stage in the buying cycle • Content map • Content production • Design/development resources • Consultant services budget • Reporting • Desire to improve 8 Vanessa Bright
  • 9. Marketing – Business Process Tools 9 Vanessa Bright
  • 10. General Efficiency – Do More Automation Welcome campaigns Renewal reminders Testing new opportunities Events invitations Data cleansing 10 Vanessa Bright
  • 11. General Efficiency – Doing More Success Factors Eloqua Platform Business Process • Automation • General marketing collaboration • Clear business objectives and prioritization • Initial time investment • Design/development resources • Consultant services budget • Testing new opportunities • Organizational culture • Training resources • Continuous time investment 11 Vanessa Bright
  • 12. Efficiency – Business Process Tools 12 Vanessa Bright
  • 13. Eloqua for Business: Best Practice • Review business processes and update if needed Sales/Marketing Processes Sales Marketing General Efficiency Save Time Target Better Do More Setup Infrastructure and Resources 13 Vanessa Bright
  • 14. Questions Vanessa Bright http://about.me/VanessaLBright Vanessa Bright